This research is motivated by problems in rafting which aims to analyze the marketing model of rafting activities in Parakan Kondang, Sumedang City. This study uses a qualitative method with a case study design. Data collection techniques are interviews and documentation accompanied by data validation in the form of triangulation techniques, and data processing using Nvivo 15 software. The subjects of the study were 3 people including the Disparbudpora, business owners, and part-time students. The results of the Word Frequency Query found during the interview were widely discussed such as rafting sports tourism, promotional media, facilities, and sports tourism packages. Positive implications include, with the analysis of the marketing model for white water rafting sports tourism in Parakan Kondang, white water rafting sports tourism contributes to tourism in the Sumedang area. Based on the researcher’s analysis, this digital marketing model is a marketing model used by rafting sport tourism in Parakan Kondang Sumedang to increase the number of tourists.

Introduction: On restrictions during the pandemic, significantly reducing passenger numbers. PT KAI adapted by introducing innovations like Genose testing, online ticketing, and vaccination services to ensure safety and compliance. This paper examines PT KAI’s customer relations via Instagram (@kai121) during the pandemic. It focuses on using digital public relations and the SMART Relationship Management Process Model to maintain engagement and satisfaction. These efforts highlight KAI’s adaptability in meeting customer needs.

Methods: This research employs Virtual Ethnography to observe interactions on 427 KAI posts made between March 2020 and October 2021. The data is then analyzed using Customer Relationship Management theory, incorporating the stages of Scan, Map, Act, Roll Out, Track, and Stew.

Findings: The study found that during the pandemic, KAI’s Instagram content focused on various topics: corporate events (13.81%), national transportation policies (15.45%), health protocols (11.07%), train service promotions (38.38%), railway education (13.38%), and giveaway content (7.96%). The content prominently highlighted KAI services such as Rail Express, schedule updates, rapid/antigen testing, and KAI Access. Posts related to transportation policies and health protocols received significant engagement, with transportation policy updates garnering the most comments as followers sought the latest travel information. KAI effectively utilized digital public relations through Instagram to engage with customers.

Originality: This study is novel as it is the first in Indonesia to analyze KAI’s customer relations through digital public relations during the pandemic.

Minimally invasive surgery offers several advantages, including reduced blood loss, smaller incisions, less pain, and a lower risk of complications than open surgery. This approach enhances patient comfort and supports faster recovery. When guided by optimal path planning, surgical robots can accurately navigate the body to remove malignant tumors with high precision. This study proposes a Modified Particle Swarm Optimization (MPSO) algorithm to determine the optimal path for robotic-assisted minimally invasive surgery targeting brain tumors. The algorithm improves upon standard PSO by modifying the velocity update equation and incorporating an adaptive inertia weight, enhancing convergence speed, global search ability, and solution accuracy. Experimental results show that the proposed MPSO achieves a maximum fitness value of 19.10 in a sparse obstacle environment, outperforming standard PSO and IPSO in quality and in the required number of iterations. The approach effectively balances path efficiency and obstacle avoidance, making it well-suited for complex surgical scenarios. In conclusion, the MPSO-based method provides a reliable and precise solution for robotic surgical navigation, improving outcomes and safety in minimally invasive procedures.

This study was conducted to determine the effect of Weight Training leg muscle exercises and Shuttle Drill Kick on the speed of the sickle kick of extracurricular Pencak Silat Tapak Suci athletes at Junior High School Muhammadiyah Majalaya, the sample used a Saturated sampling technique and the sample taken was 20 people. This study used quantitative with an experimental method with a two group Pretest-Posttest design. The instrument used in this study was a sickle test. The results of data management were calculated to see the effect of Weight Training leg muscle exercises and Shuttle Drill Kick on the speed of the sickle kick of extracurricular Pencak Silat Tapak Suci athletes at Junior High School Muhammadiyah Majalaya. With the results of Weight Training for the right leg having an effect of 68.7%, for the left leg 64.0%. while the results of the Shuttle Drill Kick for the right leg had an effect of 86.0%, for the left leg 66.9%. This means that weight training leg muscles and shuttle drill kick can increase the speed of the sickle kick.

Thesis with the title Jowin Peak Tourism Development Strategy to Increase the Number of Tourist Visits in Tulungagung Regency" written by Yasmin Indra Preswari, Moch. Verry Martin A.S, M Islamic Sharia Tourism Study Program, Department of Management and Business, Faculty of Islamic Economics and Business, Sayyid Ali Rahmatullah Tulungagung State Islamic University who was supervised by Dr. Deny Yudiantoro, S.AP., M.M., The research in this thesis is based on the importance of tourism development strategies because the main reason for tourism development in a tourist destination, whether locally, regionally or nationally in a country, is closely related to the economic development of that region or country. The focus of research in writing this thesis is (1) What is the tourism development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (2) What is the strategy for developing human resources to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (3) What is the most effective role of media in reaching and influencing the target audience of tourists, especially in the context of digitalization and developments in information technology? This type of research is field research using a descriptive method approach. In collecting data researchers used the method of observation, interviews, and documentation. Researchers double-checked to obtain the data obtained and used triangulation techniques, with the aim of obtaining data validity. After that, analyzing it through data reduction and making conclusionsng the validity of the data uses source triangulation and technical triangulation. Based on the results of data analysis, it can be concluded that the research results show that (1) tourism development strategies to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction are carried out in various ways, including strategies including adding tourist attractions, developing accessibility, developing amenities, developing public facilities. the role of government. (2) human resource development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction by implementing a capacity building strategy which includes Human Resource (HR) Development, Strengthening organization, Institutional reform (institutional reform) (3) Media strategy that most effective in reaching and influencing the target audience of tourists, by referring to technical and practical means. by implementing promotions on various social media platforms such as Facebook, Instagram, and Tiktok to influence the audience of data tourists to Puncak Jowim tourism.

This training on creative writing and writing scientific journal articles aims to improve literacy at the Integrated Islamic Junior High School Bakti Ibu Madiun, especially improving writing skills. The participants of this activity amounted to 20 people. The methods in this training activity are lectures and questions and answers, practice and mentoring. The lecture and question-and-answer method was used to deliver materials related to creative writing and scientific journal articles. The creative writing materials presented included: hierarchy of writing, including ideas consisting of imaginary and factual. Scientific journal article writing materials presented include: the definition of scientific articles, scientific articles for journals, and journal article outlines. The practice and mentoring method was used to follow up on the material that had been delivered in the previous method. This training activity provides benefits, among others: teachers get assistance in creative writing, namely writing interesting experiences when teaching or other activities related to activities at school and writing scientific journal articles, namely writing research related to the learning process at school. The teachers were also given examples and several ways to find references for writing materials used through searches on Google Scholar, mass media or journals in universities.

With thousands of islands and long beaches, Indonesia is the largest archipelagic country in the world. With this geographical diversity, there is a lot of potential in the maritime sector, including abundant marine resources. Indonesia's maritime affairs greatly influence its history, culture and economic progress. There is no doubt that Indonesia's rich maritime resources must be utilized properly so that they can become a sustainable resource for the country's future. The method used is library research. Specific characteristics that are used as a basis for developing research knowledge include; This research is confronted directly with the data or text presented, not with field data or through eyewitnesses in the form of events, researchers only deal directly with sources that already exist in the library or ready-to-use data, as well as secondary data used. The results obtained are: To ensure the sustainability of its rich and important maritime sector, Indonesia can utilize its rich maritime traditions as capital to achieve sustainable economic growth and preserve the marine environment. Indonesia has the opportunity to build a generation that is aware of the importance of maintaining the sustainability of marine ecosystems and local wisdom as an important cultural heritage.

This study aims to determine the effect of brand image, promotion, and price on consumer satisfaction of Adidas sneakers, the method used is quantitative. The data source used in this study is Mahasiwa Budi Luhur Batch 2021. The sample of this study used a non-probability sampling technique with a random sample random sampling method with the Slovin formula and obtained 116 respondents. The results of this study indicate that Brand Image, has a negative and insignificant effect on Customer Satisfaction, while the Promotion variable has a significant effect on customer satisfaction, and the price variable has a significant effect on customer satisfaction. The results of this study are expected to increase customer satisfaction in adidas sneakers.

This research aims to test and analyze Digital Marketing, Product Quality and Price on Yamaha Mustika Motor Purchase Decisions in South Tangerang. This type of research is quantitative. The population in this study is unknown. The sample used in this research was 97 respondents, using the accidental sampling method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 22 program and Microsoft Excel 2021. The research results show that in digital marketing, product quality and price have a significant effect on purchasing decisions.

Currently, the beauty trend has made many skincare business emerge, one of which skincare brand is Skintific, which managed to occupy the top position in skincare sales in 2024. This study aims to determine the effect of E-WOM, Product Quality and Price Perception on purchasing decisions. The population in this study were Skintific consumers, Budi Luhur University student class of 2021 in Jakarta. In this study using a survey methodin the form of a questionnaire consisting of 94 respondents, using non probability sampling technique with purposive sampling method. The results of this study indicate that E-WOM has a significant effect on purchasing decisions, Product Quality affects purchasing decisions, and Price Perception affects purchasing decisions.