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Menampilkan 1–8 dari 8 artikel
Pendampingan Strategi Penetapan Harga Berdasarkan Perminataan Pasar Pada UMKM Dimsum Nyoo
Laras Hinda Mulia Fadjri
; Hafifah Aisya Putri Sabiya
; Annisa Aulia Aryani
; Pupung Purnamasari
Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan
Vol 2
, No 3
(2025)
This devotions aims to assist small and medium enterprises (MSMEs) Dimsum Nyoo in determining pricing strategies based on market demand. The methodology used is a qualitative descriptive approach, based on observations and interviews with business leaders. The results of the study indicate that pricing strategies based on cost of goods sold (COGS) and market analysis can build customer loyalty. Despite fluctuating raw material prices, Dimsum Nyoo managed to maintain stable quality and prices, th...
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Manajemen Keragaman dan Kesejahteraan Tenaga Kerja dalam Perspektif Regulasi Ketenagakerjaan di Indonesia
Rahma Eka Rianti
; Fariska Maulidah Hikmawati
; n Nur Oktaviani
; Pupung Purnamasari
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan
Vol 4
, No 2
(2025)
This study explores the relationship between diversity and workforce well-being in Indonesia using a literature review approach. Workforce diversity encompasses various elements such as age, gender, culture, and types of employment, which if managed effectively can enhance creativity and productivity. However, without inclusive management strategies, diversity may lead to discrimination and imbalance. Moreover, employee well-being is influenced not only by wages but also by social protection, le...
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Pengaruh Citra Merk dan Harga Terhadap Loyalitas Pelanggan pada Mie Gacoan Lippo
Yasin Yasin
; Asih Susanti Putri
; Wanda Nabilatuzzahro
; Pupung Purnamasari
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 1
(2025)
The purpose of this study was to analyse the effect of brand image and price on customer loyalty of Mie Gacoan in Lippo. The method used was a questionnaire distributed to 100 respondents. The results of the analysis show that brand image is good for price and customer loyalty. This research recommends Mie Gacoan to maintain its brand image and consider an attractive pricing strategy.
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Strategi Trend Fashion, Promosi Online dan Brand Image Terhadap Minat Beli Fashion Thrifting (Studi Kasus pada Akun Instagram Bassecondstuff_)
Enay Sila
; Teguh Hadi Saputra
; Nurul Hikmah
; Pupung Purnamasari
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 1
(2025)
This research aims to analyze the influence of fashion trends, online promotions, and brand image on interest in buying fashion thrifting among followers of the Bassecondstuff_ Instagram account. We ran a case study using data from the Bassecondstuff_ Instagram account as a research sample. The results of this research reveal that the fashion trends followed by the account have a significant impact on the buying interest of its followers. Apart from that, effective online promotion and a strong...
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Pendampingan Peningkatan Digital Branding pada Berdikari Kopi Melalui Digitalisasi Bisnis
Haifa Atiqah
; Prisca Nabila Putri
; Pupung Purnamasari
Jurnal Inovasi Sosial dan Pengabdian
Vol 2
, No 1
(2025)
Digital branding is the process of building and framing a business brand online, especially using social media such as Instagram, YouTube, TikTok, Facebook, and many more. By getting to know customers more closely, communication becomes easier than before, this is one of the keys to success for all businesses. The objectives of this service activity include knowing how to use social media in online-based business marketing and knowing how to apply social media as an online marketing medium in th...
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Pengaruh Harga dan Kulitas Pelayanan terhadap Kepuasan Pelanggan : Studi Kasus pada Mixue cabang Pasar Bersih, Jababeka
Rafi’ah Kumalasari
; Anang Lukmana
; Jamaludin Jamaludin
; Pupung Purnamasari
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 1
(2025)
The aim of this research is to determine the impact of the influence of price and quality of service on customer satisfaction (case study at Mixue Pasar Bersih branch, Jababeka). The research method used is quantitative using hypothesis testing to analyze the relationship between the variables studied. The population used as research objects are consumers who buy Mixue products at the Jababeka Clean Market. Data analysis was implemented in the form of a questionnaire using the SPSS application w...
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Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior
Muhammad Kosim
; Dian Rachmawati Afandi
; Pupung Purnamasari
; Fiqih Maria Rabiatul Hariroh
Jurnal Ekonomi dan Keuangan
Vol 2
, No 4
(2024)
This study aims to evaluate the impact of Work-Life Balance, Employee Internal Marketing, and Corporate Culture on Organizational Citizenship Behavior (OCB) among employees of PT XYZ Cikarang. OCB is a voluntary action taken by employees to improve organizational performance beyond their official responsibilities. An optimal work-life balance can improve employee well-being and strengthen their commitment to the company. Internal Employee Branding serves to strengthen employees' identity and rel...
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Peningkatan Efektivitas Pelayanan Surat Menyurat Dengan Chatbot Sebagai Media Untuk Mengurangi Antrian di Kantor Desa Mekarmukti Cikarang Utara
Wiji Safitri
; Nasrun Baldah
; Pupung Purnamasari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Vol 4
, No 3
(2024)
Good service is queue-free. As a field related to operational management, many methods are used to reduce or even eliminate queues. Technology is one method used to eliminate queues. Mekarmukti Village, as a village with a large population, needs to use technology in mail services to eliminate queues. The aim of this community service is to implement WhatsApp Chatbot to increase efficiency in correspondence services thereby reducing queues in Mekarmukti Village. The method used in the service is...
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