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Analisa Pengaruh Kualitas Layanan, Harga, Dan Promosi Terhadap Kepuasan Pelanggan
Dita Pratiwi
; Prasetya, Adhitya Yoga
Marketing Journal
Vol 5
, No 1
(2024)
This research aims to analyze customer satisfaction at the UD.Rini Mulyo material store. This research uses service quality, price and promotion variables as independent variables. Sampling was carried out using Accidental Sampling, obtaining 100 respondents. The data collection method uses a questionnaire given to customers who visit and make transactions at the UD.Rini Mulyo material store. The data analysis technique in this research uses multiple regression analysis which is processed using...
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Pelatihan Pembuatan Hampres Sebagai Peluang Usaha di Pasar Johar Semarang
Silvia Dirgahayu
; Mitha Ardhian K
; Anandita Pratiwi
; Anisa Wahyu Anggreani
; Ardan Cetta Anugraha
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 2
(2024)
This Hampers Making Training aims to improve entrepreneurial abilities in making various gifts, hampers, parcels, various gifts and balloon bouquets. This activity was held at the South Johar Market, Semarang City, with 21 mothers and young men and women participating. The aim of this training is to increase entrepreneurial interest in the creative economy sector in making gifts and various gifts among women, as well as supporting women's empowerment programs. This training provides the skills n...
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Implementasi Customer Experience PT PGN Area Bekasi Dalam Membangun Brand Awareness
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol 1
, No 3
(2024)
People today form their opinions based on their experiences interacting with brands. Experience is the main aspect to win the hearts of consumers. The aim of this research is to find out how the implementation of Customer Experience through the City Gas Tour event carried out by PT Perusahaan Gas Negara Bekasi Area builds brand awareness. As well as to find out the inhibiting and supporting factors in the City Gas Tour event in building brand awareness. Using Pelsmacker, Geuen, Van De Bergh's br...
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