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Menampilkan 1–10 dari 13 artikel
Pengaruh Digital Marketing dan Customer Relationship Management Digital dalam Meningkatkan Pemasaran Produk Telur di X Kabupaten Pacitan
Rizal Rifai
; Agus Suyatno
; R. Taufik Nur Muftiyanto
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 3
(2025)
This study is driven by the importance of adopting digital-based marketing strategies in the agribusiness sector, particularly in rural areas such as Pacitan Regency. Y, as a local egg farming enterprise, seeks to enhance its marketing effectiveness through the implementation of Digital Marketing and digital customer relationship management (CRM). The objective of this study is to examine the influence of these two strategies on egg product marketing. This research employed a quantitative corr...
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Analisis Dampak Kompensasi Digital, Jobdesk terhadap Loyalitas Kerja di AK-Tekstil Solo
Adam Munirul Haq
; Agus Suyatno
; Primadia Putri Harmastuti
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
The development of information technology has driven significant transformations in human resource (HR) management, including in the aspects of compensation and job description adjustments. Digitalization in HR management not only simplifies administrative processes but also has the potential to increase employee satisfaction and loyalty through transparency, speed, and ease of access to information. This study aims to analyze the effect of digital compensation and job description adaptation on...
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The Influence Of Work Discipline, Work-Life Balance, Employee Engagement On Employee Performance at PT Globalindo Intimates Klaten
Vanya Divka Putri Maharani
; Agus Suyatno
; Khabib Alia Akhmad
International Journal of Management and Strategic Business Leadership
Vol 2
, No 3
(2025)
This study aims to analyze the impact of work discipline, work-life balance, and employee engagement on employee performance at PT Globalindo Intimates Klaten. The population for this research consisted of approximately 3,000 employees, with a sample of 97 respondents selected using purposive sampling. This sampling method was employed to target employees who met specific criteria relevant to the research objectives. The data for the study were collected through a questionnaire that utilized a L...
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Pengaruh Gaya Hidup Terhadap Peningkatan Gaya Konsumtif di Kalangan Generasi Z Kota Solo
Dea Ananda
; R.Taufiq Nur Muftiyanto
; Agus Suyatno
Jurnal Strategi Bisnis Teknologi
Vol 2
, No 1
(2025)
A wasteful lifestyle makes it difficult for a person to limit excessive or unnecessary spending, this lifestyle leads to excessive spending. According to the Surakarta Book, Solo City has a population in 2023 of around 526,870 people, while Generation Z, which is the focus of this research, has an age range of 15-24, totaling 81,524 people consisting of 41,584 men and 40,040 women. This research uses quantitative data with the number of samples in this study is 100. All data and information for...
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The Effect of Open Innovation on Sustainable Innovation Performance with Knowledge Sharing as an Intervening Variable: Case study Batik MSMEs Surakarta
Agus Suyatno
; Saryadi Saryadi
; Azzahra Salsa Nabila
; Anis Wiji Lestari
International Journal of Management Science and Entrepreneurship
Vol 1
, No 4
(2024)
MSMEs are the business entities that contribute the most to employment in Indonesia. During the 1997 crisis, MSMEs were able to survive and become models in the case of economic crises. However, during the Covid-19 Pandemic, MSMEs are allegedly the most affected. The Indonesian government uses MSMEs to revive economic conditions that have been slumped during the Covid-19 Pandemic. In the midst of the boom, MSMEs in Indonesia, especially the invasion of imported products, need to find solutions i...
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Analisis Kualitas Pelayanan, Kecerdasan Intelektual dan Fasilitas Terhadap Kepuasan Anggota pada KSPPS BMT Sejahtera Mandiri Tirtomoyo
Ismi Munfarida
; Agus Suyatno
; Esti Dwi Rahmawati
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 3
(2024)
This research discusses the influence of service quality, and facilities on member satisfaction. The type of research used is quantitative research with data collection techniques using questionnaires. The population in this research is the members of KSPPS BMT Sejahtera Mandiri who are still actively making savings, totaling 77 respondents. The results of this research show that: 1) the service quality variable (X1) has a positive and significant effect on member satisfaction (Y). 2) the facili...
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Analisis Niat Beli Produk Herborist terhadap Influencer Marketing dan Ulasan Konsumen Online
Rita Haju Kaesti
; Agus Suyatno
; Esti Dwi Rahmawati
Jurnal Kewirausahaan Cerdas dan Digital
Vol 1
, No 4
(2024)
This research aims to analyze the influence of influencer marketing on purchase intentions through online consumer reviews. The population in this study were users of herbalist products. The number of samples used in this research was 100 respondents. The variables used in this research are influencer marketing, purchase intention and online consumer reviews. The data used in this research are primary data and secondary data. The data collection method used was a questionnaire. The data processi...
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Pengaruh Penggunaan Media Sosial, Gaya Hidup, dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa di Kota Surakarta
Dewi Wulandari
; R. Taufiq Nur Muftiyanto
; Agus Suyatno
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 2
, No 3
(2024)
The consumer behavior of university students is an intriguing phenomenon to explore given the dominant influence of social media and evolving lifestyles among students. This study aims to investigate the relationship between social media usage, lifestyle, and financial literacy on the consumer behavior of students in Surakarta City. The research employed a quantitative approach, collecting data from 97 active student respondents using social media from several universities in Surakarta City. A s...
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Pengaruh Kecerdasan Sepiritual dan Budaya Organisasi terhadap Kinerja Karyawan dengan Motivasi Kerja Sebagai Variabel Pemediasi di UD. Zaghal Pacitan
Sutri Aditya Yoga Kumbara
; Agus Suyatno
; Indra Hastuti
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 3
(2024)
The purpose of this research is to determine whether Spiritual Intelligence can affect Employee Performance, Organizational Culture can affect Employee Performance, and Motivation can be a mediating variable between Organizational culture and Spiritual Intelligence on Employee Performance. This study uses a quantitative approach with data collection through questionnaires. With respondents as many as 50 employees at Ud. Zaghal Pacitan, East Java with 2 types of Permanent and Daily job groups. Th...
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Pengaruh Harga terhadap Keputusan Pembelian pada Ravis Catering di Surakarta
Berta Berlianda
; R. Taufiq Nur Muftiyanto
; Agus Suyatno
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 4
(2024)
New businesses face their own challenges due to developments in the current business world. Business is currently experiencing a lot of progress due to the emergence of various companies in various fields, both industry and services. The research carried out by the author is a type of quantitative research. 285 Ravis customers were involved in this research. The purposive nonprobability method was used to find samples in this research. Data is provided directly to data collectors by data sources...
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