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Menampilkan 1141–1150 dari 3022 artikel
Pengaruh Beauty Influencer, Online Customer Review, dan Online Customer Rating terhadap Keputusan Pembeelian Produk Skincare Npure Face Toner
CiDEA Journal
Vol 3
, No 1
(2024)
Beauty influencers on social media are key in increasing visibility and sales of beauty products, besides that online customer reviews and online customer ratings also influence purchasing decisions. The purpose of this study is to determine whether beauty influencers, online customer reviews, and online customer ratings on purchasing decisions for Npure Face Toner skincare products. The study design applied is quantitative with an associative approach to analyze the relationship between these v...
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Studi Kepuasan Konsumen Pada Honda AHASS di Semarang
CiDEA Journal
Vol 3
, No 1
(2024)
This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand ima...
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Studi Minat Beli di Belikopi Semarang
CiDEA Journal
Vol 3
, No 1
(2024)
The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant...
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Peran Media Sosial Sebagai Alat Komunikasi Pemasaran Berbasis Online Dalam Meningkatkan Penjualan Di Pasar Bersehati Kota Manado
Riani Senduk
; Yudith Rondonuwu
; Hartati Umar
; Imaculata Lamonge
; Michiko Londok
; Diana Wangania
CiDEA Journal
Vol 3
, No 1
(2024)
Online sales in Manado reflect the large number of Manadonese people who are interested in shopping online rather than going shopping in person to fulfill their needs and desires. The focus of the problem and aim of this research is to explain the role of social media as an online marketing communication tool in increasing sales of Pasar Bersehati. This research uses a qualitative approach which is a type of field research, by analyzing online buying and selling practices carried out by Bersehat...
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Pengaruh Etika Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Tower Bersama Grup Jakarta
CiDEA Journal
Vol 3
, No 1
(2024)
Bramamukti (64200807). Work ethics and work environment are important components that can affect employee performance in completing their work. This study aims to determine the effect of work ethics and work environment on employee performance of PT Tower Bersama. This research uses quantitative methods by distributing questionnaires to PT Tower Bersama and the sampling technique in this study uses non-probability sampling method, namely saturated sample technique with a sample size of 62 respon...
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Pengaruh E-Trust dan E-Service Quality Terhadap E-Satisfaction Pengguna Situs E-Commerce Tik Tok Shop Dikalangan Mahasiswa
CiDEA Journal
Vol 3
, No 1
(2024)
Effective leadership and employee discipline are essential to maintaining a productive and professional workplace environment. Leaders are expected to open up two-way communication so that employees can fully understand the Company's goals in achieving performance. Companies need to have a clear and consistent approach to employee discipline to ensure that employees understand company policies and comply with performance expectations. In addition, employee discipline helps identify and correct b...
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Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian pada Toko Tary Collection Banjarmasin
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 2
(2024)
The purpose of the study is to determine the influence of: 1) Digital marketing on purchase decisions at Tary Collection Banjarmasin stores. 2) Product quality on purchasing decisions at Tary Collection Banjarmasin stores. 3) Digital marketing and product quality on purchase decisions at Tary Collection Banjarmasin stores. This study applies a quantitative approach with secondary information. The population of this study is consumers buying Tary Collection Banjarmasin clothing products. The samp...
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Effects of Data Resampling on Predicting Customer Churn via a Comparative Tree-based Random Forest and XGBoost
Ako, Rita Erhovwo
; Aghware, Fidelis Obukohwo
; Okpor, Margaret Dumebi
; Akazue, Maureen Ifeanyi
; Yoro, Rume Elizabeth
; Ojugo, Arnold Adimabua
; Setiadi, De Rosal Ignatius Moses
; Odiakaose, Chris Chukwufunaya
; Abere, Reuben Akporube
; Emordi, Frances Uche
; Geteloma, Victor Ochuko
; Ejeh, Patrick Ogholuwarami
Journal of Computing Theories and Applications
Vol 2
, No 1
(2024)
Customer attrition has become the focus of many businesses today – since the online market space has continued to proffer customers, various choices and alternatives to goods, services, and products for their monies. Businesses must seek to improve value, meet customers' teething demands/needs, enhance their strategies toward customer retention, and better monetize. The study compares the effects of data resampling schemes on predicting customer churn for both Random Forest (RF) and XGBoost ense...
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Pengaruh Persentase Penambahan Mayonnaise Pada Pembuatan Sambal Mayo-Matah Terhadap Lama Penyimpanan Dan Daya Terima Konsumen Di Kitcheroo Cafe
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 1
(2024)
This study aims to identify the length of storage and consumer acceptance of complementary foods, namely chili sauce matah which has been given a percentage of mayonnaise as much as 10%, 20% and 30%. And this fusion food chili sauce is called mayo-matah. This research uses a quantitative approach with a survey method. This research was conducted at Kitcheroo Café. The samples of this study were 4 Culinary Education Expert Panelists and 30 Kitcheroo Cafe Customers using the data statistical analy...
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Analisis Keputusan Pembelian Konsumen Berdasarkan Bauran Pemasaran pada Produk Soft Cookies di Kaje Nibbles Jakarta
Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Vol 16
, No 1
(2024)
The culinary business is one of the rapidly growing sectors with potential for continuous expansion. This study aims to analyze the purchasing decisions of soft cookies products through a marketing mix survey at Kaje Nibbles Jakarta. Data collection for this research utilized a questionnaire in the form of a Google Form containing 19 statements that have passed validity and reliability tests. The marketing mix instrument consists of four indicators: Product, with sub-indicators including product...
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