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Pengaruh Brand trust dan Brand image terhadap Keputusan Pembelian pada Konsumen Produk Somethinc di Kota Tasikmalaya
Siti Nurlela
; Suci Putri Lestari
; Evilia Sri Yuniar
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 6
(2025)
This study aimed to analyze the influence of brand trust and brand image on the purchase decisions of Somethinc products in Tasikmalaya City. The research employed a survey method with a quantitative approach and involved 100 respondents who had used Somethinc products. Path analysis was used to examine the simultaneous and partial effects of brand trust and brand image on purchase decisions, as well as the role of brand trust as a mediator. The results indicated that brand trust and brand image...
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Pengaruh Lokasi dan Kualitas Produk Terhadap Keputusan Pembelian (Survei Pada Konsumen Toko Santi Collection Cikatomas Tasikmalaya)
Sendi Muhamad Rizki
; Suci Putri Lestari
; Arif Arif
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This study aims to determine the simultaneous and partial influence of location and purchase quality on clothing purchasing decisions at the Sati Collection Store. The method used in this study is a survey method with a quantitative approach. The population studied was 100 respondents. The data collected were primary and secondary data. Data analysis in this study used multiple linear regression analysis using SPSS version 26. The results showed that location and product quality simultaneously h...
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Pengaruh Segmenting, Targeting, dan Positioning terhadap Minat Pembelian di Konter Perdana Cell : (Survei pada Konsumen Konter Perdana Cell)
Endah Khoerun Nissa
; Arga Sutrisna
; Suci Putri Lestari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study...
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Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada
Risnaldi Nur Aulia Hikmah
; H. Ari Arisman
; Suci Putri Lestari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
This research aims to find out: (1) Online Customer Reviews, Trust, and Purchasing Decisions at the Lazada Marketplace in the city of Tasikmalaya. (2) The relationship between Online Customer Reviews through Trust. (3) The influence of partial online customer reviews and trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. (4) Simultaneous influence of Online Customer Review and Trust on purchasing decisions for Erigo products at the Lazada Marketplace...
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Pengaruh Disiplin Kerja Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Dinas Perhubungan Kabupaten Tasikmalaya
Fannysa Armalia Triyana
; Suci Putri Lestari
; Arga Sutrisna
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 3
(2024)
This research aims to determine and analyze the influence of work discipline and communication at the Tasikmalaya Regency Transportation Service Office and its influence on job satisfaction, both simultaneously and partially. This research model uses a survey method. The data collection technique was carried out by distributing questionnaires to 83 permanent employees of the Tasikmalaya Regency Transportation Service Office staff. The data analysis technique uses Multiple Linear Regression Analy...
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Pengaruh E-Service Quality Dan E-Trust Terhadap Kepuasan Konsumen Maxim Di Kota Tasikmalaya
Silvi Nurul Fauziah
; Ari Arisman
; Suci Putri Lestari
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 4
(2023)
Technological developments have penetrated in all fields, not only in one area but also in all sectors of human life, including transportation. The internet is needed nowadays, including in the daily activities of the community. The purpose of this study was to determine the effect of e-service quality and e-trust on Maxim consumer satisfaction in Tasikmalaya City. This type of research is quantitative research, with a sampling technique that is non-probabilty sampling and accidental sampling, w...
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Analisis Pemanfaatan Program Linear Untuk Alokasi Bahan Baku Dalam Rangka Memaksimalisasi Keuntungan: Studi Kasus Pada Perusahaan Asep Embordir Di Mangkubumi Tasikmalaya
Ayu Khoerun Nisa
; Suci Putri Lestari
; Barin Barlian
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 4
(2023)
The purpose of this study was to find out and analyze the calculation of the use of raw materials in Asep Embordir, the advantages of Asep Embordir before using the Linear Program and the advantages of Asep Embordir after using the Linear Program to increase maximum profit. The method used in this research is a survey method. With a descriptive analysis approach. The data used are data from interviews and direct observations during April 2022 regarding raw materials for making apparel, labor wag...
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Pengaruh Lingkungan Kerja Dan Kompensasi Terhadap Turn Over Intentions Karyawan PT. Primajasa Perdanaraya Utama Tasikmalaya (Survei Pada Karyawan PT. Primajasa)
Moch Faisal Akbar
; Rita Tri Yusnita
; Suci Putri Lestari
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 4
(2023)
This study aims to determine the simultaneous and partial effect of the Work Environment and Compensation on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. The research method used in this study is to use a quantitative research method with a survey approach. The population in this study are employees of PT. Primajasa Perdanaraya Utama Tasikmalaya with 70 employees. The types of data used in this research are primary data and secondary data. The data testing technique used in...
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Pengaruh Disiplin Kerja Dan Kompensasi Terhadap Produktivitas Kerja Karyawan Bagian Produksi Di Ssc Quality Tasikmalaya
Sobur Sobirin
; Arga Sutrisna
; Suci Putri Lestari
Jurnal Manajemen Riset Inovasi
Vol 1
, No 4
(2023)
: This study aims to examine the effect of work discipline and compensation both simultaneously and partially on the work productivity of Production Section employees at SSC Quality Tasikmalaya. The population in this study is 45 respondents who are employees of the Production Department at SSC Quality Tasikmalaya. The data collection methods used are interviews and questionnaires. Data analysis techniques in this study using multiple linear regression analysis, correlation coefficient and coeff...
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Pengaruh Implementasi Relationship Marketing Terhadap Loyalitas Pelanggan : Survei Pada Pelanggan Perusahaan Da’o Screen Printing Kota Tasikmalaya
Yandie Ramadhany
; Depy Muhamad Pauzy
; Suci Putri Lestari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 1
, No 3
(2023)
The purpose of this study was to determine the description of Relationship Marketing and Customer Loyalty at Da'o Screen Printing company and to determine the effect of Relationship Marketing on Customer Loyalty at Da'o Screen Printing company. The research method used by researchers is to use descriptive analysis. This research uses a quantitative approach. The type of research used in this research is causal. In this study, the authors conducted direct research on all Da'o Screen Printing cust...
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