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Menampilkan 1–10 dari 13 artikel
Pengaruh Suasana Toko, Kualitas Pelayanan dan Layout terhadap Keputusan Pembelian pada Sambi Swalayan
Linda Linda
; Baju Pramutoko
; Ustadus Sholihin
Kajian Ekonomi dan Akuntansi Terapan
Vol 2
, No 3
(2025)
This study discusses the effect of store atmosphere, service quality, and layout on purchasing decisions at Sambi Swalayan. This study uses quantitative methods with the aim of knowing the extent to which these three variables influence consumer decisions in making purchases. The research sample was obtained using the Accidental Sampling technique, which is a sampling technique based on chance, where the researcher chooses respondents who are accidentally encountered at the research location and...
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Pengaruh Kualitas Pelayanan, Keragaman Produk, dan Harga terhadap Keputusan Pembelian di Perdana Stationery Kediri
Enggal Fatwa Arifiana
; Ustadus Sholihin
; Nurali Agus Najibul Zamzam
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 6
(2025)
This study aims to determine the extent to which service quality, product variety, and price influence purchasing decisions at Perdana Stationery Kediri. A quantitative research method was employed, involving a total of 170 respondents who were selected using accidental sampling techniques. The primary data were gathered through a structured Likert-scale questionnaire, and then analyzed using multiple linear regression analysis to assess both the individual and simultaneous effects of the indepe...
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Pengaruh Brand Image, Kualitas Pelayanan, dan Keragaman Produk terhadap Keputusan Pembelian di Rumah Madumongso
Adelia Kusuma
; Ustadus Sholihin
; Iing Sri Hardiningrum
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 5
(2025)
The souvenir industry in Kediri has become increasingly competitive, driving business actors to strengthen their marketing strategies through brand image, service quality, and product variety. Rumah Madumongso, as one of the well-known local souvenir centers, faces challenges in maintaining consumer appeal amid the abundance of similar products available in the market. Therefore, a study is needed to examine the factors influencing consumer purchasing decisions. This research aims to analyze the...
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Pengaruh Promosi, Harga, dan Citra Merek Terhadap Keputusan Pembelian pada Home Industri Keripik Cap Fajar
Dani Agus Tiningrum
; Ustadus Sholihin
; Iing Sri Hardiningrum
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This study aims to determine the effect of promotion, price, and brand image on consumer purchasing decisions in the Cap Fajar Chips Home Industry. The study uses a quantitative approach with a survey method. The study population is consumers who have made purchases at the store, with a total of 150 respondents selected as a sample. The data collection method is carried out through distributing questionnaires, then the data is analyzed using multiple linear regression techniques to test the effe...
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Pengaruh Media Sosial, Penetapan Harga dan Promosi terhadap Keputusan Pembelian Ulang pada Kedai Kopi Bersahaja
Mohammad Yusuf Hussein
; Ustadus Sholihin
; Iing Sri Hardiningrum
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This study aims to examine the influence of independent variables—Social Media, Pricing, and Promotion—on the dependent variable, Repurchase Decision, at Kedai Kopi Bersahaja. A quantitative research method was employed, utilizing multiple linear regression analysis with the assistance of SPSS 25 software. The population of the study consisted of 226 consumers, and a sample of 107 respondents was selected using incidental sampling techniques. Data were collected through questionnaires distribute...
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Pengaruh Micro Influencer, Endorsement, dan Digital Marketing terhadap Purchase Decision pada Barley Store Kediri
Ragil Satria Pratama
; Ustadus Sholihin
; Nurali Agus Najibul Zamzam
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 5
(2025)
This quantitative study aims to examine the influence of micro influencer (X1), endorsement (X2), and digital marketing (X3) on purchase decision (Y) at Barley Store Kediri. Data were collected through questionnaires, literature reviews, and documentation, involving 120 respondents. The analysis methods used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The regression equation obtained is: Y = 3.9...
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Analisis SWOT dalam Meningkatkan Daya Saing pada Perusahaan Fashion Dust
Sumaeda Sumaeda
; Ustadus Sholihin
; Beny Mahyudi Saputra
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 2
(2025)
This study aims to determine the SWOT analysis in increasing competitiveness at PT. Matahari Department Store Kediri. The problem in this study is "does SWOT Analysis play a role in increasing competitiveness at PT. Matahari Department Store Kediri. The research method used is the descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (EFE Matrix), Internal Factor Evaluation Matrix (IFE Matrix). The results of the study indicate that when PT. Matahari Department Sto...
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Pengaruh Digital Marketing, Cita Rasa, dan Promosi Terhadap Keputusan Pembelian di Mie Ayam dan Bakso 45 Burengan Kota Kediri
Febby Fauzi Hermanto
; Ustadus Sholihin
; Zaenul Muttaqien
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 2
(2025)
This study aims to determine the influence of Digital Marketing, Taste and Promotion variables on Purchasing Decisions at Mi Ayam and Bakso 45 Burengan. This type of research is quantitative research. The data for this study were obtained through questionnaires, interviews, and literature studies. The analysis techniques used were Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test and Determination Coefficient Test. The results of the...
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Pengaruh Citra Merek dan Harga terhadap Minat Beli Konsumen pada MDA Collection
Fariz Irchamsyah Reza
; Ustadus Sholihin
; Taufik Akbar
; Edi Murdiyanto
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 2
(2024)
This study aims to determine the effect between the variables Brand Image (X) and Price (X2) on Consumer Purchase Interest (Y) at MDA Collection. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes its analysis on numbers processed by statistical methods. The data collection techniques used are primary data and secondary data. Sample selection using saturated sampling method, the number of samples in the study ob...
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Pengaruh Inflasi, Tingkat Suku Bunga, Dan Nilai Tukar Terhadap Harga Saham Pada Perusahaan Sub Sektor Logam Dan Sejenisnya Yang Terdaftar Di Bursa Efek Indonesia Tahun 2016 – 2021
Devita Eka Yuniar Wulandari
; Ustadus Sholihin
; Edi Murdiyanto
Jurnal Ekonomi dan Keuangan Islam
Vol 2
, No 2
(2024)
This study aims to determine whether there is an influence of the variables of inflation, interest rates, and exchange rates on stock prices in metal sub-sector companies and the like listed on the Indonesia Stock Exchange for the period 2016 - 2021. The population in this study were all metal sub-sector companies and the like as many as 16 companies, then the researchers used a sampling technique using purposive sampling method. The results of this study indicate that the probability value of t...
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