Tujuan dari penelitian ini untuk mengetahui penerapan manajemen sumber daya perusahaan dan manajemen rantai pasok di Grand Pet Shop. Dalam melakukan analisis terhadap bisnis mitra, peneliti menggunakan metode kualitatif berupa teknik wawancara secara langsung dengan owner Grand Pet Shop. Hasil yang ditemukan melalui analisa, Grand Pet Shop telah menerapkan proses supply chain meliputi perencanaan, proses, penyimpanan, pengiriman, dan retur barang kemudian mitra juga telah melibatkan 4 bidang fungsional yaitu marketing and sales, supply chain management (SCM), accounting and finance, dan human resources dalam menjalankan bisnisnya serta analisa penggunaan Enterprise Resource Planning (ERP) masih tidak disarankan untuk saat ini dikarenakan belum ditemukan kecocokan untuk digunakan Grand Pet Shop dikarenakan biaya yang cukup tinggi dan sistem Enterprise Resource Planning terlalu rumit untuk Grand Pet Shop yang masih UMKM, tetapi tidak menutup kemungkinan di masa yang akan datang.

The outbreak of Covid-19 in 2020 has brought downturn to the global economy and many companies went bankrupt during the epidemic. However, according to Unilever's financial report for the first half year, its sales fell only by 1.6% and its financial situation is still stable. The reason for it is not only for Unilever's action of taking Covid-19 as normalization, but also for its differentiation strategies, which make Unilever a competitive enterprise when the consumer products are in demand in Covid-19. Through the literature research method, this article uses the combination of SWOT (strengths, weaknesses, opportunities and threats) and PEST (political, economic, social and technological factors) models to explore the internal and external environments of Unilever in 2020, and concludes that under the multiple impacts of the external environment, Unilever still has great opportunities to make development relying on its own excellent internal conditions.