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Menampilkan 11–20 dari 22 artikel
PENGARUH KUALITAS PRODUK, CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA KONSUMEN DI KABUPATEN BOGOR
Mujito Mujito
; Benny Osta Nababan
; Wawan Hari Subagyo
; Nur Hapifah
Economicus : Jurnal Ekonomi dan Manajemen
Vol 15
, No 1
(2024)
This research aims to determine the influence of product quality, brand image, price, and promotion on purchasing decisions for Scarlett Whitening products among customers in Bogor Regency. This research uses quantitative methods and a type of causality research using data in the form of numbers and analyzed using statistical analysis, to determine the influence of variables (X), namely product quality, brand image, price and promotion on purchasing decisions for Scarlett Whitening products as v...
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Bakti Sosial Sunat Massal Gratis Dalam Rangka Kolaborasi Lintas Sektor Memperingati Pesta Rakyat Agustusan Untuk Kesehatan Masyarakat di Kampus Universitas Sunan Giri Surabaya
Abdullah Ilmi
; Rizal Muhaimin
; Alfina Rahma
; Rommy Hardyansah
; Bambang Aji Prasetyo
; Heriyana Amir
; Muas Mubarak
; Adi Herisasono
; Mujito Mujito
Jurnal Pengabdian dan Solidaritas Masyarakat
Vol 1
, No 4
(2024)
The free mass circumcision social service activity held at Sunan Giri University Surabaya is a cross-sector collaboration initiative to commemorate the August people's party. This activity aims to improve public health, especially among children, by providing quality and free medical services. Involving various parties, including government agencies, non-governmental organizations, and local communities, this activity not only educates the public about the importance of reproductive health, but...
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Influence of Digital Trust and Transparency on Customer Loyalty in Online Banking Services during Rapid Technological Change
Mujito Mujito
; Syamsurizal
; Noorsidi Aizuddin Bin Hj. Mat Noor
International Journal of Management and Digital Sciences
Vol 1
, No 3
(2024)
This study explores the significant role of digital trust and transparency in fostering customer loyalty in online banking services. As the financial sector increasingly shifts towards digital platforms, understanding the dynamics of customer retention becomes crucial for banking institutions. The research adopts a quantitative approach, using a survey questionnaire distributed to over 200 participants with experience in digital banking services. The findings reveal that both digital trust and t...
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Penghijauan Sebagai Upaya Pelestarian Lingkungan dan Pemberdayaan Masyarakat
Nur Elsa Choiru Ummah
; Eli Masnawati
; Yeni Vitrianingsih
; Mujito Mujito
; Didit Darmawan
; Adi Herisasono
; Suwito Suwito
Jurnal Pengabdian Masyarakat Terapan
Vol 1
, No 2
(2024)
Important conceptual activities are carried out to deal with the environmental crisis by preserving the environment through reforestation. The condition of developing areas and the changing function of space for development requires the concept of greening. Humans are one of the determining factors for efforts to preserve the environment while having the role and responsibility of empowering environmental wealth for the survival of the ecosystem. The purpose of this community service activity is...
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PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM MEREK HEAVEN LIGHTS DI KOTA BOGOR
Mujito Mujito
; Tika Kartika Asri
; M. Zairin
; Novita Anggraeni
; Anisa Apriyanti
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 2
(2024)
This research aims to determine the effect of product quality, price, promotion, and brand image on purchasing decisions for Heaven Lights brand Muslim clothing in Bogor City. The result show that : 1) The product quality variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 3.802 ≥ t table (1.660) and a significance value of 0.000 ≤ 0.1. (2) The price variable has no effect on the purchase decision of Heaven Lights Muslim clothing in...
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ANALISIS KEPUASAN TERHADAP KUALITAS PELAYANAN PADA BENGKEL MOBIL NEGRO PALEMBANG SUMATERA SELATAN
Mujito Mujito
; Benny Osta Nababan
; Muhlis Muhlis
; Rani Destriana
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 1
(2023)
This research aims to determine the level of service performance and consumer expectations as well as service indicators that are the company's priorities. This type of research is quantitative descriptive research. The number of samples is 100 samples with data analysis including service quality analysis, CSI analysis and IPA analysis (Importance Performance Analysis). The research results show that: (1) Based on the results of the gap analysis, it can be seen that almost all indicators have ne...
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MARTABAK PIZZA ORINS CABANG PONDOK GEDE JAKARTA
Tika Kartika Asri
; Mujito Mujito
; Wawan Hari Subagyo
; Kezia Yuniar Event Napitupulu
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 1
(2023)
The purpose of this study was to determine the effect of marketing mix variables partially or simultaneously on purchasing decisions for Martabak Pizza Orins Pondok Gede Jakarta Branch. The results showed that: (1) The results of hypothesis testing partially proved that product quality and promotion variables had an effect on purchasing decisions with a calculated t value of product quality variable of 2.938 > t table of 1.984 with a significance value of 0.000 <0.05. Meanwhile, price and...
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NILAI EKONOMI AIR BUANGAN AC (AIR CONDITIONER) SEBAGAI SUMBER ALTERNATIF UNTUK PEMENUHAN KEBUTUHAN AIR DI KANTOR PEMERINTAHAN KABUPATEN BOGOR
Benny Osta Nababan
; Yesi Dewita Sari
; Mujito Mujito
; Rini Kusumawati
; Mutiara Saripah
; Silma Mausuli
; Rusli Dwianto
; I Gusti Ayu Darma Cintia
Economicus : Jurnal Ekonomi dan Manajemen
Vol 14
, No 1
(2023)
Reusing AC wastewater is a potentially limited water resource. This research aims to: determine the quality of AC wastewater, estimate the availability of AC wastewater in Bogor Regency government offices, and analyze the economic value of the availability of AC wastewater in Bogor Regency Government Offices. The method used in this research is a technical analysis of water quality tests, quantitative descriptive tabulation calculations to obtain the amount of AC wastewater in each SKPD, and WTP...
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ANALISIS PENERAPAN STRATEGI SUMBER DAYA MANUSIA PADA PT SAUNG PINUS SENTOSA
Muchammad Hamdani
; Mujito Mujito
Economicus : Jurnal Ekonomi dan Manajemen
Vol 13
, No 2
(2023)
The purpose of this study is to identify how the management of PT Saung Pinus Sentosa manages human resources, specifically in job analysis, salary distribution, benefits, recruitment, appraisal and labor unions which are then compared with the theories obtained from references. The method used to investigate and identify this is through interviews with management which were held at the PT Saung Pinus Sentosa office. Based on these interviews, it can be concluded that PT Saung Pinus Sentosa has...
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PENGARUH LOKASI DAN LAMA USAHA TERHADAP PENDAPATAN PEDAGANG DI PASAR CIBINONG KABUPATEN BOGOR
Wawan Hari Subagyo
; Benny Osta Nababan
; Mujito Mujito
; Novia Dwi Jayanti
Economicus : Jurnal Ekonomi dan Manajemen
Vol 13
, No 2
(2023)
This study was conducted to determine the effect of business location and length of business on the income of traders in Cibinong Market, Bogor Regency. The results of the study proved that: (1) The results of the hypothesis test partially proved that business location affected the income of traders in Cibinong Market, Bogor Regency, this was shown by the value of t calculating the variable business location of 2.625 > t table 1.660 with a significance value of 0.010 < 0.10. (2) The result...
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