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Pengaruh Brand trust dan Brand image terhadap Keputusan Pembelian pada Konsumen Produk Somethinc di Kota Tasikmalaya
Siti Nurlela
; Suci Putri Lestari
; Evilia Sri Yuniar
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 6
(2025)
This study aimed to analyze the influence of brand trust and brand image on the purchase decisions of Somethinc products in Tasikmalaya City. The research employed a survey method with a quantitative approach and involved 100 respondents who had used Somethinc products. Path analysis was used to examine the simultaneous and partial effects of brand trust and brand image on purchase decisions, as well as the role of brand trust as a mediator. The results indicated that brand trust and brand image...
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Pengaruh Lokasi dan Kualitas Produk Terhadap Keputusan Pembelian (Survei Pada Konsumen Toko Santi Collection Cikatomas Tasikmalaya)
Sendi Muhamad Rizki
; Suci Putri Lestari
; Arif Arif
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This study aims to determine the simultaneous and partial influence of location and purchase quality on clothing purchasing decisions at the Sati Collection Store. The method used in this study is a survey method with a quantitative approach. The population studied was 100 respondents. The data collected were primary and secondary data. Data analysis in this study used multiple linear regression analysis using SPSS version 26. The results showed that location and product quality simultaneously h...
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Pengaruh Segmenting, Targeting, dan Positioning terhadap Minat Pembelian di Konter Perdana Cell : (Survei pada Konsumen Konter Perdana Cell)
Endah Khoerun Nissa
; Arga Sutrisna
; Suci Putri Lestari
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 4
(2024)
This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study...
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Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada
Risnaldi Nur Aulia Hikmah
; H. Ari Arisman
; Suci Putri Lestari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 3
, No 3
(2024)
This research aims to find out: (1) Online Customer Reviews, Trust, and Purchasing Decisions at the Lazada Marketplace in the city of Tasikmalaya. (2) The relationship between Online Customer Reviews through Trust. (3) The influence of partial online customer reviews and trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. (4) Simultaneous influence of Online Customer Review and Trust on purchasing decisions for Erigo products at the Lazada Marketplace...
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Pengaruh Disiplin Kerja Dan Komunikasi Terhadap Kepuasan Kerja Pegawai Dinas Perhubungan Kabupaten Tasikmalaya
Fannysa Armalia Triyana
; Suci Putri Lestari
; Arga Sutrisna
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 3
(2024)
This research aims to determine and analyze the influence of work discipline and communication at the Tasikmalaya Regency Transportation Service Office and its influence on job satisfaction, both simultaneously and partially. This research model uses a survey method. The data collection technique was carried out by distributing questionnaires to 83 permanent employees of the Tasikmalaya Regency Transportation Service Office staff. The data analysis technique uses Multiple Linear Regression Analy...
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Pengaruh Disiplin Kerja dan Pengalaman Kerja terhadap Kinerja Karyawan
Danil Prabowo
; Suci Putri Lestari
; Ari Arisman
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 2
(2024)
This research was conducted with the aim of determining the influence of work discipline and work experience on the performance of SPBE PT employees. Mitra Buana Energi Raya. The method used in this research is a survey method using data obtained directly through questionnaires distributed to 45 respondents who are employees of SPBE PT. Mitra Buana Energi Raya. The technique used in this research is multiple regression analysis. Based on research results, it is known that work discipline and wor...
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Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Home Industry Tahu Bulat Jempol Ciamis
Tian Septiana
; Suci Putri Lestari
; Dudu Risana
Jurnal Manajemen Kreatif dan Inovasi
Vol 2
, No 2
(2024)
This research aims to determine the simultaneous and partial influence of Work Discipline and Work Environment on the Performance of Employees of the Ciamis Tahu Bulat Jempol Home Industry Company. The research method used is a quantitative method with a survey approach. The sampling technique used saturated samples with a sample size of 50 people. The data collection technique uses an offline questionnaire. The data used is primary blood. The analytical tool used in this research is Multiple Li...
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Pengaruh E-Service Quality Dan E-Trust Terhadap Kepuasan Konsumen Maxim Di Kota Tasikmalaya
Silvi Nurul Fauziah
; Ari Arisman
; Suci Putri Lestari
Jurnal Manajemen dan Ekonomi Bisnis
Vol 3
, No 4
(2023)
Technological developments have penetrated in all fields, not only in one area but also in all sectors of human life, including transportation. The internet is needed nowadays, including in the daily activities of the community. The purpose of this study was to determine the effect of e-service quality and e-trust on Maxim consumer satisfaction in Tasikmalaya City. This type of research is quantitative research, with a sampling technique that is non-probabilty sampling and accidental sampling, w...
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Analisis Pemanfaatan Program Linear Untuk Alokasi Bahan Baku Dalam Rangka Memaksimalisasi Keuntungan: Studi Kasus Pada Perusahaan Asep Embordir Di Mangkubumi Tasikmalaya
Ayu Khoerun Nisa
; Suci Putri Lestari
; Barin Barlian
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 4
(2023)
The purpose of this study was to find out and analyze the calculation of the use of raw materials in Asep Embordir, the advantages of Asep Embordir before using the Linear Program and the advantages of Asep Embordir after using the Linear Program to increase maximum profit. The method used in this research is a survey method. With a descriptive analysis approach. The data used are data from interviews and direct observations during April 2022 regarding raw materials for making apparel, labor wag...
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Pengaruh Lingkungan Kerja Dan Kompensasi Terhadap Turn Over Intentions Karyawan PT. Primajasa Perdanaraya Utama Tasikmalaya (Survei Pada Karyawan PT. Primajasa)
Moch Faisal Akbar
; Rita Tri Yusnita
; Suci Putri Lestari
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 1
, No 4
(2023)
This study aims to determine the simultaneous and partial effect of the Work Environment and Compensation on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. The research method used in this study is to use a quantitative research method with a survey approach. The population in this study are employees of PT. Primajasa Perdanaraya Utama Tasikmalaya with 70 employees. The types of data used in this research are primary data and secondary data. The data testing technique used in...
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