The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community

Frian Danil ; Rukmini Rukmini ; Toni Hidayat ; Melisa Zuraini Hasibuan ; Ridho Mukti
International Journal of Management and Digital Sc... 📅 2025 Vol 2, No 4 🔗 DOI: 10.70062/managementdynamics.v2i4.390
Abstract
The objective of this research was to determine the influence of website quality, ease of use, and customer experience on purchase intention in Tokopedia e-commerce . The objectives include to determine the influence of website quality on purchase intention, to determine the influence of ease of use on purchase intention, and to determine the influence of customer experience on purchase intention. This study uses a descriptive quantitative approach with data collection methods of questionnaires, interviews, and documentation. The population in this study is the community of Jalan Garu II Medan Amplas and the sample as respondents of this study will be taken using probability sampling with the Slovin formula, namely 93 people who were met during the study. The data obtained in this study were analyzed using multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that the calculated F value of 369.097 is greater than the F table of 2.474, which means that simultaneously there is an influence on website quality (X1), ease of use (X2), and customer experience (X3) on purchase intention in Tokopedia e-commerce. Partially, it can be seen that the website quality variables ( ¬X1), ease of use (X2), and customer experience (X3) have an effect on purchase intention (Y), namely the website quality variable (X1 ¬) of 3.227 is greater than the t table of 1.661, ease of use of 2.607 is greater than the t table of 1.661 and customer experience (X3) of 5.253 is greater than the t table of 1.661. Based on the results seen from the coefficient of determination of the website quality variables (X1 ¬), ease of use (X2), and customer experience (X3) have an effect, namely with an R2 value of 0.950 or 95%.
Keywords
Customer Experience; Ease of Use; E-Commerce; Purchase Interest; Website Quality
How to Cite

Frian Danil, et al. (2025). The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community. International Journal of Management and Digital Sciences, 2(4). https://doi.org/10.70062/managementdynamics.v2i4.390

Frian Danil; Rukmini Rukmini; Toni Hidayat; Melisa Zuraini Hasibuan; Ridho Mukti, "The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community," International Journal of Management and Digital Sciences, vol. 2, no. 4, 2025.

Frian Danil; Rukmini Rukmini; Toni Hidayat; Melisa Zuraini Hasibuan; Ridho Mukti. "The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community." International Journal of Management and Digital Sciences, vol. 2, no. 4, 2025.

Frian Danil; Rukmini Rukmini; Toni Hidayat; Melisa Zuraini Hasibuan; Ridho Mukti. "The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community." International Journal of Management and Digital Sciences 2, no. 4 (2025).

Frian Danil, et al. (2025) 'The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community', International Journal of Management and Digital Sciences, 2(4). doi: 10.70062/managementdynamics.v2i4.390.

Frian Danil; Rukmini Rukmini; Toni Hidayat; Melisa Zuraini Hasibuan; Ridho Mukti. The Influence of Website Quality, Ease of Use, and Customer Experience on Purchase Intention in Tokopedia E-Commerce: A Case Study of the Garu II Medan Amplas Community. International Journal of Management and Digital Sciences. 2025;2(4).

Artikel Terkait

The Influence of Social Media Marketing Dimension and Brand Image on Purchase Intention: A Consumer Study of Tradisional Snacks in Bandar Lampung

Meydina Eka Cahyani; Mahrinasari M.S.

The Influence of Capital Structure and Company Growth on Company Value with Dividend Policy as a Mediation Variable: Study on Property & Real Estate Companies Go Public on the IDX in 2019-2024

Rizki Dwi Farotul Khasanah; Nasharuddin Mas; Alfiana Alfiana

The Influence of Brand Awareness, Social Media Marketing, and Online Customer Reviews on Hijab Azzura Purchase Decisions: A Case Study of the Community of Garu II, Harjosari I, Medan Amplas

Putri Mita Azhari; Arief Hadian; Yayuk Yuliana; Emelia Rahmadany Putri Gami

Digital Marketing Strategy and Nurse Communication in Enhancing Patients’ Revisit Intention through Service Qual-ity

Bhakti Brata Anggara; Dini Handayani; Erry Yudha Mulyani

Effect of Responsibility and Competence on Nurses’ Work Compliance with Organizational Commitment

Eka Putri Megawati; Tjipto Rini; Kemala Rita Wahidi

A Model for the Internationalisation Strategy of SMEs Based on Innovation and Digital Transformation in the Era of the Global Economy

Wenny Eka Prasetiawan; Sudarmiatin Sudarmiatin; Heri Pratikto
Tren Sitasi Jurnal