PENGARUH PROMOSI DAN KUALITAS PELAYANAN JASA GRABFOOD TERHADAP KEPUASAN KONSUMEN DI KELURAHAN BOJA
(Bambang Widjanarko Susilo, Elmareza Aizzani, Eni Endaryati, Sri Wahyuning, Haryo Kusumo)
DOI : 10.51903/manajemen.v5i1.991
- Volume: 5,
Issue: 1,
Sitasi : 0 22-May-2025
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| Last.23-Jul-2025
Abstrak:
This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region
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2025 |
Efektivitas Sistem Agroforestri dalam Meningkatkan Kesehatan Tanah dan Produktivitas Pertanian
(Parid Pakaya, Dewi Wahyuni K. Baderan, Marini Susanti Hamidun)
DOI : 10.62951/hidroponik.v2i2.329
- Volume: 2,
Issue: 2,
Sitasi : 0 21-May-2025
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| Last.13-Aug-2025
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Land degradation due to intensive agricultural practices is a serious issue threatening food security and ecosystem balance. Monoculture farming systems often lead to soil fertility decline, increased erosion, and reduced soil biodiversity. As an alternative, agroforestry has been developed to enhance agricultural productivity without compromising soil health. Agroforestry integrates agricultural crops with trees or other woody plants in a mutually beneficial system. Several studies have shown that agroforestry improves soil organic matter content, retains soil moisture, and reduces erosion and nutrient loss. This study employs a literature review method to analyze the effectiveness of agroforestry in improving soil health and agricultural productivity. Agroforestry has been found to enhance agricultural productivity through crop diversification, efficient land use, and climate change mitigation. Diversification not only strengthens food security but also increases farmers’ income by minimizing crop failure risks and enhancing nutritional value. Additionally, agroforestry optimizes land use by improving yield per unit area and reducing environmental degradation through natural resource conservation. Agroforestry also plays a crucial role in mitigating climate change by increasing ecosystem resilience, sequestering carbon, and reducing extreme weather impacts. However, the adoption of agroforestry faces challenges, including a lack of farmers’ knowledge, limited policy support, and varying environmental conditions. Addressing these barriers through improved education, supportive policies, and sustainable resource management can accelerate agroforestry adoption. With broader implementation and strong policy support, agroforestry can drive agricultural sustainability and enhance community well-being.
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2025 |
Dampak Kerusakan Lingkungan Akibat Eksploitasi Sumber Daya Mineral dari Kegiatan Pertambangan
(Mawardi Heru Prasetyo, Dewi Wahyuni K. Baderan, Marini Susanti Hamidu)
DOI : 10.62951/hidroponik.v2i2.328
- Volume: 2,
Issue: 2,
Sitasi : 0 21-May-2025
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| Last.13-Aug-2025
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Exploitation of mineral resources through mining activities in Indonesia provides significant economic benefits, but also causes various negative impacts on the environment and socio-economic life of local communities. This study aims to review the impacts of various types of mining activities such as sand, coal, and gold. Common environmental damages include deforestation, soil erosion, water, soil, and air pollution, and decreased biodiversity. Socio-economically, mining increases social conflict, health problems, and changes in people's livelihoods. Effective management efforts include law enforcement against illegal activities, implementation of reclamation and rehabilitation, application of impact mitigation technology, and active involvement of local communities in environmental management. Consistent implementation of policies and mitigation measures is key to achieving a balance between economic benefits and environmental sustainability.
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2025 |
Investasi dan Konservasi di Danau Perintis Kecamatan Suwawa Kabupaten Bone Bolango
(Rahmawati A. Damiti, Dewi Wahyuni K. Baderan, Marini Susanti Hamidun)
DOI : 10.62951/hidroponik.v2i2.330
- Volume: 2,
Issue: 2,
Sitasi : 0 21-May-2025
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| Last.27-Jul-2025
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The Perintis Lake area in Bone Bolango Regency, Gorontalo Province, faces a growing conflict between tourism investment and environmental conservation. This study aims to analyze the impact of tourism infrastructure development on the lake’s ecosystem, highlight the importance of conservation, and provide strategic recommendations for sustainable tourism development. Using a qualitative-descriptive approach, the research is based on field observations, literature review, and regional policy analysis. Findings show that unregulated investment activities, particularly constructions along the lake's buffer zone, have led to environmental degradation, such as water pollution, habitat loss, and ecological imbalance. Conservation efforts remain fragmented and lack integration into broader development planning. The study recommends the implementation of sustainable spatial planning policies, stricter environmental regulations, and active community involvement. Collaborative governance between local authorities, private investors, and environmental stakeholders is essential to ensure that economic development aligns with ecological preservation. Striking a balance between investment and conservation is key to maintaining Perintis Lake as a resilient ecotourism destination for future generations.
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2025 |
Tingkat Konsumsi Macaca Hecki Terhadap Jenis Tanaman Budidaya Pertanian Desa Makarti Jaya, Pohuwato Gorontalo
(Frandika K. Toiyo, Dewi Wahyuni K. Baderan, Marini Susanti Hamidun)
DOI : 10.62951/botani.v2i2.323
- Volume: 2,
Issue: 2,
Sitasi : 0 19-May-2025
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| Last.13-Aug-2025
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This study aims to analyze the level of attack by Macaca hecki on cultivated plants in Makarti Jaya Village, Pohuwato, Gorontalo. Agriculture is the main source of income for the local community, but the presence of Macaca hecki can threaten agricultural yields. The method used in this research is descriptive qualitative, with data collected through direct observation and interviews with farmers experiencing the attacks. The results indicate that corn (Zea mays) is the most consumed plant by Macaca hecki, followed by cocoa (Theobroma cacao) and several other types of fruit such as bananas and papayas. The high consumption rates of these cultivated plants negatively impact agricultural results, causing significant economic losses for farmers. Therefore, it is important to understand the attack patterns and the factors influencing the behavior of Macaca hecki. This research recommends the need for more effective protection strategies, such as the placement of physical barriers and diversification of plant types. Thus, it is hoped that this study can contribute to the management of conflicts between wildlife and agriculture, as well as enhance the economic sustainability of farming communities.
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2025 |
Sistem Akuntansi Manajemen Keuangan Terintegrasi E-Commerce Untuk Meningkatkan Akurasi Laporan Keuangan Ewilla Sewing Demak
(Sukemi Kamto Sudibyo, Eni Endaryati, Vivi Kumalasari Subroto, Sri Wahyuning, Nur Rokhman, Agus Priyadi, Delinda Dalis Yuliani)
DOI : 10.51903/manajemen.v5i1.950
- Volume: 5,
Issue: 1,
Sitasi : 0 14-May-2025
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| Last.23-Jul-2025
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The development of digital technology encourages business entities to utilize e-commerce to expand their market. However, many have difficulty managing financial reports because the online sales system is not yet integrated. Ewilla Sewing, a convection business, still records finances manually and separately from online sales. This study designs and implements an integrated e-commerce financial management accounting system to improve the accuracy, efficiency, and reliability of financial reports. The research method uses a descriptive qualitative approach with observation, interviews, and document analysis. The system was developed with a waterfall model. The results of the study show that the system is able to manage finances more efficiently, accelerate reporting, provide real-time data, support internal audits, and help make more appropriate decisions for Ewilla Sewing.
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2025 |
Persepsi Masyarakat terhadap Transparansi Anggaran dan Akuntabilitas Pemerintah Kota Medan
(Ahmad Wahyudi Zein, Sri Wahyuni, Sapna Maharani Saragih, Rahmi Sekar Andhini, Khairunnisa Khairunnisa)
DOI : 10.55606/optimal.v5i1.5891
- Volume: 5,
Issue: 1,
Sitasi : 0 10-May-2025
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| Last.11-Aug-2025
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Using a literature review approach, this research looks at how the public views the accountability and openness of the Medan City Government's budget. The foundation of this research is the idea that openness and responsibility are cornerstones of effective leadership that may boost confidence in government. Finding out how people feel about government transparency and accountability in handling regional budgets is the main goal of the research. An analysis of pertinent literature, documents, and prior research is carried out as part of the methodology, which is known as a literature review. According to the study's results, budget transparency is crucial for establishing public confidence and engagement since it shows how openly the government provides information and the accountability systems are operating. The study's findings highlight the need of holding governments more responsible and transparent in order to foster more responsive and accountable leadership and, by extension, to increase public engagement in tracking how regional funds are being used.
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2025 |
Peningkatan Keterampilan Motorik Halus Melalui Latihan Kegiatan Menganyam dengan Bahan Alam pada Siswa TK B
(Yrinne Naara Cheny Age, Christiana Hari Soetjiningsih, Enjang Wahyuningrum)
DOI : 10.55606/khatulistiwa.v5i2.5843
- Volume: 5,
Issue: 2,
Sitasi : 0 07-May-2025
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| Last.13-Aug-2025
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This study aims to enhance fine motor skills in grade B students at Hati Elok Kindergarten. The hypothesis proposed in this study is that there will be an improvement in the fine motor skills of grade B students at Hati Elok Kindergarten after they have been given training in weaving activities using natural materials. After participating in the weaving training, fine motor skills will be greater than before participating in the weaving activities. The research method employs quantitative research with a quasi-experimental one-group pretest-posttest design. The population of this study consists of students in class B at Hati Elok Kindergarten. The sampling technique used is saturated sampling, where all members of the population are included as samples. Data analysis in this study utilized the Wilcoxon Test. The results of the study indicate that weaving activities using natural materials are effective in improving fine motor skills in grade B students at Hati Elok Kindergarten, with a significance value (asymp. Sig. 2-tailed) of 0.0025. Since the value of 0.0025 is less than 0.005, the hypothesis in this study is accepted. The conclusion of this research is that weaving activities using natural materials are effective in enhancing the fine motor skills of grade B students at Hati Elok Kindergarten.
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2025 |
Analysis of Meeting Early Childhood Education Resource Needs Through Monte Carlo Simulation
(Citra Aulia Uzliva, Philips Ratu Bunga, Yenik Wahyuningsih)
DOI : 10.54150/altahdzib.v3i2.625
- Volume: 3,
Issue: 2,
Sitasi : 0 06-May-2025
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| Last.31-Jul-2025
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Accurate resource planning is a critical challenge in managing Early Childhood Education (ECE) institutions, especially in semi-rural areas facing budget constraints and fluctuating student enrollment. This study aims to apply the Monte Carlo Simulation method as a quantitative approach to predict resource needs at PAUD Ceria Mojokerto over one academic year. The research focuses on three main components: teaching staff, stationery supplies, and classroom space. Historical data from the past five years were used to build probability distributions and model student enrollment and attendance rate uncertainties. PAUD Ceria Mojokerto was chosen as a case study due to its representativeness of typical conditions in semi-rural ECE settings. The simulation results indicate that the required number of teaching staff ranges from 2 to 5, stationery supplies range from 103 to 496 units, and classrooms range from 2 to 4 per academic year. These findings highlight that the approach offers more flexible and realistic estimates than conventional deterministic methods. Therefore, ECE administrators are encouraged to integrate quantitative methods such as Monte Carlo Simulation into their operational planning to enhance efficiency, resilience to student population dynamics, and data-driven decision-making. This research contributes to developing data-driven educational planning practices, particularly in resource-limited settings.
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2025 |
Perancangan Sistem Informasi Layanan Monitoring Hasil Perkebunan Kelapa Sawit Berbasis Website di PT. Adimulia Palmo Lestari (APL)
(Sri Wahyuningsih, Yerix Ramadhani, Bastomi Baharsyah)
DOI : 10.55606/jupikom.v4i2.3843
- Volume: 4,
Issue: 2,
Sitasi : 0 02-May-2025
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| Last.13-Aug-2025
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Technology provides great opportunities for the plantation sector in increasing the efficiency and effectiveness of production management. PT. Adimulia Palmo Lestari (APL), as a company engaged in the oil palm plantation sector, faces challenges in the process of monitoring plantation results which are still carried out manually, so there is a risk of delays and inaccuracies in data. This study aims to design a website-based oil palm plantation monitoring service information system to facilitate the process of recording, reporting, and monitoring data in real time. The method used in designing this system is the waterfall method, which consists of the stages of needs analysis, system design, implementation, and testing. The results of this study are a web-based information system that is able to display harvest data in a structured manner, provide periodic reports, and facilitate access to information for management. The conclusion of this study shows that the implementation of a website-based information system can improve accuracy, efficiency, and transparency in the process of monitoring oil palm plantation results at PT. Adimulia Palmo Lestari (APL).
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2025 |