MEMBANGUN KEPERCAYAAN BISNIS : ANALISIS PEMASARAN TIKTOK LIVE DALAM KERANGKA ETIKA BISNIS ISLAM
(Sahira Azzahra, Fauziah Tiara Anggraini, Mivtahul Janati Rahmi Fajri, Erma Nuril Fajriah, Agustiawan Agustiawan)
DOI : 10.69714/6w281w08
- Volume: 2,
Issue: 1,
Sitasi : 0 04-Feb-2025
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| Last.30-Jul-2025
Abstrak:
The development of digital technology has transformed business marketing strategies, one of which isthrough the live streaming feature on TikTok. TikTok Live provides business owners with the opportunity tointeract directly with consumers, build trust, and drive real-time sales. However, in practice, variouschallenges arise regarding the implementation of Islamic business ethics. This study aims to analyze thealignment of TikTok Live marketing strategies with the principles of Islamic business ethics, namely tauhid(unity), equilibrium (balance), free will, responsibility, and ihsan (benevolence). Using a qualitativedescriptive method and a sociological-juridical approach, this study finds that many marketing practices onTikTok Live do not fully comply with Islamic business ethics, particularly in terms of transparency, honesty,and consumer responsibility. Some business owners still use manipulative marketing techniques, such ascreating false urgency and making exaggerated claims, which can mislead consumers. Therefore, furtherefforts are needed to raise awareness of Islamic business ethics in digital marketing so that businesses canoperate not only profitably but also based on Islamic values and bring benefits to society.
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2025 |
Pengembangan Potensi Ekonomi Masyarakat Desa Mojojajar
(Dadang Purwo Ariwidodo, Rizki Nugianto, Moh. Ansori, Dines Olivia Margareta, Virlia Nanda Ristia, Achmad Rhodianto, Agit Bagus Dermawan, Mohammad Adifa Betha Nanda, Desinta Dwiki Nurfauziah, Kurnia Halimatus Solikhah, Roza Febrianti, Ineke Kusuma Indriani, Anggun Septiani Widorini, Devangga Dio Putra Arifin, Rizki Praham Sutarno, Nindy Pramudita, Suprayitno Suprayitno, Via Fitri Permatasari, Falaq Ikhzal Suganda, Retno Indah Pangestuti, Nova Kurnia Rahmadani, Naufal Anis Mubarok)
DOI : 10.58192/karunia.v4i1.3039
- Volume: 4,
Issue: 1,
Sitasi : 0 03-Feb-2025
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| Last.22-Jul-2025
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This study presents the results of a survey conducted to analyze the impact of packaging training on the home industry of Samiler crackers in Mojojajar Village. A questionnaire was distributed to 25 respondents, including both consumers and producers of Samiler crackers. The findings reveal that 100% of respondents have purchased Samiler crackers, with 50% indicating that packaging is very important in their purchasing decisions. Additionally, 83.3% of respondents are willing to pay more for better packaging, highlighting the awareness of the importance of packaging quality. While many respondents find the current packaging design attractive, there is a need for improved information provided on the packaging. Recommendations for further development include enhancing packaging design, increasing awareness of government support for SMEs, and providing ongoing training on packaging techniques. This initiative is expected to contribute to local economic development and improve the welfare of the Mojojajar community.
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2025 |
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2025 |
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2025 |
Pemertahanan Bahasa Jawa Serang pada Fenomena Campur Kode dalam Akun Instagram Influenser Mang Aplen sebagai Kearifan Lokal Masyarakat Kabupaten Serang
(Ulinnuha Ulinnuha, Mahpudoh Mahpudoh, Mulya Tiara Fauzi, Julina Julina, Siti Rani, Syamsul Hidayat)
DOI : 10.61132/pragmatik.v3i1.1500
- Volume: 3,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.06-Aug-2025
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The waning enthusiasm for preserving the nation's wealth, one of which is regional languages, has become a serious problem that has occurred in recent years. However, only a few Indonesian people are aware of it. Regional languages, especially Serang Javanese, are on the verge of extinction. According to the data obtained, there are three million speakers of Serang Javanese, while the majority of Jaseng (Serang Javanese) speakers are in Cilegon, Serang and a small number in Tangerang, Banten Province. Unfortunately, Banten Javanese language users are starting to be eroded by the progress of the times, people are more in favor of slang communication, South Jakarta language, and the influence of other foreign languages. If the number of speakers decreases from before, it is possible that in the next few years the Jaseng language will experience extinction, which will result in the loss of the local wisdom of the people of Serang district. The good news is that the role of social media, which does not always have a negative impact on society, is actually one of the savior media in preventing the extinction of regional languages. One of them was proven by the owner of an influencer Instagram account from Serang who planned to create content that speaks the Serang Javanese language even though it is part of the code-mixing phenomenon. This research aims to reveal every content with the concept of the code-mixing phenomenon in Mang Aplen's Instagram account in detail, starting from the words, phrases and particles used in the communication. The method used in this research is a descriptive qualitative method which is carried out by analyzing data obtained from speech on Instagram content. The results obtained from this analysis are that there are several single words, phrases, affixes, word repetitions and particles of the Serang Javanese language, dialects and customary activities of the Serang Banten people in the context of entertainment, which are very popular with the community, which reflects the maintenance of the Serang Javanese language. and the local wisdom of the Serang Regency community, this is believed to be able to build community enthusiasm in maintaining the Jaseng language and the local wisdom of the Serang community so that it remains sustainable and strong.
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2025 |
Pendidikan Antikorupsi sebagai Upaya Membangun Generasi Berintegritas
(Bintang Auliya Tyananda, Ryan Dwi Prayoga, Tita Ester, Mohammad Fauzil Adhim, Alfira Nur Adella, Nur Hafizah, Dhea Maiza Azzahra, Putri Shandefi, Marisa Zahrani, Eni Lutviana Fadila, Naifa Adelia Nurahmi)
DOI : 10.61132/jupenkei.v2i1.161
- Volume: 2,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.06-Aug-2025
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Anti-corruption education is one of the important elements in building the character and integrity of the younger generation. Given the negative impact of corruption that damages the country's social, economic, and political order, this education is an effective preventive means to avoid corrupt practices in the future. This paper aims to explore the concept of anti-corruption education, its role in shaping a generation with integrity, as well as its challenges and implementation strategies. The concept of anti-corruption education involves teaching the values of ethics, honesty, and responsibility that must be instilled from an early age. This education must be applied consistently through formal and non-formal curricula, and involve various parties, including educators, the government, and the community. The challenges faced in the implementation of anti-corruption education include a lack of understanding and awareness of the importance of this education, as well as a culture of corruption that has been internalized in various sectors of life. To overcome these challenges, it is necessary to adopt various implementation strategies, such as the use of technology and social media, as well as collaboration between educational institutions and civil society organizations. Through effective anti-corruption education, it is hoped that a young generation can be created who have integrity, are able to prevent corruption, and contribute to the development of a clean and transparent country.
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2025 |
Hubungan antara Persepsi dan Sikap Ibu dengan Female Genital Mutilation di Desa Sei Suka, Sumatera Utara pada Tahun 2024
(Ariska Fauzianty, Maya Nurdiyanti, Nova Isabella Mariance Br Napitupulu)
DOI : 10.55606/klinik.v4i1.3920
- Volume: 4,
Issue: 1,
Sitasi : 0 31-Jan-2025
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| Last.13-Aug-2025
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Globally, at least 100 million girls are at risk of undergoing female genital mutilation (FGM) each year, with an estimated 6,000 girls affected every day. In Indonesia, the practice of FGM is generally rooted in cultural or traditional beliefs that have been passed down through generations within communities. Therefore, this study aims to examine the relationship between mothers' perceptions and attitudes and the practice of female genital mutilation (FGM). This is a quantitative study employing a cross-sectional design. Data were collected using purposive sampling, with a total of 50 participants. Data were analyzed using the Chi-square test. The results showed that Nearly most of the mothers with a positive attitude practiced female genital mutilation (FGM), totaling 12 individuals (80%), and the majority of mothers with poor perception also practiced FGM, totaling 31 individuals (67.4%). The Chi-Square test showed p-values of 0.019 and 0.012, indicating a statistically significant relationship between mothers' perceptions and attitudes and the practice of FGM. It is recommended to provide counseling and health education about female circumcision, with regular evaluations to ensure the information is well understood. These efforts can be carried out through activities at Puskesmas or other healthcare service points, including continuous home visit programs.
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2025 |
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2025 |
Perencanaan Keuangan untuk Mengurangi Risiko Kebangkrutan : Pentingnya Pengelolaan Keuangan, Pencatatan yang Baik, dan Strategi Pengelolaan Arus Kas
(Fahmi Fauzi, Aida Ulviani Nst, Layyinatus Shifah, Sugianto Sugianto)
DOI : 10.62383/harmoni.v2i1.1099
- Volume: 2,
Issue: 1,
Sitasi : 0 27-Jan-2025
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Bankruptcy is one of the main threats to business sustainability, especially for micro, small, and medium enterprises (MSMEs). This article explores the importance of financial planning, accurate record-keeping, and cash flow management strategies to mitigate bankruptcy risks, focusing on a case study of Rumah Makan Fajar Jeumpa. The findings reveal that irregular transaction recording, ineffective cash flow management, and the absence of structured financial strategies are key factors contributing to financial vulnerability. By implementing simple financial record-keeping systems, creating budget projections, and diversifying income sources, MSMEs can enhance operational stability and reduce financial risks. These findings emphasize that comprehensive financial planning, supported by adequate financial literacy, is crucial in ensuring business sustainability and fostering MSME growth.
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2025 |
UPAYA PENINGKATAN KEMAMPUAN BEBICARA SISWA MELALUI PENERAPAN METODE STUDENT FACILITATOR AND EXPLAINING PADA PEMBELAJARAN BAHASA INDONESIA SISWA KELAS V SDN 11 CILEGON
(Aizahwa Nur Safitri, Desty Endrawati Subroto, Muhammad Baehaki, Laily Fauziyah, Ririn Maharani)
DOI : 10.69714/wfffrw62
- Volume: 2,
Issue: 1,
Sitasi : 0 25-Jan-2025
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Students lack of speaking ability is the background of this research. The goal is to improve students speaking skills through learning Indonesian by using the Student Facilitator and Explaining method. The approach used in this research is a descriptive qualitative approach to explain and explain in more detail related phenomena and examine more deeply from relevant references. Based on the observation, population of this study is 50 students in grade V of SDN 11 Cilegon. Students were more enthusiastic about learning to speak after using the method applied by the researcher, especially when explaining the picture. Thus, The implementation of the SAFAE method. method to students provides positive and significant results in the Indonesian language learning process. In conclusion, the implementation of this method in Indonesian language learning consistently improved student performance across sessions, as reflected in the increasing percentage of successful learning outcomes.
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2025 |