This study analyzes the digital marketing strategies between two leading digital banking applications in Indonesia, namely MyBCA from Bank Central Asia (BCA) and Wondr by BNI from Bank Negara Indonesia (BNI). The research focuses on comparing features, digital marketing strategies, as well as customer acquisition and retention of the two applications. Data was obtained through secondary sources and analyzed qualitatively and quantitatively. The results show that although both applications have excellent features, MyBCA emphasizes simplicity and ease of use for general users, while Wondr by BNI focuses more on the younger generation with innovative and deeper personalization features. The digital marketing strategies employed by the two banks also differ, with MyBCA relying more on social media and email marketing, while Wondr by BNI predominantly uses influencer marketing. The conclusion of this study is that both applications have their respective strengths in meeting the needs of their customers.

In this modern era, the need for people to conduct financial transactions remotely has become very common. Recognizing this phenomenon, banks in Indonesia, including BCA and Mandiri, have developed mobile banking applications to meet this need. To increase public awareness of these applications, the banks have implemented digital marketing strategies to maximize the potential of the digital market that can be reached. The research conducted found that BCA and Mandiri banks have been optimizing their digital marketing efforts, although some sectors of digital marketing can still be improved to broaden the reach of customers who are aware of these applications

Tulisan ini membahas tentang Homstay Batam, sebuah tempat penginapan yang berlokasi di Kota Batam, Kepulauan Riau. Penulis memilih Homstay Batam sebagai studi kasus karena bisnis penginapan sebagai perusahaan jasa memiliki alur rantai pasok sumber daya yang berbeda daripada perusahaan produk. Enterprise Resource Planning dan Supply Chain Management menjadi fokus utama dalam tulisan ini, dimana supply chain merupakan pengelolaan berbagai kegiatan untuk memperoleh bahan mentah yang ditransformasi menjadi sebuah produk dalam suatu proses dan dilanjutkan dengan pengiriman pada para konsumen melalui distribusi. Tahapan-tahapan dalam supply chain management meliputi perencanaan, proses, produksi, penyimpanan, pengiriman, dan pengembalian barang. Entrerprise Resource Planning dilaksanakan dengan bantuan media sosial. Disimbulkan bahwa Homstay Batam sudah melakukan pembagian dan pendistribusian perencanaan sumber daya yang tepat agar bisnis dapat berjalan dengan optimal dan menghasilkan laba yang maksimal.