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Menampilkan 1–2 dari 2 artikel
The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community
Frian Danil
; Rukmini Rukmini
; Toni Hidayat
; Melisa Zuraini Hasibuan
; Ridho Mukti
International Journal of Management and Digital Sciences
Vol 2
, No 4
(2025)
The objective of this research was to determine the influence of website quality, ease of use, and customer experience on purchase intention in Tokopedia e-commerce . The objectives include to determine the influence of website quality on purchase intention, to determine the influence of ease of use on purchase intention, and to determine the influence of customer experience on purchase intention. This study uses a descriptive quantitative approach with data collection methods of questionnaires,...
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The Effect of Brand Equity, Brand Loyalty, Work Productivity, and Organizational Commitment on Consumer Satisfaction at the Coconut Research Center Medan Palm Oil
Wan Dian Safina
; Emelia Rahmadhany
; Danang Yanuar Wibowo
; Frian Danil
; Innayah Innayah
; Ismiy Nurhabibah Harahap
; Siti Virza Amalia
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
This study aims to analyze the influence of brand equity, brand loyalty, work productivity, and organizational commitment on consumer satisfaction at the Medan Palm Oil Research Center. The research method used is a survey with data collection through questionnaires distributed to consumers who interact with the Medan Palm Oil Research Center. The results of this study are compiled based on data analysis conducted to test the influence of brand equity, brand loyalty, work productivity, and organ...
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