Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior

Muhammad Kosim ; Dian Rachmawati Afandi ; Pupung Purnamasari ; Fiqih Maria Rabiatul Hariroh
Jurnal Ekonomi dan Keuangan 📅 2024 Vol 2, No 4 🔗 DOI: 10.61132/moneter.v2i4.1253
Abstract
This study aims to evaluate the impact of Work-Life Balance, Employee Internal Marketing, and Corporate Culture on Organizational Citizenship Behavior (OCB) among employees of PT XYZ Cikarang. OCB is a voluntary action taken by employees to improve organizational performance beyond their official responsibilities. An optimal work-life balance can improve employee well-being and strengthen their commitment to the company. Internal Employee Branding serves to strengthen employees' identity and relationship with the company, while Corporate Culture forms values and norms that encourage constructive behavior in the work environment. This study applies a quantitative method with a multiple regression analysis approach. Information was obtained through questionnaires distributed to employees of PT XYZ Cikarang. The research findings indicate that work-life balance, internal marketing for employees, and organizational culture have a positive and significant impact on OCB, both separately and together. The main factor that is most influential in strengthening OCB is Organizational Culture, which shows the important role of company values and norms in shaping employee attitudes. The findings suggest that companies should improve work-life balance, strengthen internal brands, and create a supportive organizational culture to encourage employees to perform behaviors that go beyond their responsibilities.
Keywords
Work; Life; Balance; Employee; Internal
How to Cite

Muhammad Kosim, et al. (2024). Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior. Jurnal Ekonomi dan Keuangan, 2(4). https://doi.org/10.61132/moneter.v2i4.1253

Muhammad Kosim; Dian Rachmawati Afandi; Pupung Purnamasari; Fiqih Maria Rabiatul Hariroh, "Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior," Jurnal Ekonomi dan Keuangan, vol. 2, no. 4, 2024.

Muhammad Kosim; Dian Rachmawati Afandi; Pupung Purnamasari; Fiqih Maria Rabiatul Hariroh. "Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior." Jurnal Ekonomi dan Keuangan, vol. 2, no. 4, 2024.

Muhammad Kosim; Dian Rachmawati Afandi; Pupung Purnamasari; Fiqih Maria Rabiatul Hariroh. "Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior." Jurnal Ekonomi dan Keuangan 2, no. 4 (2024).

Muhammad Kosim, et al. (2024) 'Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior', Jurnal Ekonomi dan Keuangan, 2(4). doi: 10.61132/moneter.v2i4.1253.

Muhammad Kosim; Dian Rachmawati Afandi; Pupung Purnamasari; Fiqih Maria Rabiatul Hariroh. Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior. Jurnal Ekonomi dan Keuangan. 2024;2(4).

Artikel Terkait

Pengaruh Nilai Tukar Rupiah terhadap Pertumbuhan Ekonomi Indonesia

Ayesa Venia; Melsya Noviriza Lutfia Asma; Syifa Az Zahra; M. Yusuf Bahtiar

Pengaruh Inflasi dan Suku Bunga Kebijakan BI terhadap Harga Saham pada Perusahaan Perbankan yang Terdaftar dalam IDX80 Periode 2019-2024

Wisnu Hari Nugraha Bintoro; Destian Andhani

Analisis Faktor-Faktor yang Mempengaruhi Persepsi Mahasiswa dan Mahasiswi dalam Pemilihan Karir sebagai Akuntan Publik

Dendi Afrizal; Muhammad Mudzakkir

Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Pengelolaan Keuangan Mahasiswa Program Studi Manajemen Universitas Pamulang

Naela Farkhati; Agus Supriatna

Optimalisasi Layanan Dana Pensiun Lembaga Keuangan (DPLK) melalui Pengelolaan Manfaat Pensiun Berkala, Manfaat Lain, dan Iuran Sukarela

Syarifudin Yunus

Analisis Faktor-Faktor yang Mempengaruhi Pertumbuhan Ekonomi

Savira, Anggey; Indri Rahmadini; Trisya Oktaviani Indah
Tren Sitasi Jurnal