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Menampilkan 1–2 dari 2 artikel
Analysis of Factors Affecting the Stock Prices of Consumer Goods and Trade And Service Sectors on the Indonesia Stock Exchange
Muhammad Iqbal Harahap
; Isfenti Sadalia
; Khaira Amalia Fachrudin
International Journal of Economics, Commerce, and Management
Vol 2
, No 3
(2025)
The purpose of this research is to examine the variables that affect stock prices in the commerce and service and consumer products industries that are listed on the Indonesia Stock Exchange. This research study is quantitative in nature. The information was taken from annual and financial reports that were posted on the websites of the individual companies as well as the Indonesia Stock Exchange's official website (www.idx.co.id). The population consists of all 137 consumer pr...
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The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City
Indawati Lestari
; Isfenti Sadalia
; Endang Sulistya Rini
; Beby Karina Fawzeea Sembiring
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 2
(2023)
The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust an...
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