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Menampilkan 1–10 dari 22 artikel
Analisis Kesenjangan Keterampilan (Skill Gap) Mahasiswa dengan Kebutuhan Industri di Era Revolusi Industri 4.0
Sri Maharani
; Erwin Permana
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 4
, No 2
(2026)
This study aims to analyze the skills gap in the era of the Industrial Revolution 4.0 and the factors influencing it. The research employed a descriptive-analytical approach based on literature studies and the author’s analysis of the dynamics of formal education curricula and the development of industrial needs. The findings indicate that formal education curricula that are less adaptive to technological developments are the main factor causing the skills gap. In addition, the slow adaptation t...
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Analisis Perilaku Belanja Impulsif Gen Z di Tiktok Shop
Noprella Azura Zeta
; Muhammad Najib
; Erwin Permana
; Lazarus Sinaga
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 3
(2025)
TikTok has transformed into an effective digital marketing platform, not only for introducing products but also for shaping impulsive shopping behavior. This study aims to analyze the impulsive shopping behavior of Generation Z on TikTok Shop. The research was conducted using a qualitative descriptive approach, with data obtained from digital searches and observations. The findings indicate that Generation Z has a strong interest in utilizing the TikTok Shop feature within the TikTok application...
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Efektivitas Sistem Gudang Fulfillment Shopee terhadap Ketepatan Waktu Pengiriman
Marsekal Muhammad Jamal
; Erwin Permana
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 3
(2025)
The fulfillment warehouse system is one of the logistics innovations implemented by e-commerce platforms to enhance operational efficiency and customer satisfaction. Shopee, as one of the largest e-commerce platforms in Indonesia, has introduced the Shopee Fulfillment Center to assist sellers in the storage, packaging, and shipping processes. This study aims to analyze the impact of Shopee’s fulfillment warehouse system on the timeliness of order deliveries. The research employs a descriptive qu...
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Analisis Strategi Keunggulan Bersaing Mie Gacoan Indonesia
Erwin Permana
; Anwar Alif
; Krisna Agung Rahmanda
Jurnal Ekonomi dan Keuangan
Vol 3
, No 3
(2025)
The development of culinary tourism in Indonesia is growing rapidly. Various new types of food, new menus with new names, and new ways of serving food continue to emerge. Mie Gacoan is one of Indonesia's original culinary delights, with a variety of unique menus and names. Mie Gacoan has become one of the most popular spicy noodle products in Indonesia. This study aims to analyze the competitive advantage strategies of Mie Gacoan in Indonesia. The research was conducted using a qualitative descr...
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Strategi Blue Bird dalam Menghadapi Disrupsi Ride-Hailing di Indonesia
Adinda Nabila Fajar
; Erwin Permana
; Muhammad Rubiul Yatim
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 3
(2025)
The development of the digital ecosystem has disrupted the transportation sector. Traditional transportation businesses have shifted to online transportation. This study aims to analyze Blue Bird's strategy in facing the ride-hailing disruption in Indonesia. The research was conducted using a descriptive qualitative approach. The data was sourced from digital searches and observations. The results show that the digital transformation implemented by PT Blue Bird Tbk has improved operational effic...
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Pemanfaatan TikTok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z
Erwin Permana
; Najma Nury
; Sabrina Oktavia
; Risya Zahrotul Firdaus
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 4
(2025)
Local fashion brands in Indonesia are increasingly favored by consumers due to their affordable prices and competitive quality compared to imported products. A key strategy for gaining market share is digital marketing, especially through TikTok. This study analyzes the sales growth strategy of Arkline, a local fashion brand that successfully utilizes TikTok for marketing. Using a descriptive qualitative approach, data were collected from official digital sources. The findings reveal that TikTok...
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Analisis Strategi Digital Marketing Fore Coffee dalam Menarik Konsumen Milenial dan Gen Z
Erwin Permana
; Nuraini Haliza
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak
Vol 2
, No 2
(2025)
Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qu...
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Pemanfaatan Tiktok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z
Erwin Permana
; Najma Nury
; Sabrina Oktavia
; Risya Zahrotul Firdaus
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok...
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Analisis Strategi Pemasaran Chatime Melalui Kolaborasi Dengan JKT 48 Dalam Meningkatkan Penjualan
Audy Saomramadhan
; Abdullah Abbas
; Erwin Permana
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
The contemporary beverage business in Indonesia is experiencing rapid growth, driven by lifestyle changes and the influence of social media. Competition in this industry is very tight, so collaboration is the key to survival. Chatime has successfully maintained its position as the most popular contemporary beverage brand through collaboration with the music group JKT-48. This study aims to analyze Chatime's marketing strategy through collaboration with JKT 48 in increasing sales and consumer app...
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Analisis Strategi Komunitas Lyfe With Less dalam Mempromosikan Kampanye #Salingsilang terhadap Gaya Hidup Berkelanjutan di Era Media Sosial
Erwin Permana
; Endah Pratiwi
; Salsabila Nadia Nabila Sita
; Yanita Ella Nilla Chandra
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 2
(2025)
The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social...
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