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Menampilkan 1–7 dari 7 artikel
Algorithmic Power in the Digital Economy: The Role of Machine Learning in Shaping Consumer Behavior and Culture
Rinaldi Bursan
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
Algorithmic technologies are widely used in contemporary marketing strategies due to the growth of the digital economy. Digital companies can evaluate consumer activity data in real time and provide highly personalized digital experiences thanks to artificial intelligence-based solutions, especially machine learning. In addition to examining how algorithmic governance and surveillance capitalism affect algorithmic personalization, this study looks into how these mechanisms affect consumer engage...
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From Active Search to Machine Curation: The Transfor-mation of Generation Z Consumers’ Decision-Making Mod-els in an Algorithmic Environment
Doni Sagitarian Warganegara
; Rinaldi Bursan
International Journal of Management and Digital Sciences
Vol 3
, No 2
(2026)
The architecture of consumer decision-making has completely changed due to the quick development of recommendation systems based on artificial intelligence (AI). The majority of earlier studies saw algorithms as instruments for forecasting and maximizing preexisting preferences. This study, however, makes a different claim: algorithmic curation actively shapes preferences rather than just reflecting them. This study creates and evaluates a structural model that examines the impact of algorithmic...
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Simulacra and the Aesthetics of Fashion Marketing on In-stagram: A Case Study of Indonesian Local Brands
Rinaldi Bursan
International Journal of Management Science and Business
Vol 3
, No 1
(2026)
By examining how visual aesthetics play a crucial role in creating a hyperreal symbolic reality, this study critically investigates the creation and consumption of simulacra in the Instagram marketing of regional Indonesian fashion firms. This study shows that local brands actively create representational worlds that negotiate identity between claims of locality and global aesthetic standards, in addition to selling products, using an interpretative qualitative approach that combines netnography...
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Penguatan Kapasitas Pokdarwis untuk Pariwisata Berkelanjutan Berbasis Kearifan Lokal di Pesawaran, Lampung
Rinaldi Bursan
; Dina Safitri
; Aida Sari
; Driya Wiryawan
; Prakarsa Panjinegara
; Faila Shofa
; Ramadhani Sanjaya
; Doni Sagitarian Warganegara
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 4
, No 1
(2026)
This community service program aimed to strengthen the capacity of local communities in managing sustainable tourism in Pesawaran Regency, Lampung Province. The initiative was motivated by the region's rich natural and cultural tourism potential, which has not yet been matched by adequate community understanding, institutional capacity, and sustainable practices. The program employed a participatory approach, including socialization, training, mentoring, and evaluations using pre- and post-progr...
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Gen Z Consumer Behavior in Consuming Local Products in the Era of Digital Hyperreality
Rinaldi Bursan
International Journal of Economic, Social and Development Sciences
Vol 2
, No 3
(2025)
This research explores the symbolic consumption patterns of Generation Z in engaging with local products during the digital hyperreality era, emphasizing the roles of ethical consumption, hyperreality values, and digital identity in shaping purchase intentions. Using a quantitative design through PLS-SEM complemented by qualitative evidence, the study shows that both ethical consumption and hyperreality significantly shape digital identity (β = 0.42; β = 0.53, p < 0.001). Digital identity str...
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Utilization of Business Intelligence to Improve Operational Efficiency of SMEs in Lampung
Tiara Prisca Sabilla
; Rinaldi Bursan
International Journal of Management Science and Entrepreneurship
Vol 2
, No 3
(2025)
In light of the moderating effects of organizational readiness (OR) and digital literacy (DL), this study attempts to examine how business intelligence (BI) affects the sustainable performance and decision-making quality of SMEs in Lampung Province. This study used a convergent parallel design and a mixed methods approach, integrating both qualitative and quantitative data to offer a thorough insight. In-depth interviews with 15 important informants provided qualitative data, while purposive s...
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The Influence of Digital Technology on MSME Performance through Innovation, Financial Access, and Trust
Rinaldi Bursan
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This study aims to analyze the impact of digital technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, by considering the mediating roles of innovation capability, financial access, and business trust. MSMEs play a strategic role in the national economy, yet they continue to face various challenges in enhancing competitiveness and business performance. Digital technology adoption has emerged as a key strategy to drive operational transformation, exp...
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