Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba
(Reza Hafiza Rahim, Hansen Rusliani, Refky Fielnanda)
DOI : 10.61132/nuansa.v3i1.1668
- Volume: 3,
Issue: 1,
Sitasi : 0 19-Mar-2025
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| Last.06-Aug-2025
Abstrak:
This thesis aims to determine the competition of the Tifany mini market business with other modern markets in Muara Bulian sub-district and to determine the marketing strategy of the Tifany Mini Market to survive the competition of the modern market in Muara Bulian sub-district. This study uses a qualitative approach with data collection methods by conducting observations, interviews, documentation and drawing conclusions. The results of the research conclusions obtained from interviews with informants revealed that, 1) the competition in the retail business in the city of Muara Bulian Jambi is indeed very tight, this is because more modern retailers have emerged such as Alfamart and Indomart, so that retailers from the area themselves must be ready to compete, 2) What makes the Tifany Mini Market survive in the midst of the booming modern retail business is in the success of the Tifany Mini Market, the first thing to do is to maintain product quality, in addition to the quality of service and trust in consumers for loyal customers are allowed to be in debt so that consumers remain loyal to the Tifany Mini Market. In addition, continuing to add appropriate and more adequate facilities so that customers feel safe and comfortable when they are in the store and supported by a strategic location makes the Tiffany Mini Market able to successfully survive and compete amidst the booming retail business.
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2025 |
Pengaruh Kemudahan, Manfaat dan Keamanan terhadap Minat Menggunakan E-Wallet pada Masyarakat Parit Boom Kecamatan Nipah Panjang
(Hansen Rusliani, Rendi Apriyadi)
DOI : 10.61132/santri.v3i1.1270
- Volume: 3,
Issue: 1,
Sitasi : 0 05-Mar-2025
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This study aims to determine the effect of convenience, benefits and security on the interest in using e-wallets in the Parit Boom community, Nipah Panjang District. The method used in this study is a quantitative method, and the data analysis method used is multiple regression, t-test and f-test. The sample in this study was 67 samples of the Parit Boom community, Nipah Panjang District, by distributing a Likert scale questionnaire. The test results obtained from the t-test show that the convenience variable (X1) has a significant effect on the interest in using e-wallets (Y). This is evidenced by the calculated T value> Ttable, which is 3,287> 2.75 and a significant value of 002 <0.05 so that it can be concluded that Ho is rejected a.nd Ha. is a.ccepted, while the benefit va.ria.ble (X2) ha.s a. significa.nt effect on the interest in using e-wa.llets (Y). This is evidenced by the ca.lcula.ted T va.lue > Tta.ble, which is 3.54 > 2.75 a.nd a. significa.nt va.lue of 002 < 0.05, so Ho is rejected a.nd Ha. is a.ccepted, so the benefit va.ria.ble (X2) ha.s a.n effect on the interest in using e-wa.llet (Y). While the va.ria.ble (X3) does not ha.ve a. significa.nt effect on the interest in using e-wa.llet (Y). This is evidenced by the ca.lcula.ted T va.lue < Tta.ble, which is 0.220 < 2.75 a.nd a. significa.nt va.lue of 826 > 0.05, so it ca.n be concluded tha.t Ho is a.ccepted a.nd Ha. is rejected, so the security va.ria.ble (X2) ha.s a. significa.nt effect on the interest in using e-wa.llet (Y). The test results obta.ined from the f test show tha.t the va.ria.bles of convenience, benefits a.nd security simulta.neously ha.ve a.n effect on the interest in using e-wa.llet. This is evidenced by the ca.lcula.ted f va.lue > fta.ble, which is 8.292 > 1.998 a.nd a. significa.nt va.lue of 0.01 < 0.05
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2025 |
Pengaruh Literasi Keuangan Teknologi Informasi, Dan Modal Minimal Terhadap Minat Investasi Saham Di Pasar Modal Syariah
(Hansen Rusliani, Beid Fitrianova Andriani, Heri Heri)
DOI : 10.51903/e-bisnis.v17i1.1853
- Volume: 17,
Issue: 1,
Sitasi : 0 01-Jul-2024
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| Last.23-Jul-2025
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Analyzing influence of financial literacy, information technology, and minimum capital on interest in investing in shares in the Islamic capital market. Financial literacy (X1) has a significant positive effect on investment interest (Y). Tcount value is 4.156 > Ttable 1.662 and the Sig value is 0.000 < 0.05. Information technology (X2) has a significant positive influence on Investment Interest (Y). Calculated T value of the information technology variable is 6.120 > 1.662 with a significance value of 0.000 < 0.05. Minimum capital (X3) has an insignificant positive influence on investment interest (Y). The T value of the minimum capital variable is 2.812 > 1.662 with a significance value of 0.06 > 0.05. Financial literacy, information technology and minimum capital together have a significant effect on investment interest. Significance values ??(X1), (X2) and (X3) simultaneously influence (Y) by 0.000 < 0.005 and value of Fcount > Ftable (79.354 > 2.700).
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2024 |
Perspektif Ekonomi Islam Dalam Praktik Sewa Menyewa Sawah di Desa Kuala Keritang Kec. Keritang Kab. Indragiri Hilir Riau
(Siti Muhana, Hansen Rusliani)
DOI : 10.61132/santri.v2i2.457
- Volume: 2,
Issue: 2,
Sitasi : 0 17-Mar-2024
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| Last.07-Aug-2025
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Leasing is one of the muamalah practices carried out by humans in everyday life. In Islam itself, it is highly recommended for humans to help each other, cooperate, because in reality humans cannot live well without the help of other humans. Rentals are also carried out by the people of Kuala Keritang village to fulfill their living needs. This type of research is a research method using qualitative research which is based on the research process by producing descriptive data in the form of writing and expressions obtained directly in the field. Data collection techniques use observation, interviews and documentation methods. To obtain valid data, researchers used primary data sources and secondary data. The results of this research are that the god-rental agreement in Kuala Keritang Village was carried out verbally, there was no written or other evidence that it was made directly between the rice field owner and the rice field tenant. The rental agreement is carried out when the rice field owner and tenant know each other and there are still family ties. Leasing is done because the tenants do not have land to manage and the rice field owners are no longer able to work on their own fields.
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2024 |
Analisis Pertumbuhan Ekonomi Sektor Basis Dan Non-Basis Di Kabupaten Tanjung Jabung Barat Tahun 2018-2021
(Eni Febriyanti, Hansen Rusliani, Ahmad Syukron Prasaja)
DOI : 10.55606/jsr.v1i5.1586
- Volume: 1,
Issue: 5,
Sitasi : 0 09-Aug-2023
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| Last.13-Aug-2025
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Pertumbuhan ekonomi merupakan kondisi alamiah yang menunjukkan keberhasilan suatu daerah dalam melaksanakan pembangunan ekonomi daerah. Perkembangan sektor ekonomi daerah tidak terlepas dari basis sektor-sektor yang mempengaruhi sektor ekonomi daerah. Keberhasilan suatu daerah dalam mendukung kesejahteraan masyarakatnya dapat diukur dari meningkatnya pertumbuhan sektor ekonomi daerah. Pertumbuhan ekonomi yang dilakukan di suatu daerah dan prosesnya akan saling berkaitan yang selanjutnya akan berlangsung terus menerus setiap tahunnya, yang merupakan syarat terpenting bagi keberlangsungan pembangunan ekonomi daerah. Jenis penelitian yang digunakan peneliti dalam penelitian ini adalah jenis penelitian kuantitatif yang menitikberatkan pada pengujian data dimana pembahasan dalam penelitian ini bergantung pada hasil yang akan diperoleh dari estimasi data yang digunakan peneliti. objek penelitian adalah perekonomian di Kabupaten Tanjung Jabung Barat. Penelitian ini menggunakan data sekunder dan juga time series. data diperoleh dari Badan Pusat Statistik (BPS) dengan cara dokumentasi dan observasi. Adapun dari hasil penelitian tidak terdapat sektor basis dalam penggunaan pendekatan Location Quotient, dalam perhitungan menghasilkan tiga sektor potensial yaitu sektor Pertambangan dan Penggalian, sektor Industri Pengolahan dan sektor Jasa Perusahaan.
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2023 |
PENGARUH KONSUMSI DAN HARGA DAGING SAPI TERHADAP PENDAPATAN RUMAH POTONG HEWAN SIMPANG RIMBO KELURAHAN KENALI BESAR KECAMATAN ALAM BARAJO
(Endang Riska Rahmadani, Hansen Rusliani, Achyat Budiyanto)
DOI : 10.55606/jurima.v3i2.2178
- Volume: 3,
Issue: 2,
Sitasi : 0 27-Jul-2023
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This study aims to determine the effect of beef consumption and beef prices on the income of the Simpang Rimbo slaughterhouse. This research is a quantitative type. The samples used were 36 types of secondary data. Based on the results of the study, there was one variable that did not significantly influence the income of the Simpang Rimbo slaughterhouse, namely the price of beef, while the other variable, namely beef consumption, had a positive and significant effect on the income of the Simpang Rimbo slaughterhouse. Simultaneously there is a significant influence between beef consumption and beef price. The Adjusted R Square (R2) value is 0.411 or 41.1%, which means that the influence of the independent variable on the dependent variable has an effect of 41.1% and the remaining 58.9% is influenced by other variables outside this study
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2023 |
ANALISIS STRATEGI INOVASI BERKELANJUTAN PADA UMKM DI KOTA JAMBI
(Hansen Rusliani, Kurniyati, Widia)
DOI : 10.51903/jimeb.v2i2.700
- Volume: 2,
Issue: 2,
Sitasi : 0 27-May-2023
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Sustainable innovation is a process in which aspects of sustainable development (environmental, social, economic) are integrated into enterprise systems as ideas are developed through research, development and commercialization. This applies to products, services and technologies as well as new business and organizational models.With UMKM actors creating a new innovation from UMKM products, every 2 UMKM actors that researchers take in Danau Teluk District and Serving District, Jambi City can create opportunities to create new innovations in UMKM products themselves. This study aims to find out how sustainable innovation strategies work for UMKM in Jambi City. The number of informants in this study were 2 people to find out sustainable innovation strategies both in terms of innovation and the constraints faced. The type of this research is descriptive qualitative with primary and secondary data types. Data collection techniques in this study were observation, interviews and documentation techniques, while for data analysis the researchers used data reduction analysis, data presentation and verification. The results of this study explain that sustainable innovation strategies for UMKM in Jambi City can be seen from several aspects, namely the lack of innovation by UMKM actors in Jambi City in making innovations in taste, packaging, and technology used in marketing products due to limited capital and human resources. as well as a lack of skills in creating a new idea in making products so that the resulting product is underdeveloped, therefore UMKM actors need to take part in events held by the government to motivate UMKM actors to make new innovations in products, there needs to be continuous innovation so that can create a new innovation so that the business being run can be known to the wider community and increase business income.
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2023 |
Pengaruh Relokasi dan Lama Usaha Terhadap Tingkat Pendapatan Pedagang Pasar Angso Duo Kota Jambi
(M.Firmansyah, Habriyanto Habriyanto, Ahmad Syukron Prasaja, Arsa Arsa, Hansen Rusliani, Ambok Pangiuk, Agustina Mutia)
DOI : 10.55606/jurimea.v3i1.230
- Volume: 3,
Issue: 1,
Sitasi : 0 30-Jan-2023
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| Last.19-Aug-2025
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the effect of relocation and length of business on the income level of market traders Angso Duo Jambi City quantitative multiple linear regression analysis. A sample of 87 traders. The results of the relocation research have a positive effect, a significance value of 0.000 < 0.005 is obtained and the tcount (3.866) > ttable (1.667). The length of business partially has no effect and is not significant on the income of the Angso Duo Market traders, Jambi City, obtained a significance value of 0.324 > 0.05, the value of tcount (0.993) < smaller than ttable (1.667). The overall results of the study indicate that the significance value is 0.000 <0.05 and the Fcount (8.541) > Ftable (3.105). It can be concluded that there is a significant effect between relocation and length of business simultaneously on the income of the Angso Duo Market traders in Jambi City. Based on the results of the F test, it can be seen that the significance value for the effect of relocation (X1) and length of business (X2) simultaneously on the income of traders (Y) is 0.000 < 0.005 and the value of Fcount > Ftable (8.541 > 3.105). that H0 is rejected, it means that there is a significant effect between relocation and the length of simultaneous business together on the income of the Jambi Angso Duo Market traders. The Adjusted R Square (R2) value of income is influenced by relocation and length of business by 16.9% and the remaining 85.1%.
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2023 |
PERAN MASYARAKAT EKONOMI SYARIAH DALAM MENINGKATKAN LITERASI KEUANGAN SYARIAH PROVINSI JAMBI
(Asna ningsih, Suhar, Hansen Rusliani)
DOI : 10.55606/jupumi.v1i3.701
- Volume: 1,
Issue: 2,
Sitasi : 0 25-Oct-2022
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Penelitian ini bertujuan untuk mengetahui kegiatan dan peran masyarakat ekonomi syariah serta bagaimana hambatan dan kendala yang dihadapi oleh masyarakat ekonomi syariah dalam meningkatkan literasi keuangan syariah. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif. Objek penelitian ini adalah BPH MES Provinsi Jambi. Adapun sumber data yamg digumakan yaitu data primer dan data sekunder. Data didapat langsung dari responden dengan melakukan metode analisis data yaitu observasi, wawancara, dan dokumentasi secara personal, kemudian data diolah menggunakan teknik pengolahan data. Hasil penelitian ini menunjukkan kegiatan yang dilakukan oleh MES yaitu kegiatan roadshow berupa muhadatsa, dan adanya peran MES dalam peningkatan pengetahuan masyarakat terhadap penggunaan lembaga keuangan syariah di Indonesia. Dan hambatan yang dialami masyarakat ekonomi syariah yaitu kurang optimalnya pengurus dalam melaksanakan program kerja dan visi misi yang telah ditetapkan.
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2022 |
EFEKTIVITAS TRANSAKSI PETERNAK HEWAN KURBAN DAN PT. PELABUHAN INDONESIA II CABANG JAMBI DI DESA TALANG DUKU (Tinjauan Akad dalam Perspektif Ekonomi Syariah)
(Nazilah, Suhar, Hansen Rusliani)
DOI : 10.55606/jupumi.v2i1.704
- Volume: 2,
Issue: 1,
Sitasi : 0 25-Oct-2022
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Penelitian ini merupakan penelitian lapangan (field research) yang dilakukan pada peternak sapi di Desa Talang Duku.Sumber data yang penulis gunakan adalah terdiri dari sumber data primer yaitu data yang diperoleh dari hasil wawancara, observasi dan dokumentasi.Dari kedua belah pihak yaitu pemilik peternakan dan PT. Pelabuhan Indonesia II Cabang Jambi sebagai pembeli dan sumber data sekunder yaitu data yang diperoleh melalui penelaahan buku-buku yang berkaitan dan menunjang penelitian ini.Setelah data terkumpul penulis melakukan analisa data dengan menggunakan metode kualitatif deskriptif.
Berdasarkan hasil penelitian menyatakan bahwa Jual beli antara peternak hewan kurban dan PT. Pelabuhan Indonesia II Cabang Jambi yaitu menggunakan sistem pesanan atau istiṣna’.Praktik Jual beli yang terjadi di Peternakan tersebut sudah sesuai dengan kajian teori yang ada dan sesuai dengan hukum Islam, yaitu ditinjau dari segi syarat dan rukun istiṣna’, dan juga ditinjau dari segi ketentuan barang yang dipesan oleh pembeli adalah barang yang jelas bentuk dan spesifikasinya.Sedangkan dari sistem pembayarannya juga sudah sesuai dengan hukum Islam, yaitu diperbolehkannya bagi pembeli untuk membayar uang muka dan pelunasannya ketika hewan sudah ada dan dikirim ke perusahaan yang telah disepakati bersama.Selain itu, praktik akad istiṣna’ di peternakan hewan kurban tidak ada unsur riba didalamnya yang dapat merubah hukum transaksi jual beli tersebut menjadi haram ketika melakukan pembayaran dengan sistem cicilan.
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2022 |