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Penguatan Kapasitas Pokdarwis untuk Pariwisata Berkelanjutan Berbasis Kearifan Lokal di Pesawaran, Lampung
Rinaldi Bursan
; Dina Safitri
; Aida Sari
; Driya Wiryawan
; Prakarsa Panjinegara
; Faila Shofa
; Ramadhani Sanjaya
; Doni Sagitarian Warganegara
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 4
, No 1
(2026)
This community service program aimed to strengthen the capacity of local communities in managing sustainable tourism in Pesawaran Regency, Lampung Province. The initiative was motivated by the region's rich natural and cultural tourism potential, which has not yet been matched by adequate community understanding, institutional capacity, and sustainable practices. The program employed a participatory approach, including socialization, training, mentoring, and evaluations using pre- and post-progr...
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The Influence of Instagram Social Media Marketing and E-WOM on Beach Visit Decisions
Deanna Loren Siregar
; Aida Sari
; Faila Shofa
International Journal of Management and Strategic Business Leadership
Vol 3
, No 1
(2026)
One of the key instruments for advertising travel destinations is the growth of social media, particularly Instagram. Nevertheless, a large number of Instagram followers does not automatically translate into a large number of visitor visits. Rio By The Beach Beach in Kalianda, South Lampung had the most visitors during the 2025 holiday season, despite having fewer Instagram followers than other beach attractions. This condition suggests that the effectiveness of electronic word-of-mouth (E-WOM)...
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