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Pengaruh Micro Influencer, Endorsement, dan Digital Marketing terhadap Purchase Decision pada Barley Store Kediri
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This quantitative study aims to examine the influence of micro influencer (X1), endorsement (X2), and digital marketing (X3) on purchase decision (Y) at Barley Store Kediri. Data were collected through questionnaires, literature reviews, and documentation, involving 120 respondents. The analysis methods used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The regression equation obtained is: Y = 3.9...
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Fenomena Brainrot pada Pelajar: Tinjauan Literatur Tentang Dampak Video Pendek terhadap Fokus dan Literasi
Rochuffaisal Nastiar Al Najib
; Muhammad Nabil Asykar Nur
; Faiz Fidliya Ulhaq
; Muhamad Maulana Yusuf
; Muhammad Adhira Khalim
Jurnal Mahasiswa Kreatif
Vol 3
, No 4
(2025)
The brainrot phenomenon has emerged in response to the high consumption of low-quality short videos among students, resulting in a decrease in focus and thinking skills. This article analyzes the literature on the impact of short-form content such as TikTok, Instagram Reels and YouTube Shorts on student cognitive abilities. The results show that overexposure to short, focused videos triggers addiction, which results in disrupting learning processes that require concentration and reflection. In a...
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Analisis Perilaku Belanja Impulsif Gen Z di Tiktok Shop
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 3
(2025)
TikTok has transformed into an effective digital marketing platform, not only for introducing products but also for shaping impulsive shopping behavior. This study aims to analyze the impulsive shopping behavior of Generation Z on TikTok Shop. The research was conducted using a qualitative descriptive approach, with data obtained from digital searches and observations. The findings indicate that Generation Z has a strong interest in utilizing the TikTok Shop feature within the TikTok application...
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Pengaruh Literasi Digital, Karakter Kewirausahaan dan Keunggulan Bersaing Terhadap Keberhasilan Berwirausaha
Saragih, Nara Pangihutan
; Annisa, Najibah
; Simamora, Dea Riskyalina
; Munte, Gey Des Four
; Umar, Andi Taufiq
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study centers on examining the impact of digital literacy, entrepreneurial characteristics, and competitive advantage on entrepreneurial success. In the rapidly evolving digital era, the ability to utilize information technology has grown to be a crucial aspect in supporting business activities, specifically for micro, small, and medium enterprises (MSMEs). This analysis employs a quantitative method using surveys aimed at MSME entrepreneurs. Multiple linear regression was conducted to anal...
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Pengaruh Varian Produk terhadap Keputusan Pembelian Makanan Kekinian
Achmad Ali Yafi K
; Eliya Putri Aprilia
; M Najib Zakariya
; Moh Riski
; Nurul Agustin
; Didit Darmawan
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 4
(2025)
This literature study examines the influence of Product Variants on Purchasing Decisions on Food products. Product Variants are one of several important aspects that manufacturers need to consider when making a product, because product variants play a role in providing a choice for consumers, product variants mean that each product produced by the company has various styles or categories. Product diversity is assessed based on two factors: product line diversity and differences in packaging size...
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Pemanfaatan Aplikasi Google Maps sebagai Bentuk Digitalisasi Pemasaran pada UMKM Warkop di Desa Pepelegi Sidoarjo
Jurnal Pengabdian Sosial
Vol 2
, No 2
(2025)
Micro, Small, and Medium Enterprises (MSMEs) have a strategic contribution to economic equality and job creation, especially in rural areas. However, limitations in mastering digital technology, especially in marketing, are still a major challenge for MSMEs in Pepelegi Village, Sidoarjo. This community service activity aims to increase the digitalization capacity of MSMEs through training and mentoring in utilizing Google Maps as a promotional media. The method used in this study is Participator...
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Pengaruh Kompetensi Sosial Guru Terhadap Peningkatan Sikap Sosial Para Siswa di SDN Tanah Merah
Jurnal Riset Rumpun Ilmu Pendidikan
Vol 4
, No 1
(2025)
Social competence is the ability of teachers to communicate and interact with students during the learning process. This competence is very important so that teachers can be good examples for students, help students develop individuals who are full of empathy, attention, and concern for others. This study aims to assess in detail the influence of social competence possessed by classroom teachers. This study uses a qualitative approach. The main subjects of the study, namely teachers and supporti...
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Transformation of Education Management in Junior High School to Improve Learning Effectiveness Through the Application of Artificial Intelligence Technology
Proceeding of the International Conference on Management, Entrepreneurship, and Business
Vol 1
, No 2
(2024)
This study aims to examine the application of artificial intelligence technology in the transformation of education management in Junior High Schools to improve learning effectiveness. The research method used is a qualitative approach with a case study design, which involves observation, in-depth interviews with principals, teachers, and students, as well as analysis of documents related to the implementation of artificial intelligence-based digital learning. The data obtained was analyzed usin...
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Konsep Kewarganegaraan Ganda dalam Tinjauan Hukum Positif dan Hukum Islam
Ashfiya Nur Atqiya
; Ahmad Muhamad Mustain Nasoha
; Irfan Ammar Najib
; Khanafi Rizki Pratama
; Yuliana Fajar Nur Hidayati
Jurnal Riset Ilmu Hukum, Sosial dan Politik
Vol 2
, No 1
(2024)
This research discusses the concept of dual citizenship in the perspective of Indonesian positive law and Islamic law. Dual citizenship refers to the legal status in which a person is recognized as a citizen by more than one country, a phenomenon that is increasingly relevant in the era of globalization. In Indonesian positive law, dual citizenship is generally not recognized, except in special cases such as children from mixed marriages. However, increasing global mobility and individual rights...
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Peningkatan Keterampilan Olahraga Volly dan Management Event Tournament Volley Ball SDN 020 Pulau Godang Kari Tingkat Kecamatan Kuantan Tengah
Annisa Dwi Rahmadhani
; Fauzy Rahendra
; Ahmad Al Hafiz Munthe
; Bayu Adrian Hidayat
; Safitriyanti Safitriyanti
; Yulia Yusari
; Muhammad Ilham Habibi
; Najib Umbara S
; Risan Hanudin
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Vol 2
, No 4
(2024)
The purpose of this activity is as an effort to improve the volleyball skills of students and teachers throughout Kuantan Tengah District, the time and place of implementation is Wednesday, August 14 2024, 08.00-12.00 WIB and located at the volleyball hall of SDN 020 Pulau Godang Kari as the host. House. Event Management is the process of planning, organizing and implementing events with the aim of creating a memorable experience for event participants. Many things are regulated in event managem...
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