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Menampilkan 1–5 dari 5 artikel
The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community
Frian Danil
; Rukmini Rukmini
; Toni Hidayat
; Melisa Zuraini Hasibuan
; Ridho Mukti
International Journal of Management and Digital Sciences
Vol 2
, No 4
(2025)
The objective of this research was to determine the influence of website quality, ease of use, and customer experience on purchase intention in Tokopedia e-commerce . The objectives include to determine the influence of website quality on purchase intention, to determine the influence of ease of use on purchase intention, and to determine the influence of customer experience on purchase intention. This study uses a descriptive quantitative approach with data collection methods of questionnaires,...
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The Influence of Social Media, Price, and Servicescape on Purchasing Decisions at Warkop Mie Aceh Hijrah Jaya in Medan Amplas
Syafrin Ananda Harahap
; Rukmini Rukmini
; Muhammad Hilman Fikri
; Wan Dian Safina
; Toni Hidayat
; Muhammad Rizaldy Wibowo
International Journal of Management Science and Business
Vol 2
, No 3
(2025)
This research aims to determine the influence of Social Media, Price, and Servicescape on Purchase Decisions at Warkop Mie Aceh Hijrah Jaya Medan Amplas. In this research, data collection was conducted using purposive sampling, with a sample of 84 respondents. All analyses in this research were assisted by the SPSS 25.0 software. The data analysis techniques used included classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, it was...
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The Influence of Organizational Citizenship Behavior (OCB) and Adversity Quotient on Employee Performance at CV. Mitra Pratiwi
Khairina Maulida Paramitha
; Ananda Putri Mawaddah
; Ayu Wulan Dari
; Muhammad Arif
; Fauzan Zulfikar
; Lisdayani Lisdayani
; Yenti Anita Harahap
; Anggia Sari Lubis
; Toni Hidayat
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to analyze the influence of Organizational Citizenship Behavior (OCB) and Adversity Quotient on employee performance at CV. Mitra Pratiwi. OCB refers to employee voluntary behavior that goes beyond their formal duties, while Adversity Quotient describes an individual's ability to face challenges and work pressures. The research method used is quantitative with data collection techniques through questionnaires. The sample of this study consisted of 50 employees selected using purp...
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Service Innovation Strategy in Improving Service Quality at The Badan Pertanahan Nasional (BPN) Medan
Khairina Maulida Paramitha
; Ananda Putri Mawaddah
; Ayu Wulan Dari
; Muhammad Arif
; Fauzan Zulfikar
; Lisdayani, Lisdayani
; Yenti Anita Harahap
; Anggia Sari Lubis
; Toni Hidayat
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to analyze the influence of Organizational Citizenship Behavior (OCB) and Adversity Quotient on employee performance at CV. Mitra Pratiwi. OCB refers to employee voluntary behavior that goes beyond their formal duties, while Adversity Quotient describes an individual's ability to face challenges and work pressures. The research method used is quantitative with data collection techniques through questionnaires. The sample of this study consisted of 50 employees selected using purp...
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The Effect of Service Attributes, Attractiveness, and Excellence on Consumer Satisfaction at CV Eko Auto Service Workshop in Harjosari II Village, Sub-District Medan Amplas
Muhammad Wahyu
; Muhammad Rahmat
; Toni Hidayat
; Rukmini Rukmini
; Rido Mukti
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study aims to determine the Influence of Service Attributes, Power, Attraction and Excellence on Consumer Satisfaction at CV Eko Auto Service Workshop in Harjosari II Village, Medan Amplas District. In this study, the data collection technique used the random sampling method, the sample used was 65 respondents. All analyses in this study were assisted by the SPSS 25.0 program. The data analysis technique was carried out through classical assumption tests, multiple linear regression analysis...
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