Implementasi Custumer Relationship Management (CRM) pada Pelaku UMKM
(M. Adi Trisna Wahyudi, Agus Hermawan, Moh. Ilham)
DOI : 10.61132/lokawati.v2i3.876
- Volume: 2,
Issue: 3,
Sitasi : 0 10-May-2024
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| Last.07-Aug-2025
Abstrak:
This research investigates the implementation of Customer Relationship Management (CRM) in the Micro, Small and Medium Enterprises (MSME) and startup sectors. Through a qualitative approach, data was collected from a number of MSMEs and startups to analyze the factors that influence the adoption and success of CRM implementation. The findings show that limited resources, lack of knowledge about the benefits of CRM, and dependence on technological infrastructure are the main challenges in adopting CRM systems. However, CRM has also been found to have great potential in increasing customer retention, developing more suitable products, and expanding into new markets. Practical implications of these findings include recommendations for appropriate resource allocation, employee training, and more effective digital marketing strategies. The contribution of this research lies in a deeper understanding of CRM implementation in the context of MSMEs and startups as well as practical guidance for improving business performance through effective CRM strategies.
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2024 |
THE EXAMINATION OF THE IMPACT OF CUSTOMER VALUE ON CONSUMER BEHAVIOR AMONG MINIMARKET RETAIL PATRONS IN THE JABODETABEK
(Abigael Tiffany, Niko Putra Wijaya, Mohammad Ansara Djahran, Lianna Wijaya)
DOI : 10.33366/ref.v12i1.5770
- Volume: 12,
Issue: 1,
Sitasi : 0 06-May-2024
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| Last.07-Oct-2025
Abstrak:
Minimarkets represent a critical sector within the retail industry, playing a fundamental role in fulfilling the daily requirements of consumers, amidst a persistent uptrend in sales value. Within the progressively competitive commercial environment, the comprehension of Customer Value has emerged as a pivotal element in augmenting Satisfaction, consequently fostering customer Loyalty, which stands as a crucial component of Consumer Behavior and is essential for ensuring the continuity of business operations. The principal aim of this research is to examine the influence of Customer Value on Consumer Behavior among minimarket customers in the Jabodetabek area. A total of 376 minimarket customers in Jabodetabek area were surveyed via an online questionnaire for data collection. The methodological approach utilized for data analysis involved the application of Structural Equation Modeling using SmartPLS 4.0. The results of hypothesis testing indicate that Customer Value factors such as Product Excellence, Service Excellence, Social Value, and Aesthetics play a crucial role in influencing customer Satisfaction. Nevertheless, the Efficiency dimension does not demonstrate a notable impact on Satisfaction. Furthermore, customer satisfaction plays a significant role in fostering customer loyalty. The conclusions drawn from this study emphasize the need for minimarket businesses to continuously assess customer satisfaction levels by leveraging Customer Value, in turn enhancing customer loyalty and nurturing more resilient links between minimarkets and consumers in the Jabodetabek region.
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2024 |
Penanganan Terhadap Tindak Pidana Pemerkosaan Anak di Bawah Umur
(Nur Hijrah Zainuddin, Moh.R.U. Puluhulawa, Nuvazria Achir)
DOI : 10.59581/jrp-widyakarya.v2i2.3090
- Volume: 2,
Issue: 2,
Sitasi : 0 04-May-2024
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| Last.02-Aug-2025
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This research aims to find out how the crime of raping minors is handled. This research is empirical legal research by presenting field facts as the main data, which are then analyzed descriptively qualitatively. The research results show that the handling of criminal acts, especially those related to sexual intercourse, is usually left to the parents of the victim or perpetrator. The sexual intercourse referred to is when the perpetrator and victim have sexual relations on the basis of mutual consent and it is disputed by the victim's family. What is the PPA unit of the Gorontalo City Police doing in terms of making peace efforts, because considering that the perpetrators of this crime are still children, protection measures must also be taken so that the children can grow and develop and return to normal activities in society. This handling includes receiving complaint reports, the investigation and case investigation stage, the file transfer stage and providing protection for victims. Law enforcers need to consider implementing the concept of restorative justice in minor cases in accordance with existing provisions, but not in cases of rape or sexual violence, especially against children. Apart from that, the community, especially parents and families, are as far as possible against peace efforts to marry the victim to the perpetrator, because it can trigger other problems and prevent repetition of criminal acts and other violence that the victim will receive.
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2024 |
Kontribusi Latihan Uphill Running Terhadap Peningkatan VO2MAX Tim Putra Sekolah Sepak Bola Pesawat FC Usia 13-15 Tahun
(Mohamad Rizki Ali Ridho, Achmad Widodo)
DOI : 10.62383/risoma.v2i3.90
- Volume: 2,
Issue: 3,
Sitasi : 0 03-May-2024
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| Last.02-Aug-2025
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Uphill running is a training method that utilizes natural conditions or the surrounding environment in the training process. The incline of the hill, the length of the track, and the training interval are the main keys that determine the contribution of this training. The initial aim of the research is to determine the contribution of uphill running training to increasing VO2max at the Pesawat FC soccer school, especially at the age of 13-15 years. The direction of this research will be presented in the form of a detailed explanation of valid research data obtained in the field. The sample for this research is 22 players aged 13-15 years from the Pesawat FC soccer school team. The research stage was carried out by grouping the sample into two control groups and an experimental group after carrying out an initial test, fairly using the ordinal pairing method. The results of the calculation analysis from the difference test from the collected data were that the difference between the pretest and posttest was quite large, namely that in the control group, it was only 4.08%. In the experimental group, it reached 15.69%. This means that the treatment of uphill running training in the experimental group had a greater effect on increasing VO2max. In the end, it was proven that there was a contribution from uphill running training to increasing VO2max for the FC Jombang Airplane soccer school team.
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2024 |
Honed Leadership Skills: An Experience Based Approach
(Ryan Restu P, M. Isa Anshori, Moh.Marwasi, Siti Masrifah, Desika Livania)
DOI : 10.61132/ijema.v1i2.38
- Volume: 1,
Issue: 2,
Sitasi : 0 01-May-2024
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| Last.06-Aug-2025
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Leadership is a vital skill in a variety of life contexts, including education, business, and society. This scientific article presents a comprehensive review of how to hone leadership skills through an experience-based approach. The research method used is a qualitative approach. The data used is data sourced from literature review. We explain key concepts in leadership, outline experience-based approaches, and identify the benefits and challenges associated with these approaches. Additionally, we offer practical strategies for implementing experience-based approaches in educational and leadership development contexts. This scientific article aims to provide a deeper understanding of how direct experience can be a strong foundation in developing effective leadership skills.
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2024 |
Pemahaman Tentang Pembagian Warisan Yang Adil Dalam Perkara Perebutan Hak Waris Sesuai Prosedur Di Tinjau Dari Pasal 195 Ayat (1) Kompilasi Hukum Islam di Desa Posso
(Adistia R. Nur, Nur Mohamad Kasim, Dolot Alhasni Bakung)
DOI : 10.62383/numeken.v1i2.198
- Volume: 1,
Issue: 2,
Sitasi : 0 01-May-2024
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| Last.24-Jul-2025
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The aim of this activity is to provide an understanding of the fair distribution of inheritance in cases of fighting over inheritance rights using several types of settlement methods. To give people an understanding that the position of a will is very important in Indonesia and even if it is not carried out according to existing procedures then the will is not legally valid. This type of research is normative-empirical legal research. According to Abdulkadir Muhammad, what is meant by normative-empirical legal research (applied law research) is research that uses normative-empirical legal case studies in the form of legal behavioral products. The results of the research obtained regarding the granting of wills that did not comply with procedures were that there were conflicting norms due to the public's lack of understanding of the regulations for granting valid wills. In conclusion, the legal status of wills will be very well maintained if the community is able to apply the legal procedures that the law has established because everything we do will definitely be directly related to the law, as we know as citizens of Indonesia, we are a country that upholds the law. justice for human rights, in its application laws are made to provide legal certainty to the community, it only remains for the community itself to be able to implement it or not, because if seen from a civil law perspective, everything that is done by humans is not in accordance with the law. existing then the action can be null and void by law.
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2024 |
PENGENALAN DAN SOSIALISASI MICROSOFT PROJECT SEBAGAI SEBAGAI SARANA PENINGKATAN KOMPETENSI MANAJEMEN PROYEK DI RT 004 TEBET TIMUR DALAM
(Aditya Herliawan, Mohamad Firdaus)
DOI : 10.69714/m4eh4h41
- Volume: 1,
Issue: 2,
Sitasi : 0 30-Apr-2024
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| Last.30-Jul-2025
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This community service activity was conducted in RT 004, Tebet Timur Dalam, with the aim of introducing and promoting Microsoft Project as a tool to enhance project management skills. Microsoft Project is software that facilitates efficient project planning, management, and evaluation. The implementation methods included material delivery, discussions, and practical simulations using simple case studies relevant to the participants' needs. The results of this activity demonstrated that participants gained a basic understanding of project management concepts and fundamental skills in using Microsoft Project. This training is expected to enhance the community's ability to design and manage projects, whether for personal or communal purposes, thereby supporting more structured and effective activity management.
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2024 |
A Numerical Solution for Heat Transfer in Nanofluid Flow Using Modified Lattice Boltzmann Method
(Dini Faradina, Mohamad Subagus Fahmi, Dadan Purnama)
DOI : 10.62951/ijamc.v1i2.70
- Volume: 1,
Issue: 2,
Sitasi : 0 30-Apr-2024
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| Last.13-Aug-2025
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This research presents a numerical investigation into heat transfer in nanofluid flow using an advanced lattice Boltzmann method (LBM). The study modifies the standard LBM to incorporate the unique properties of nanofluids, such as enhanced thermal conductivity. We simulate convective heat transfer in a pipe with varying nanoparticle concentrations, assessing the effects on heat transfer rates. Results show that nanofluids significantly improve heat transfer efficiency, offering valuable insights for engineering applications in cooling systems.
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2024 |
Optimization of Nonlinear Systems Using Genetic Algorithms: A Case Study in Resource Allocation
(Sarah Elhassan, Mohammed Idris, Hiba Abdallah)
DOI : 10.62951/ijamc.v1i2.72
- Volume: 1,
Issue: 2,
Sitasi : 0 30-Apr-2024
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| Last.13-Aug-2025
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This paper explores the use of genetic algorithms (GAs) for optimizing nonlinear systems in resource allocation. By simulating various allocation scenarios, we demonstrate the efficiency of GAs in finding near-optimal solutions in complex environments. The study provides a comparison of GA performance against traditional optimization methods and identifies scenarios where GAs outperform. The results emphasize the utility of GAs in real-world applications, especially when conventional approaches struggle with large solution spaces.
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2024 |
Cultural-beliefs’ influence on students’ learning of livestock production in Ogun State, Nigeria
(Emmanuel Olorunleke Adesanya, Afolabi Kayode Ojo Ojo, Shuaib Suleiman Bature, Jimoh Saidu Bolakale Bolakale)
DOI : 10.15294/ijcets.v12i1.7679
- Volume: 12,
Issue: 1,
Sitasi : 0 30-Apr-2024
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| Last.10-Jul-2025
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The culture of students often influences how agricultural topics are learned. This study examined the impact of cultural beliefs senior secondary school agriculture students held on their livestock production learning in Ogun State, Nigeria. The study employed a survey research design guided by four research objectives. The population consisted of all senior secondary school agriculture students in Ogun State, and a multi-stage sampling technique was used to select participants. Data were collected using a researcher-designed questionnaire and analysed using mean and standard deviation. The findings revealed that parents, peers, and traditional religious leaders are the primary sources of students’ cultural beliefs. These beliefs, often expressed as taboos, rituals, and superstitions, significantly influence students’ learning of livestock production. To address this, sensitising teachers about the interaction between cultural beliefs and the teaching of scientific principles is recommended.
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2024 |