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International Digital Transformation of Smart MSMEs for Sustainable Business Development
Indra Hastuti
; Maimunah Abdul Aziz
International Journal of Management and Digital Sciences
Vol 3
, No 1
(2026)
Micro, Small, and Medium Enterprises (MSMEs) in Indonesia and Malaysia constitute the core drivers of employment and economic growth, yet many remain constrained by limited competitiveness in international markets due to uneven digital adoption. This study addresses the problem of how international digital transformation can be effectively leveraged to enhance the performance and sustainability of Smart MSMEs, with the objective of identifying key digital strategies that support sustainable busi...
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Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di Red Chilies Hotel Solo
Hesti Widyastuti
; R. Taufiq Nur Muftiyanto
; Indra Hastuti
Jurnal Pemimpin Bisnis Inovatif
Vol 2
, No 1
(2025)
This research aims to analyze the influence of Service Quality and Price on Customer Loyalty at Red Chilies Hotel Solo. The method used in this research is quantitative with data collected through questionnaires to hotel customers and processed using SPSS 26. The total number of respondents was 99 people. The data analysis techniques applied include validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination, and F and T tests...
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Analisis Pengaruh Celebrity Endorsement dan Price Perception terhadap Purchase Intention: Studi Kasus Pengguna Somethinc
Febryana Nawantoro
; Indra Hastuti
; Taufiq Nur Muftiyanto
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 5
(2024)
The purpose of this research is to determine the influence of celebrity endorsement on Purchase Intention partially, to determine the influence of Price Perception on purchasing decisions, and to determine the influence of product quality and price determination on Purchase Intention, a case study of somethinc skincare users in Surakarta City simultaneously. The sample was 100 respondents using a sampling technique using random sampling. This research uses quantitative methods with SPSS 25 64 bi...
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Voucher Diskon, Online Customer Review Berpengaruh terhadap Minat Beli Ulang: (GoFood di Surakarta)
Eka Darma Ningtyas
; Indra Hastuti
; Khabib Alia Akhmad
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 5
(2024)
The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit dat...
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Pengaruh Suasana Kerja dan Konflik Interpersonal terhadap Kinerja Karyawan di Dinas Kependudukan dan Pencatatan Sipil Surakarta
Muhammad Zulfikar R
; Indra Hastuti
; Esti Dwi Rahmawati
Populer: Jurnal Penelitian Mahasiswa
Vol 3
, No 3
(2024)
This study aims to analyze the effect of work atmosphere and interpersonal conflict on employee performance at the Surakarta City Population and Civil Registration Office (Dukcapil). The research population includes all employees of Dukcapil Surakarta, totaling 74 people. The variables studied include work atmosphere, interpersonal conflict, and employee performance. Data collection was conducted through a combination of primary and secondary data. Primary data collection methods used interviews...
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Analisis Pengaruh Kreativitas, Motivasi, dan Lingkungan Keluarga pada Minat Wirausaha Karang Taruna Dukuh Bancakan Sukoharjo
Hanifah Dian Hastuti
; Indra Hastuti
; Khabib Alia Akhmad
Jurnal Kewirausahaan Cerdas dan Digital
Vol 1
, No 4
(2024)
This research aims to examine the influence of creativity, motivation and family environment on the entrepreneurial interest of Karang Taruna members in Dukuh Bancakan, Wonorejo, Polokarto, Sukoharjo. Using a saturated sampling technique, this research involved 79 members as respondents. Data was collected through a questionnaire which included the variables creativity, motivation, family environment and entrepreneurial interest, and analyzed using multiple linear regression. The findings show t...
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Pengaruh Kecerdasan Sepiritual dan Budaya Organisasi terhadap Kinerja Karyawan dengan Motivasi Kerja Sebagai Variabel Pemediasi di UD. Zaghal Pacitan
Sutri Aditya Yoga Kumbara
; Agus Suyatno
; Indra Hastuti
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 3
(2024)
The purpose of this research is to determine whether Spiritual Intelligence can affect Employee Performance, Organizational Culture can affect Employee Performance, and Motivation can be a mediating variable between Organizational culture and Spiritual Intelligence on Employee Performance. This study uses a quantitative approach with data collection through questionnaires. With respondents as many as 50 employees at Ud. Zaghal Pacitan, East Java with 2 types of Permanent and Daily job groups. Th...
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Pengaruh Harga Terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening di Sate Kambing Muda Mas HJT Surakarta
Annasya Al Sadhilla
; Esti Dwi Rahmawati
; Indra Hastuti
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 3
(2024)
This study aims to analyze the mediation of purchase interest on the influence of price and on purchasing decisions at Sate Kambing Muda Mas HJT Surakarta. This study uses a primary data collection method, namely by distributing questionnaires where the population in this study were customers of Sate Kambing Muda Mas HJT. Sampling in this study used the accidental sampling technique or happened to meet respondents with a sample of 100. The analysis technique used was Structural Equation Modeling...
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Loyalitas Pelanggan Skintific Solo Raya: Pengaruh Brand Image, Promosi dan Kepuasan Pelanggan
Fani Anisa Rahmawati
; Esti Dwi Rahmawati
; Indra Hastuti
Jurnal Pemimpin Bisnis Inovatif
Vol 1
, No 4
(2024)
This research aims to analyze the mediating role of customer satisfaction on the influence of brand image and promotion on customer loyalty among users of skintific skincare products in Solo Raya. The population in this study were all users of skintific skincare products in Solo Raya who had used skintific products for at least the last 6 months and the total sample in this study was 96 respondents. The variables used in this research are brand image, promotion, customer satisfaction, and custom...
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Pengaruh Personal Selling, Respon Nasabah dan Minat Nasabah Terhadap Keputusan Nasabah dalam Mengaktifkan Aplikasi BRImo Mobile Banking
Saryadi Saryadi
; Indra Hastuti
; Liss Dyah Dewi Arini
Jurnal Manajemen Bisnis Era Digital
Vol 1
, No 3
(2024)
This study aims to determine the influence of personal selling, customer response, and customer interest on customer decisions in activating the BRImo application. Research is a type of quantitative research. A sample of 100 respondents using GForm from a total population of 3100. by accidental random sampling. The method uses multiple linear regression with statistical tests and classical assumptions. Classic assumptions are not a problem. The results showed that customer responses and cu...
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