Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kue Bolu Bakar Pada Usaha Rumahan Ibu Yuli Di Desa Pepara Kecamatan Tanah Grogot
(Muhammad Akbar, Syifi Fauziyah, Ratni Ratni)
DOI : 10.61132/manuhara.v1i3.267
- Volume: 1,
Issue: 3,
Sitasi : 0 30-Jul-2023
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| Last.06-Aug-2025
Abstrak:
The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.
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2023 |
KETERLIBATAN SELEBRITI SEBAGAI POLITISI: PENGUATAN PARTAI POLITIK ATAU PENGGALANGAN SUARA
(Aza Rifda Khamimiya, Agus Machfud Fauzi, Mochamad Arif Affandi)
DOI : 10.33366/jisip.v12i2.2608
- Volume: 12,
Issue: 2,
Sitasi : 0 29-Jul-2023
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| Last.07-Oct-2025
Abstrak:
Ahead of the general election, there are more and more celebrities to enter politics. This phenomenon becomes a social reality in society when the democratic party takes place. This research seeks to discuss the rationality of parties determining celebrities as candidates for legislation and to find out the existence of celebrities in political party institutions. This research method is descriptive qualitative with case study method. The research subject is Verrell Bramasta's membership in the National Mandate Party. The data were obtained through document studies from online news and also audio-visual recordings from Narasi Newsroom and Metro Tv. To complete the data obtained by library research through e-books, and journals relevant to research. To strengthen this research, the researcher uses an analytical knife with Max Weber's theory of rationality and Bourdue's capital. The results obtained show that the National Mandate Party is cooperating with celebrities because of social capital ownership. Party rationality makes candidates for legislators based on electoral figures. Celebrities are believed to have influence, power, popularity which can influence the party in increasing the electability of the party. Through empowering this capital, it is the main goal of the National Mandate Party to be able to defend the acquisition of parliamentary seats in the 2024 election contestation later, not because of strengthening political party institutions because the joining of celebrities is nothing but because of the persona they have.Menjelang pemilihan umum kian marak selebriti untuk terjun ke dunia politik. Fenomena ini menjadi sebuah realitas sosial di tengah masyarakat ketika pesta demokrasi berlangsung. Penelitian ini berupaya untuk membahas mengenai rasionalitas partai menentukan selebriti sebagai calon legislasi dan untuk mengetahui keberadaan artis pada kelembagaan partai pilitik. Metode penelitian ini adalah kualitatif deskriptif dengan metode studi kasus. Subjek penelitian adalah ketergabungan Verrell Bramasta pada Partai Amanat Nasional. Data diperoleh melalui studi dokumen dari berita online dan juga audio-visual rekaman dari Narasi Newsroom dan Metro Tv. Untuk melengkapi data diperoleh dengan studi kepustakan melalui e-buku, dan jurnal relavan dengan penelitian. Untuk memperkuat penelitian ini, peneliti menggunakan pisau analisis dengan teori rasionalitas Max Weber dan modal milik Bourdue. Hasil yang diperoleh bahwa Partai Amanat Nasional mengandeng selebriti tidak lain karena kepemilikan modal sosial. Rasionalitas partai menjadikan calon legislator berdasarkan electoral figure. Selebriti diyakini memiliki pengaruh, kekuasaan, popularitas yang dapat menginfluancer partai dalam meningkatkan elektabilitas partai. Melalui pemberdayaan modal tersebut menjadi tujuan utama Partai Amanat Nasional untuk dapat mempertahakan perolehan kursi parlemen pada kontestasi pemilu 2024 nanti bukan karena memperkuat kelembagaan partai politik sebab gabungnya selebriti tidak lain karena persona yang dimiliki.
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2023 |
Implementasi Data Mining Clustering Dalam Mengelompokan Kasus Perceraian Yang Terjadi Di Provinsi Jawa Barat Menggunakan Algoritma K-Means
(Ihsan Ahmad Fauzi, Raditya Danar Dana)
DOI : 10.61132/maeswara.v1i4.64
- Volume: 1,
Issue: 4,
Sitasi : 0 27-Jul-2023
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| Last.07-Aug-2025
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Divorce cases in West Java Province have increased every year. The profile map of divorce cases that occurred in each region is not yet known, so efforts to provide guidance to minimize divorce cases are not optimal. Divorce case data is also not equipped with a visualization feature that makes it easier for authorized officials to easily understand and analyze data. This study analyzes divorce cases in regencies/cities in West Java Province, using the K-Means Algorithm Clustering data mining method. The clustering method is grouping data based on the same characteristics. In determining the number of clusters, that is by using the value of the Davies Bouldin Index. The results of this study obtained the best cluster of grouping divorce cases, there were 2 clusters, namely cluster 0, there were 5 regencies and 9 cities, while in cluster 1 there were 13 regencies, with a Davies Bouldin index value of 0.168 and an avg.within centroid distance value of 5,870. Cluster 0 is the city/district with the lowest divorce cases and cluster 1 is the city/district with the highest divorce cases.
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2023 |
Prospek dan Tantangan Perkembangan Asuransi Syariah di Kota Binjai
(Rifaldi Ahmad Nasution, Fauzi Arif Lubis)
DOI : 10.37832/akubis.v10i1.37
- Volume: 10,
Issue: 1,
Sitasi : 0 10-Jul-2023
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| Last.02-Aug-2025
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This study discusses the prospects and challenges of sharia insurance development in Binjai City. The study used descriptive qualitative research with data collection techniques through literature studies, such as books, internet, trusted websites and previous journals. The purpose of this research is to understand how the prospects and challenges for the growth of sharia insurance in Binjai City are. Therefore, the results obtained from the study are proving that sharia insurance products continue to experience growth with positive strong encouragement from the community, where people benefit from sharia insurance. In addition, the challenges faced by sharia insurance companies such as many people who do not fully know the existence of sharia insurance. Therefore, it is very necessary for the main role of the government to make sharia insurance experience optimal development and growth
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2023 |
Difficulties Faced By English Language Students In Phonology Courses
(Aisyah Hafizha, Husnul Azizi Fauziah, Yani Lubis)
DOI : 10.58192/sidu.v2i3.1110
- Volume: 2,
Issue: 3,
Sitasi : 0 04-Jul-2023
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| Last.07-Jul-2025
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Phonology is an important part of sound or sound in language pronunciation, including in English, because inaccurate pronunciation will result in a misunderstanding in communication. The difficulty faced by students lies in the pronunciation of sounds. As for the research method, the researcher used a type/research approach in the form of Library Research. Literature study is used to collect information and data with the help of various materials in the library such as documents, books, magazines, and historical stories.
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2023 |
Urgensi Ketersediaan Pelayanan Publik bagi Kesejahteraan Ramah disabilitas di Kota Madiun
(Fauzi Himma Shufya, Farid Pribadi)
DOI : 10.26623/jdsb.v25i1.4378
- Volume: 25,
Issue: 1,
Sitasi : 0 27-Jun-2023
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| Last.09-Jul-2025
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Disability groups are people who have deficiencies in carrying out activities in daily life due to a person's physical and psychological factors. The problem of disability is a phenomenon that has received less attention from the public. So that the issue of disability discrimination is increasingly mushrooming and cannot be resolved. Evidence of discrimination against disability groups is reflected in the lack of access and facilities provided to disabled groups. As a result, the problem of discrimination against people with disabilities will still exist. This study uses a qualitative type with a literature study. The analysis of this research uses the structural functional theory of Talcot Parsons. The concept of Talcot Parsons' theory is AGIL (Adaptation, Goal Attainment, Integration, Latent Pattern Maintenance). The data used in this study is secondary data obtained from literature review, mass media news on the internet. The target of this research is Madiun City, East Java. The results of this study are that the City of Madiun is a city that is still low in accessibility to disability groups. It is proven by the provision of facilities that are still minimal, even some facilities will still be discussed in 2021.
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2023 |
Community Involvemen Pemetaan Sumberdaya Manusia Pada Desa Wisata Cupak, Jombang
(Maya Sofiana, Ayu Fauziah, Siti Nur Azizah, Dewi Rahmawati, Fardiana Fardiana, Elliza Firnanda, Dinda Arinal Haq, Halimatus Saleha)
DOI : 10.58192/sejahtera.v2i3.1054
- Volume: 2,
Issue: 3,
Sitasi : 0 20-Jun-2023
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| Last.07-Jul-2025
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: Cupak Village is a village that has tremendous potential that can be developed. In addition to the cool air, there are several potentials, including (1) religious tourism at Dewi Kilisuci's hermitage site, (2) Sendang Widodaren, Sendang Drajad, and Mount Pucangan; (3) Agricultural tourism which produces Porang as a flour ingredient, Gadung for chips, Corn as food security; (4) accompanied by the manufacture of handicrafts from local raw materials such as woven pandanus. (5) Production of charcoal which can be developed into Carkol as an export commodity. (6) Camping ground. However, the problem faced is the lack of awareness of local residents in the use of tourism. Cupak Village also has abundant agricultural income but its income level can still be developed through socialization so it is hoped that this activity can immediately encourage tourism in Cupak Village and it is hoped that it can also increase Cupak Village's agricultural income. The purpose of this activity is to get an overview of the qualifications of Cupak Village Human Resources in utilizing tourism potential, processing agricultural products, managing businesses, and overcoming existing problems. To determine activities in HR development that will be carried out appropriately based on the results of HR mapping
Cupak Village, Potential, Tourism, Religion, Development
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2023 |
Sosialisasi dan Implementasi Pembuatan Mesin Spinner pada UMKM Keripik Menjes Kyu di Kelurahan Pakunden Blitar
(Gideon Setyo Budi Witjaksono, Michelle Lius, Alfinatul Fauziah, Linda Octavia Kusumawardhani, Terrano Windrianto Darmawan, Moh Sofyan Farishi)
DOI : 10.58192/karunia.v2i2.1044
- Volume: 2,
Issue: 2,
Sitasi : 0 19-Jun-2023
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| Last.07-Jul-2025
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Many of the indonesians like to eat chips as everyday snacks, one of them is menjes chips. Menjes chips are beans made from bean curd. One of the SMEs that produces the menjes chips, namely Menjes Kyu that owned by Mrs. Chalimah. In the drying process, the cips are still done conventionally, namely by simply airing them out. This can affect the quality and flavor of chips because of the amount of oil it contains. The purpose of this activity was to add to the knowledge and skill involved in the use of oil stonework (spinner), which was useful in raising the quality and value of chips. The methods used are location surveys and the filling of questionnaires, toolmaking, and socializing of automatic oil slicers. The presence of an automatic oil slicer helps to enhance the quality, flavor, and storage power of processed chips.
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2023 |
Strategi Pengembangan Pasar Ekspor Bagi UMKM Melalui Pemanfaatan Teknologi Digital
(Loqman Ananta Azaria, Sumainah Fauziah)
DOI : 10.55606/jpkm.v2i2.147
- Volume: 2,
Issue: 2,
Sitasi : 0 13-Jun-2023
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| Last.19-Aug-2025
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Technological developments are closely related to various types of trade systems in Indonesia, especially in export-import activities. This phenomenon is closely related to the use of technology in technology-based modern SMEs. The development of technology with various existing applications is the right choice because it makes international trade increasingly have a very broad market scope. The paradigm shift in international trade develops through the application of technology so that it is not outdated and looks boring. The export-import activities of an MSMEs require media that makes these MSMEs increasingly known by many people and is increasingly widespread with the development of digital technology
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2023 |
THE IMPLEMENTATION OF VIDEO TO IMPROVE STUDENTS ABILITY IN WRITING PROCEDURE TEXT AT XI CLASS SMA SWASTA DARUL IMAN IN ACADEMIC YEAR 2021/2022
(ELVIANA DAMAYANTIA, MUHAMMAD TAHIR, RAJA FAUZIAH)
DOI : 10.55606/tuwahpande.v2i1.217
- Volume: 2,
Issue: 1,
Sitasi : 0 12-Jun-2023
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| Last.19-Aug-2025
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This study deals with the use video to improve students’ procedure text writing class XI SMA Swasta Darul Iman Academic Year 2021/2022. Its objective is to find out whether the use video has a significance effect in writing procedure text. Population used in this study of class XI and samples used in this study were 64 students. The method used in this study is an experimental method with a one group as pre-test and post-test design. This study was carried on using quantitative method. The data was analysed by using t-test. The researcher found the pre-test mean = 55,39 , deviation standard = 3,26 and experienced an increase in the post-test mean = 80,31 deviation standart = 3,66.From this analysis, writer found that guided video has significane in teaching writing procedure text. It can be proved by the result of the analysis showed that “” observed about 40,85 was higher than “t-table” about 1,998 with the level significance is 0,05% it implies that the teacher of English should use video in teaching writing procedure text so that the teaching and learning process can be successful.
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2023 |