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Menampilkan 1–10 dari 11 artikel
Pengaruh Promosi,Lokasi,Fasilitas,Harga Dan Daya Tarik Terhadap Keputusan Berkunjung Di Wisata The Samingah Wised Kota Purbalingga
Antika, Jely
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 2
(2024)
The purpose of this study is to determine the direction of Promotion, Location, Facilities, Prices and Tank Power on the ability to visit tourists and restrain the dictators that influence these Variables on the INFLUENCE OF PROMOTION, LOCATION,FACILITIES, PRICE AND ATTRACTION ON THE DECISION TO VISIT THE SAMINGAH WISED
TOURISM IN PURBALINGGA CITY The independent variables in this study were promotion of facility location, price and tank capacity. The dependent variable in this study is the deci...
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Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Promosi Terhadap Loyalitas Pelanggan Di Supermarket Berkah Jaya Purwokerto
Khoiriyah, Ulfatul
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 2
(2024)
The aim of this research is to determine the effect of product quality on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of customer service on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. To determine the effect of promotions on customer loyalty at the Berkah Jaya Supermarket, Purwokerto. The population in this study is customers. who visit and shop at Berkah Jaya Purwokerto Supermarket. The method used in this research is accidental samplin...
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Analisa Pengaruh Kualitas Layanan, Harga, Dan Promosi Terhadap Kepuasan Pelanggan
Dita Pratiwi
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 1
(2024)
This research aims to analyze customer satisfaction at the UD.Rini Mulyo material store. This research uses service quality, price and promotion variables as independent variables. Sampling was carried out using Accidental Sampling, obtaining 100 respondents. The data collection method uses a questionnaire given to customers who visit and make transactions at the UD.Rini Mulyo material store. The data analysis technique in this research uses multiple regression analysis which is processed using...
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The Influence Of Brand Image , Service Quality And Location On Consumer Decisions In Using Beauty Clinic Services
Sesilia, Yeni
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 2
(2024)
Ybe bright healty is one of the beauty clinic services that is quite well known by the public, especially those from the city of Semarang. Ybe bright healty clinic is located at Jalan Ruko Emeral Green 9A BSB City, Jatibarang , Kec.Mijen, Semarang City, Central Java 50219. Competition conditions from similar Ybe bright healty clinics that have sprung up with various strategies make Ybe bright healty clinic must be able to compete. In this study, data were collected using a questionnaire me...
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Analisis Pengaruh Kepuasan Pelanggan, Citra Merek, dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan di PT Anugerah Prestasi Nusantara Kota Purwokerto
Amalia, Laili Risqi
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 2
(2024)
This research is related to the influence of customer satisfaction, brand image and service quality on customer loyalty. (Case Study at PT Anugerah Prestasi Nusantara Purwokerto). The purpose of this research is to determine the influence of customer satisfaction, brand image, and service quality on customer loyalty. The respondents in this study were
100 people who live in Purwokerto using an accidental sampling technique. The data collection methods used were questionnaires, interviews and obs...
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Analisa Kualitas Produk, Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Vit Di Desa Gripit Banjarnegara
Novita Wahyuningsih
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 1
(2024)
The purpose of this study was to determine the effect of product quality, price perception, and brand image on purchasing decisions and to find out the indicators that influence these variables in PRODUCT QUALITY ANALYSIS, PRICE PERCEPTION AND BRAND IMAGE ON PURCHASE DECISIONS OF VIT BRAND DRINKING WATER IN VILLAGES BANJARNEGARA GRIPIT.
The independent variables in this study are product quality, perceived...
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Analisa Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, Lokasi Dan Inovasi Produk Terhadap Keputusan Pembelian Martabak Favorite Pak Man Di Kecamatan Sumpiuh Kabupaten Banyumas Provinsi Jawa Tengah
Ratna Anjani
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 1
(2024)
This study aims to test and analyze the influence of product quality, service quality, price, location and product innovation on the purchase decision of Martabak Favorite Pak Man in Sumpiuh District, Banyumas Regency, Java Jengah Province. Data collection was carried out with a data questionnaire using a likert scale of 5 options. Populasi dati this study is the buyer of mr. man's favorite martabak in sumpiuh district of Banyumas regency, Central Java Province, which numbers 96 people. Technica...
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Analisa Pengaruh Service Recovery, Switching Barrier, Dan Citra Merek Terhadap Keputusan Pemasangan My Republic
Anggraini, Qomariyah Hapsari
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 2
(2024)
The purpose of this study was to analyze the relationship between service recovery, switching barriers and brand image variables on purchasing decisions. The independent variables analyzed in this study are service recovery, switching barriers and brand image variables. The dependent variable analyzed in this study is the purchase decision.
The sample used in...
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ANALISIS PENGARUH RELIGIUSITAS, LABEL HALAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI TOKO CANDRA SEMARANG
Prasetya, Adhitya Yoga
; Ernah, Ernah
; Andanarini M S, Dhian
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 13
, No 2
(2022)
The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality test...
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ANALISI FAKTOR-FAKTOR YANG MEMPENGARUHI KESIAPAN ORGANISASI DALAM PENERAPAN E-COMMERCE
Prasetya, Adhitya Yoga
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol 8
, No 2
(2019)
E-commerce has been giving a lot of benefits to small andmedium enterprises (SMEs), but there are only a few SMEs whichhave adopted it. Therefore, it is necessary to find out what are thefactors that support SMEs to adopt E-commerce. So far, researcheson E-commerce have been done on foreign-large-scale businesses,while researches on SMEs especially about the adoption of E-commerce have been a few. That is why this research will discussthe adoption of E-commerce on Indonesian SMEs and will includ...
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