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Menampilkan 1–4 dari 4 artikel
Analisis Perubahan Perilaku Konsumen Terhadap UMKM di Cifest Cikarang Selatan Selama Periode Libur: Studi Kasus Pembelian Online Vs. Offline
Pradipta Rizky Ferdian
; Rois Kurniawan
; Muhammad Kosim
; Delima Pebrianti Salsabil
; Reni Anggraeni
; Ryan Akbar Maulana
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 2
, No 3
(2025)
In recent years, Micro, Small, and Medium Enterprises (MSMEs) have increasingly positioned themselves as one of the main pillars of the Indonesian economy, contributing significantly to employment opportunities, income distribution, and economic resilience. In the local context, Cifest Cikarang Selatan represents a dynamic marketplace where various MSMEs operate and directly interact with consumers. An interesting phenomenon emerges during holiday periods, when consumer behavior shows significan...
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Pengaruh Kepemimpinan Transformasional, Motivasi Kerja, dan Pelatihan SDM Terhadap Kinerja Karyawan
Saprudin Saprudin
; Siti Afifatul Atqiyah
; Muhammad Kosim
; Syifa Nur Aulia
; Fania Dwi Zahra
; Muhammad Fikri Haikal
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 2
, No 3
(2025)
This study investigates how transformational leadership, work motivation, and human resource (HR) human resources training influence employee performance across various industrial sectors in Indonesia. Improving employee performance is crucial for organizational success in an increasingly dynamic business environment. This study utilizes a quantitative survey method and involves 200 people from the manufacturing, service, and trade sectors. The data was analyzed using multiple linear regression...
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Pengaruh Kemampuan Analisis Kuantitatif dan Penguasaan Statistika terhadap Pengambilan Keputusan Manajerial pada Mahasiswa Prodi Manajemen Mahasiswa di Bekasi
Wanda Ragilita Azzahro
; Laili Nur Maulinasari
; Muhammad Kosim
; Ika Puspita
; Rizky Aulia Putri Aisyah
; Kiki Mustingatun
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 2
, No 3
(2025)
This study aims to analyze the influence of quantitative analysis skills and statistical mastery on managerial decision-making among Management students in Bekasi. The background of this study is based on the importance of data literacy and analytical skills in supporting effective decision-making processes, especially amidst the increasing demand for data-driven businesses. This study used a quantitative approach with a census technique on 67 respondents. Data were collected through questionnai...
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Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior
Muhammad Kosim
; Dian Rachmawati Afandi
; Pupung Purnamasari
; Fiqih Maria Rabiatul Hariroh
Jurnal Ekonomi dan Keuangan
Vol 2
, No 4
(2024)
This study aims to evaluate the impact of Work-Life Balance, Employee Internal Marketing, and Corporate Culture on Organizational Citizenship Behavior (OCB) among employees of PT XYZ Cikarang. OCB is a voluntary action taken by employees to improve organizational performance beyond their official responsibilities. An optimal work-life balance can improve employee well-being and strengthen their commitment to the company. Internal Employee Branding serves to strengthen employees' identity and rel...
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