Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District

Iman Arief Setiawan ; Rudianto Rudianto ; Alfred Inkiriwang ; Marisi Pakpahan
International Journal of Management 📅 2024 Vol 2, No 1 🔗 DOI: 10.61132/digitalinnovation.v2i1.141
Abstract
This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.
Keywords
Digital Marketing; Marketing; Technology
How to Cite

Iman Arief Setiawan, et al. (2024). Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District. International Journal of Management, 2(1). https://doi.org/10.61132/digitalinnovation.v2i1.141

Iman Arief Setiawan; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan, "Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District," International Journal of Management, vol. 2, no. 1, 2024.

Iman Arief Setiawan; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan. "Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District." International Journal of Management, vol. 2, no. 1, 2024.

Iman Arief Setiawan; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan. "Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District." International Journal of Management 2, no. 1 (2024).

Iman Arief Setiawan, et al. (2024) 'Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District', International Journal of Management, 2(1). doi: 10.61132/digitalinnovation.v2i1.141.

Iman Arief Setiawan; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan. Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District. International Journal of Management. 2024;2(1).

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