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Penguatan Kapasitas Pokdarwis untuk Pariwisata Berkelanjutan Berbasis Kearifan Lokal di Pesawaran, Lampung
Rinaldi Bursan
; Dina Safitri
; Aida Sari
; Driya Wiryawan
; Prakarsa Panjinegara
; Faila Shofa
; Ramadhani Sanjaya
; Doni Sagitarian Warganegara
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 4
, No 1
(2026)
This community service program aimed to strengthen the capacity of local communities in managing sustainable tourism in Pesawaran Regency, Lampung Province. The initiative was motivated by the region's rich natural and cultural tourism potential, which has not yet been matched by adequate community understanding, institutional capacity, and sustainable practices. The program employed a participatory approach, including socialization, training, mentoring, and evaluations using pre- and post-progr...
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The Influence of Celebrity Endorser Credibility and Brand Image on Purchase Decisions of Glad2Glow Skincare in Bandar Lampung
Mila Fadila
; Aida Sari
; Driya Wiryawan
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This research aims to examine the impact of celebrity endorser credibility and brand image on consumers' purchasing decisions regarding Glad2Glow skincare products in Bandar Lampung. The intense competition in the beauty industry pushes companies to adopt innovative marketing strategies, such as leveraging trustworthy celebrity endorsers and building a strong brand image. A quantitative approach was used in this study, with data gathered from 160 Glad2Glow skincare users in Bandar Lampung throug...
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The Role of Electronic Word of Mouth and Destination Image in Shaping Tourist Visit Intention and Decision : A Case Study of Sebalang Beach, South Lampung
Nico Andreas
; Roslina Roslina
; Driya Wiryawan
; Angga Febrian
; Nuzul Inas Nabila
; Adulai Sadjo Baldé Coordenador
International Journal of Management
Vol 2
, No 2
(2025)
This study analyzes the influence of Electronic Word of Mouth (eWOM) and destination image on visit intention and decision to Sebalang Beach, South Lampung. With tourists increasingly relying on online reviews, understanding these relationships is essential for effective destination marketing. The research addresses the issue of how eWOM and destination image affect tourists' decisions, aiming to provide insights for tourism stakeholders. A quantitative approach was used, employing a survey meth...
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