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Analisis Harga, Promosi, dan Kualitas Produk Terhadap Keputusan Pembelian Melalui E-Commerce
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
The growth of technology and the internet has significantly boosted the expansion of e-commerce in Indonesia, transforming how people fulfill their needs. As the number of e-commerce users continues to rise each year, marketing strategies in the digital marketplace have evolved. Price is a key factor that greatly impacts marketing strategies. Effective promotions can also motivate consumers to purchase products. Additionally, product quality serves as an added value that enhances a person’s desi...
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Analisis Viral Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Skincare
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study was conducted to analyze the influence of viral marketing, price, and product quality on skincare purchasing decisions. In this research, data were obtained using the literature review method. The results show that viral marketing, leveraging social media and influencer engagement, has a significant impact on increasing product visibility and attracting consumer interest. Price, while being a factor considered, has a varying influence depending on consumers' perceptions of the balance...
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Analisis Social Media Marketing Dan Influencer Marketing Terhadap Keputusan Pembelian Skincare
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 1
, No 2
(2024)
This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always ha...
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Pemodelan Tingkat Inflasi di Sumatra Menggunakan Model Gamma dan Binomial Negatif
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
This study models the inflation rate in Sumatra using Generalized Linear Models (GLM) with Gamma and Negative Binomial distributions. The data includes inflation rates, Consumer Price Index (CPI), poverty rates, and employment sectors from the 2019 BPS report. The results show that the Gamma model performs better in predicting inflation compared to the Negative Binomial model, with a lower AIC value and smaller residual deviance. The CPI variable significantly influences inflation, while other v...
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Penerapan Business Model Canvas untuk Mengembangkan Strategi Bisnis ACW Studio
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 4
(2024)
The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-base...
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Perancangan Kendali Integral State Feedback (KISF) Pada Sistem Pengaturan Kecepatan Motor DC
Jurnal Elektronika dan Komputer
Vol 17
, No 2
(2024)
This research aims to design and simulate a DC motor speed control system using integral state feedback (KISF) control. This control is designed to maintain DC motor speed stability with high accuracy despite disturbances or load changes. The research stages include mathematical modeling of the DC motor, PID control design, integral state feedback control design, simulation implementation and simulation results analysis. The show that althought integral state feedback control has a rise time 273...
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The Impact of QRIS Payment Usage on Business Income Growth in MSMEs
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to examine the effect of the implementation of the Quick Response Code Indonesian Standard (QRIS) in increasing business income, especially for Micro, Small and Medium Enterprises (MSMEs) using the Technology Acceptance Model (TAM) approach. The method used in this study is a descriptive quantitative approach, which aims to provide an overview of the QR Code implementation. The population in this study involved MSME owners, with a sample taken from 100 respondents through non-pro...
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Adopsi Penggunaan Layanan Digital Fintech pada Generasi X di Indonesia
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to analyze the impact of effort expectancy, perceived enjoyment, and performance expectancy on behavioral intention through customer satisfaction in the use of digital fintech services, with a particular focus on Generation X (ages 44-59). Data were collected through a questionnaire adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) model, involving 175 Generation X respondents in Indonesia. The sampling method used was non-probability sampling with a pur...
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The Influence Of Financial Literacy, Digital Payment, And Interest In Using E-Commerce On Msme Income (A Case Study on MSME Traders in the Trade Sector in Surakarta City)
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
This study aims to analyze the influence of financial literacy, digital payment, and interest in using e-commerce on the income of MSMEs in the trade sector in Surakarta City. Financial literacy reflects the ability of business owners to manage finances effectively, while digital payment and e-commerce play a crucial role in supporting transactions and digital marketing. Data were collected through questionnaires distributed to 115 respondents selected using purposive sampling. The results of mu...
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Analisis Tingkat Keamanan, Fleksibilitas, Kepuasan Pengguna, Citra Sosial dan Kenyamanan Pengguna Terhadap Manfaat Bank Digital Dalam Sistem Pembayaran : Studi Kasus di Kota Surakarta
Jurnal Ilmiah Komputerisasi Akuntansi
Vol 17
, No 2
(2024)
Penelitian ini bertujuan untuk menganalisis pengaruh tingkat keamanan, fleksibilitas, kepuasan pengguna, citra sosial, dan kenyamanan pengguna terhadap manfaat bank digital dalam sistem pembayaran di Kota Surakarta. Studi kasus dilakukan di Kota Surakarta dengan menggunakan pendekatan kuantitatif. Data primer yang dikumpulkan melalui kuesioner dan akan diolah dengan memanfaatkan teknologi SPSS versi 25. Fokus utama pada penelitian ini yaitu memahami bagaimana faktor-faktor tersebut dapat mempeng...
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