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Menampilkan 1–2 dari 2 artikel
The Influence of Live Streaming and Consumer Trust on Purchase Intention of Parfumoist Products in Lampung
Resty Putri Ulyanah
; Roslina Roslina
International Journal of Economic, Social and Development Sciences
Vol 2
, No 4
(2025)
The growth of online shopping has encouraged brands to utilize live-streaming as a promotional tool to attract consumers, including Parfumoist in Lampung, which actively broadcasts product demonstrations to increase audience engagement. However, whether these broadcasts truly build trust and stimulate purchase intention remains uncertain, forming the central problem of this research. The research tried to analyze the influence of interactivity, visualization, entertainment, and professionalizati...
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Exploring the Influence of Marketing Content and Customer Engagement on Culinary Purchase Intentions : Evidence from @sigerfoodies' Followers in Bandar Lampung
Osya Annisa Salsabila
; Roslina Roslina
; Aripin Ahmad
International Journal of Economic, Social and Development Sciences
Vol 1
, No 4
(2024)
In today's increasingly competitive digital business environment, entrepreneurs must develop smarter and more effective marketing strategies to promote their products. Food vloggers play a pivotal role by influencing their followers through social media content, particularly culinary reviews and personal experiences with food products, which encourage followers to purchase the recommended items. This study investigates the impact of marketing content and customer engagement on the purchase inten...
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