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Pengaruh Persepsi Harga dan Service Quality terhadap Kepuasan Konsumen : Survei pada Konsumen Popo Kopitiam Kota Tasikmalaya
Fahmi Sidik
; Depy Muhamad Pauzy
; Arif Arif
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 3
, No 4
(2025)
This study aims to analyze the influence of price perception and service quality on customer satisfaction at Popo Kopitiam Tasikmalaya. The research method used is a survey with a quantitative approach. Data were collected through distributing questionnaires to 90 respondents who are active customers of Popo Kopitiam. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects between the independent and dependent variables. The results showed t...
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Pengaruh Keunggulan Bersaing dan Minat Konsumen terhadap Keputusan Pembelian pada Meubel Istiqomah Tasikmalaya
Ari Mardhiyan
; Budhi Wahyu Fitriadi
; Depy Muhamad Pauzy
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 5
(2024)
This research was conducted to determine the influence of Competitive Advantage and Consumer Interest on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. The research method used is a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 90 respondents who were Istiqomah Tasikmalaya Furniture Consumers. The research technique used is multiple liner regression analysis. Based on the research results, it can be seen that Competitive Ad...
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Meningkatkan Customer Engagement dengan Brand Experience dan Visual Brand Communication : (Survei pada Pengguna Scarlett Whitening di Kota Tasikmalaya Jawa Barat)
Ramadhan Dwi Cahya
; Budhi Wahyu Fitriadi
; Depy Muhamad Pauzy
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This research aims to determine the analysis of increasing customer engagement with brand experience and visual brand communication (survey of Scarlett Whitening users in Tasikmalaya City, West Java). The method used in this research is causality through a survey approach. With a research sample of 100 Scarlett Whitening users in Tasikmalaya City, West Java. The data used is primary data. The analytical tool used in this research is multiple regression using SPSS 26.0. The research results show...
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Pengaruh Kepemimpinan Dan Konflik Kerja Terhadap Kinerja Karyawan: (Survei Pada Tenaga Keperawatan di RSUD dr. Soekardjo Kota Tasikmalaya)
Fitri Nurul Romdona
; Arga Sutrisna
; Depy Muhamad Pauzy
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
This study aims to determine simultaneously and partially leadership and work conflict on employee performance at RSUD dr. Soekardjo Tasikmalaya City. The method used in this research is quantitative with an employee survey approach with a sample of 75 respondents. The data collected were primary and secondary. Data analysis in this study used multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS software. The results of this study indicate that...
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Pengaruh Implementasi Relationship Marketing Terhadap Loyalitas Pelanggan : Survei Pada Pelanggan Perusahaan Da’o Screen Printing Kota Tasikmalaya
Yandie Ramadhany
; Depy Muhamad Pauzy
; Suci Putri Lestari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 1
, No 3
(2023)
The purpose of this study was to determine the description of Relationship Marketing and Customer Loyalty at Da'o Screen Printing company and to determine the effect of Relationship Marketing on Customer Loyalty at Da'o Screen Printing company. The research method used by researchers is to use descriptive analysis. This research uses a quantitative approach. The type of research used in this research is causal. In this study, the authors conducted direct research on all Da'o Screen Printing cust...
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Pengaruh Desain Produk Dan Desain Proses Terhadap Kualitas Produk
Ilham Fadhilah Firdaus
; Rita Tri Yusnita
; Depy Muhamad Pauzy
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 1
, No 3
(2023)
This study aims to determine and analyze the effect of Product Design and Process Design on Product Quality at PT. Wijaya Agape Tasikmalaya. The research method used is survey, while the type of data used is primary and secondary data. The population in this study are all employees at PT. Wijaya Agape Tasikmalaya numbered 60 people. By taking total/census sampling, the data analysis technique uses path analysis using SPSS software. The results of the study show that good product design has a sig...
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Pengaruh Gaya Hidup Dan Ekuitas Merek Terhadap Keputusan Pembelian Sepatu Merek Nike: Survei Pada Mahasiswa Universitas Perjuangan Tasikmalaya
Nadia Nur Qalby
; Ari Arisman
; Depy Muhamad Pauzy
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 3
(2023)
This study aims to determine the simultaneous and partial effect of Lifestyle and Brand Equity on the Purchase Decision of Nike Brand Shoes (Survey on Students of the University of Perjuangan, Tasikmalaya). The research method used in this research is to use a descriptive quantitative research method with a survey approach. Respondents in this study were 101 students of the University of Perjuangan Tasikmalaya. The type of data used in this study is primary data obtained through questionnaires....
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