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Menampilkan 1–3 dari 3 artikel
Gen Z Consumer Behavior in Consuming Local Products in the Era of Digital Hyperreality
Rinaldi Bursan
International Journal of Economic, Social and Development Sciences
Vol 2
, No 3
(2025)
This research explores the symbolic consumption patterns of Generation Z in engaging with local products during the digital hyperreality era, emphasizing the roles of ethical consumption, hyperreality values, and digital identity in shaping purchase intentions. Using a quantitative design through PLS-SEM complemented by qualitative evidence, the study shows that both ethical consumption and hyperreality significantly shape digital identity (β = 0.42; β = 0.53, p < 0.001). Digital identity str...
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Utilization of Business Intelligence to Improve Operational Efficiency of SMEs in Lampung
Tiara Prisca Sabilla
; Rinaldi Bursan
International Journal of Management Science and Entrepreneurship
Vol 2
, No 3
(2025)
In light of the moderating effects of organizational readiness (OR) and digital literacy (DL), this study attempts to examine how business intelligence (BI) affects the sustainable performance and decision-making quality of SMEs in Lampung Province. This study used a convergent parallel design and a mixed methods approach, integrating both qualitative and quantitative data to offer a thorough insight. In-depth interviews with 15 important informants provided qualitative data, while purposive s...
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The Influence of Digital Technology on MSME Performance through Innovation, Financial Access, and Trust
Rinaldi Bursan
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This study aims to analyze the impact of digital technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, by considering the mediating roles of innovation capability, financial access, and business trust. MSMEs play a strategic role in the national economy, yet they continue to face various challenges in enhancing competitiveness and business performance. Digital technology adoption has emerged as a key strategy to drive operational transformation, exp...
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