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The Influence of Social Media and Product Quality on Purchase Intention on MSME Mitra Mandiri Brebes
Dumadi Dumadi
; Slamet Bambang Riono
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
The impact of the Covid-19 pandemic was experienced by business actors, especially MSME business actors and had a huge impact on business actors who had just started a business. The Covid-19 pandemic that hit the world has made many changes, including the changing behavior of consumers. MSME actors must be able to adapt to existing conditions. Consumers prefer to make purchases onlineonline according to their circumstances and needs during a pandemic, but this right is also inseparable with rega...
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Menumbuhkembangkan Jiwa Wirausaha Melalui Kegiatan Mini Festival UMKM Desa: Studi Kasus di Desa Datar Kec.Warungpring Pemalang
Hendri Sucipto
; Slamet Bambang Riono
; Muhammad Syaifulloh
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 3
(2024)
This research aims to evaluate the impact of the MSME mini festival activities on the development of an entrepreneurial spirit in Datar Village, Warungpring District, Pemalang Regency. This mini festival is designed to promote local Micro, Small and Medium Enterprises (MSME) products and provide a platform for MSME players to interact with visitors and participants. By involving various activities, such as product exhibitions, entrepreneurial workshops, and art performances, this festival is exp...
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Pengaruh Harga, Promosi, Dan Kualitas Produk Indomie Terhadap Keputusan Pembelian Di Warmindo Jayaberkah
Sabila Imelda Putri
; Salsa Ainurrohmah
; Slamet Bambang Riono
; Muhammad Syaifulloh
CiDEA Journal
Vol 2
, No 2
(2023)
Indomie continues to adapt to consumer trends and preferences by launching product variants that suit local tastes or follow specific food trends helping Indomie stay relevant in the market. This study aims to analyze the influence of price, quality, and quantity on purchasing decisions in terms of Indomie instant noodle products. Price, promotion, and product quality were identified as independent variables in this study with purchasing decision as the dependent variable. The study was conducte...
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Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes
Sulisti Zulia Aprilianti
; Yumna Nada Salsabila
; Slamet Bambang Riono
; Hendri Sucipto
; Akbar NPD Wahana
CiDEA Journal
Vol 2
, No 2
(2023)
This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information col...
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Pentingnya Perencanaan Keuangan bagi Pelaku Usaha Mikro Kecil dan Menengah di Desa Tiwulandu, Brebes
Jurnal Suara Pengabdian 45
Vol 1
, No 4
(2022)
Financial management ability in terms of financial planning is one of the abilities that must be possessed by Micro, Small and Medium Enterprises (MSMEs) by increasing their financial planning knowledge. The existence of good financial management capabilities can carry out effective, efficient, and useful financial planning, so that business actors are expected to increase the level of welfare in running their business. This community service activity is carried out with the aim that MSME actors...
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