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The Influence of Product Quality and Price on The Purchase Decision of Fukumi Porang Rice in Bandar Lampung
Sofiyatul Azkiyah
; Aida Sari
International Journal of Islamic and Economic Education
Vol 2
, No 3
(2025)
This research aims to examine how product quality and price influence the purchasing decisions of consumers buying Fukumi brand porang rice in Bandar Lampung City. As a healthier rice alternative, Fukumi porang rice has become popular among individuals who are health-conscious, particularly those on diets or managing diabetes. A quantitative method was applied, using surveys distributed to 150 buyers of Fukumi rice. The data were analyzed using multiple linear regression. The findings reveal tha...
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The Impact of Product and Service Quality on Consumer Loyalty at Bakso Adi in South Lampung
Dimas Aditya Saputra
; Aida Sari
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
This study examine the impact of product quality and service quality on consumer loyalty toward Bakso Adi, a local culinary business in Lampung, Indonesia. In recent years, consumers have become increasingly discerning, making product satisfaction and service experience crucial elements in shaping their loyalty. The research aims to examine how these two variables affect customer loyalty behavior, including repeat purchases, positive recommendations, and resistance to switching brands. The study...
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Influence of Discounts and Bundling Strategies on Kahf Product Purchases in Bandar Lampung
M. Gifary Dharmayandaru
; Aida Sari
International Journal of Management and Digital Sciences
Vol 2
, No 3
(2025)
In an era marked by intensifying business competition, marketing strategies such as price discounts and bundling packages play a crucial role in shaping consumer purchasing behavior. These approaches are commonly employed to capture consumer interest and boost sales performance. This study aims to ex-amine the influence of price discounts and bundling strategies on consumer purchasing decisions re-garding Kahf products in Bandar Lampung. The research utilizes both primary data, collected through...
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The Influence of Celebrity Endorser Credibility and Brand Image on Purchase Decisions of Glad2Glow Skincare in Bandar Lampung
Mila Fadila
; Aida Sari
; Driya Wiryawan
International Journal of Management Science and Business
Vol 2
, No 2
(2025)
This research aims to examine the impact of celebrity endorser credibility and brand image on consumers' purchasing decisions regarding Glad2Glow skincare products in Bandar Lampung. The intense competition in the beauty industry pushes companies to adopt innovative marketing strategies, such as leveraging trustworthy celebrity endorsers and building a strong brand image. A quantitative approach was used in this study, with data gathered from 160 Glad2Glow skincare users in Bandar Lampung throug...
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The Effect of Live Streaming, Content Marketing, and Customer Trust on Purchase Decision Among Generation Z Users of Social Commerce on TikTok
Zatu Kiasati
; Aida Sari
International Journal of Management Science and Entrepreneurship
Vol 2
, No 2
(2025)
The advancement of the digital era has provided a significant platform for shopping. In this context, factors such as live streaming, content marketing, and customer trust play a crucial role in influencing consumers’ purchasing decisions on TikTok social commerce. This study aims to examine the impact of live streaming, content marketing, and customer trust on the purchasing decisions of Generation Z users of TikTok’s social commerce at the Faculty of Economics and Business, University of Lampu...
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