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Penguatan Kapasitas Pokdarwis untuk Pariwisata Berkelanjutan Berbasis Kearifan Lokal di Pesawaran, Lampung
Rinaldi Bursan
; Dina Safitri
; Aida Sari
; Driya Wiryawan
; Prakarsa Panjinegara
; Faila Shofa
; Ramadhani Sanjaya
; Doni Sagitarian Warganegara
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 4
, No 1
(2026)
This community service program aimed to strengthen the capacity of local communities in managing sustainable tourism in Pesawaran Regency, Lampung Province. The initiative was motivated by the region's rich natural and cultural tourism potential, which has not yet been matched by adequate community understanding, institutional capacity, and sustainable practices. The program employed a participatory approach, including socialization, training, mentoring, and evaluations using pre- and post-progr...
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The Influence of Instagram Social Media Marketing and E-WOM on Beach Visit Decisions
Deanna Loren Siregar
; Aida Sari
; Faila Shofa
International Journal of Management and Strategic Business Leadership
Vol 3
, No 1
(2026)
One of the key instruments for advertising travel destinations is the growth of social media, particularly Instagram. Nevertheless, a large number of Instagram followers does not automatically translate into a large number of visitor visits. Rio By The Beach Beach in Kalianda, South Lampung had the most visitors during the 2025 holiday season, despite having fewer Instagram followers than other beach attractions. This condition suggests that the effectiveness of electronic word-of-mouth (E-WOM)...
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Penguatan Ekowisata dan Pemberdayaan Lokal dalam Rangka Pembentukan Pariwisata Berkelanjutan di Kawasan Pantai Mutun, Pesawaran
Rinaldi Bursan
; Dina Safitri
; Aida Sari
; Driya Wiryawan
; Prakarsa Panjinegara
; Faila Shofa
Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan
Vol 2
, No 3
(2025)
Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for lo...
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Peningkatan Literasi Keuangan bagi UMKM di Kabupaten Pesawaran untuk Mewujudkan Kemandirian Ekonomi
Rinaldi Bursan
; Aida Sari
; Tazkiyah Sakinah
; Tiara Prisca Sabilla
; M. Ramadhani Sanjaya
Jurnal Pelayanan Masyarakat
Vol 2
, No 3
(2025)
This community service activity was carried out with the primary objective of improving the financial literacy of Micro, Small, and Medium Enterprises (MSMEs) in Pesawaran Regency. Financial literacy is considered a fundamental aspect in maintaining business continuity, as it is directly related to the ability of business actors to manage income, record transactions regularly, develop short-term and long-term financial plans, and utilize digital technology as a supporting tool. Low financial lit...
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The Influence of Product Quality and Price on The Purchase Decision of Fukumi Porang Rice in Bandar Lampung
Sofiyatul Azkiyah
; Aida Sari
International Journal of Islamic and Economic Education
Vol 2
, No 3
(2025)
This research aims to examine how product quality and price influence the purchasing decisions of consumers buying Fukumi brand porang rice in Bandar Lampung City. As a healthier rice alternative, Fukumi porang rice has become popular among individuals who are health-conscious, particularly those on diets or managing diabetes. A quantitative method was applied, using surveys distributed to 150 buyers of Fukumi rice. The data were analyzed using multiple linear regression. The findings reveal tha...
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The Impact of Product and Service Quality on Consumer Loyalty at Bakso Adi in South Lampung
Dimas Aditya Saputra
; Aida Sari
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study examine the impact of product quality and service quality on consumer loyalty toward Bakso Adi, a local culinary business in Lampung, Indonesia. In recent years, consumers have become increasingly discerning, making product satisfaction and service experience crucial elements in shaping their loyalty. The research aims to examine how these two variables affect customer loyalty behavior, including repeat purchases, positive recommendations, and resistance to switching brands. The study...
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Influence of Discounts and Bundling Strategies on Kahf Product Purchases in Bandar Lampung
M. Gifary Dharmayandaru
; Aida Sari
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
In an era marked by intensifying business competition, marketing strategies such as price discounts and bundling packages play a crucial role in shaping consumer purchasing behavior. These approaches are commonly employed to capture consumer interest and boost sales performance. This study aims to ex-amine the influence of price discounts and bundling strategies on consumer purchasing decisions re-garding Kahf products in Bandar Lampung. The research utilizes both primary data, collected through...
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The Influence of Celebrity Endorser Credibility and Brand Image on Purchase Decisions of Glad2Glow Skincare in Bandar Lampung
Mila Fadila
; Aida Sari
; Driya Wiryawan
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This research aims to examine the impact of celebrity endorser credibility and brand image on consumers' purchasing decisions regarding Glad2Glow skincare products in Bandar Lampung. The intense competition in the beauty industry pushes companies to adopt innovative marketing strategies, such as leveraging trustworthy celebrity endorsers and building a strong brand image. A quantitative approach was used in this study, with data gathered from 160 Glad2Glow skincare users in Bandar Lampung throug...
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The Effect of Live Streaming, Content Marketing, and Customer Trust on Purchase Decision Among Generation Z Users of Social Commerce on TikTok
Zatu Kiasati
; Aida Sari
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
The advancement of the digital era has provided a significant platform for shopping. In this context, factors such as live streaming, content marketing, and customer trust play a crucial role in influencing consumers’ purchasing decisions on TikTok social commerce. This study aims to examine the impact of live streaming, content marketing, and customer trust on the purchasing decisions of Generation Z users of TikTok’s social commerce at the Faculty of Economics and Business, University of Lampu...
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