PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN
(Desti Anasari, Ravindra Safitra Hidayat)
DOI : 10.69714/7b0fgn84
- Volume: 1,
Issue: 5,
Sitasi : 0 30-Sep-2024
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| Last.30-Jul-2025
Abstrak:
This research aims to analyze the influence of price perceptions, product quality and service quality on purchasing decisions (Study on consumers of PT. Duta Teknologi Nusantara in Tangerang City). The data source used in this research is primary data by distributing questionnaires. The population of this research is consumers of PT. Archipelago Technology Ambassador. The sample in this study used the Slovin formula method and obtained 96 respondents. The analysis tool used is SPSS v.25 software. The results of this research show that price perception and service quality have a significant effect on purchasing decisions at PT Duta Teknologi Nusantara, while product quality has no effect on PT Duta Teknologi Nusantara's purchasing decisions. Archipelago Technology Ambassador.
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2024 |
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN
(Raditya Firmansyah, Ravindra Safitra Hidayat)
DOI : 10.69714/hngmz678
- Volume: 1,
Issue: 5,
Sitasi : 0 30-Sep-2024
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| Last.30-Jul-2025
Abstrak:
The purpose of this research is to determine the influence of price perceptions, product quality and promotion on purchasing decisions at the HokBen Tangcity Mall in Tangerang. In this research, the population is consumers of HokBen Tangcity Mall in Tangerang. The sample in this study amounted to 96 respondents. The sampling technique used in this research is the Non Probability Sampling technique using a Purposive sampling technique approach.The analysis tool used is SPSS 26. The results of the research are that perceptions of price, product quality and promotion have a significant influence on purchasing decisions at the HokBen Tangcity Mall in Tangerang.
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2024 |
PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA DUNKIN CABANG METRO PERMATA, TANGERANG
(Yulieana Yulieana, Ravindra Safitra Hidayat)
DOI : 10.69714/gqgdd297
- Volume: 1,
Issue: 5,
Sitasi : 0 27-Sep-2024
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Currently, the food & beverages business faces intense competition in Indonesia, one of which is in selling donuts. Dunkin is a company in the food & beverages sector that sells donuts as its main product. This study is motivated by Dunkin experiencing a slowdown in growth, which is supported by J.Co as its main competitor, expanding with additional product varieties and branches in Indonesia. Moreover. The author's objective in this research is to understand the influence of Brand Image, price perception, and promotion on purchase decisions, and to identify alternative solutions to address the increasing purchase decision issue. The research method employed is quantitative associative, collecting questionnaire data from 100 respondents who are Dunkin customers at the Metro Permata branch in Tangerang, using the Lemeshow formula due to an unknown exact population size. SPSS 25 was used to process the data. Based on the findings of this research, it shows that Brand Image, price perception have an influence on purchase decisions, and promotion does not have an influence on purchase decisions.
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2024 |
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN
(Ridho Vriya Pratama, Ravindra Safitra Hidayat)
DOI : 10.69714/jg73cc77
- Volume: 1,
Issue: 5,
Sitasi : 0 27-Sep-2024
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| Last.30-Jul-2025
Abstrak:
This research aims to examine the influence of price perceptions, product quality and service quality on purchasing decisions. Sampling in this study used a purposive sampling technique with a total of 135 respondents. Data was collected through a questionnaire with a Likert scale which was processed using Microsoft Excel 2019 software and SPSS version 26 software. The research method used was multiple linear regression. The results of this research show that the variables of price perception, product quality and service quality have a positive and significant effect on purchasing decisions. The results of the research are expected to provide information that perceptions of price, product quality and service quality can improve consumer purchasing decisions for Kopi Dari Hati Petrocafe.
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2024 |
PENGARUH BRAND IMAGE, CO – BRANDING, DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN
(Dina Nur Hidayah, Ravindra Safitra Hidayat)
DOI : 10.69714/d9r68540
- Volume: 1,
Issue: 5,
Sitasi : 0 27-Sep-2024
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There are so many food and beverage (fnb) businesses competing in Indonesia, one of which is Haus! that is still surviving today. The aim of this study is to assess the impact of Brand Image, Co-Branding, and Celebrity Endorsement on purchasing decisions. The population under investigation consists of consumers of Haus! Graha Raya in South Tangerang. This study utilizes a survey method involving 96 respondents selected using non-probability sampling techniques, specifically purposive sampling. Data analysis was conducted using SPSS version 26. All variables tested have met validity and reliability standards and have passed classical assumption tests, making the study deemed appropriate. The research findings reveal that Brand Image, Co-Branding, and Celebrity Endorsement have a significant impact on the purchasing decisions of Haus! Graha Raya consumers in South Tangerang.
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2024 |
Success Rate of Thorax Ultrasonography in Assisting Thoracocentesis Action in Clinical Pulmonary Tuberculosis at Respira Lung Hospital Yogyakarta
(Siham Reifqie Fath, Sudiyono Sudiyono, Rini Indrati, Tri Asih Budiati, Gatot Murti Wibowo)
DOI : 10.62951/ijph.v1i3.82
- Volume: 1,
Issue: 3,
Sitasi : 0 12-Sep-2024
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| Last.06-Aug-2025
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The use of X-ray Thorax (XCR Thorax) in assisting thoracocentesis procedures has some limitations. XCR Thorax only provides a two-dimensional image, which may limit the accuracy in determining the exact location for the puncture. In addition, XCR Thorax cannot detect septation or loculation which may affect the success of the thoracocentesis procedure. Thoracic ultrasonography offers advantages in detecting pleural effusion compared to conventional radiographic methods, but has not been standardized in national guidelines. This study aims to see the difference in the success rate of thoracocentesis between the use of thoracic ultrasound guidance and thoracic photo guidance in patients with clinical tuberculosis at Respira Lung Hospital Yogyakarta. This cross-sectional study used a static group comparison approach to compare the success rate of thoracocentesis between two groups at Respira Lung Hospital Yogyakarta: 30 patients with Thorax ultrasound and Thorax photo guidance (Group A) and 30 patients only with Thorax photo guidance (Group B). With a purposive sampling method and analysis using the chi-square test, this study aims to analyze differences in the success rate of thoracocentesis in real clinical conditions without intervening in existing procedures in the hospital. Thoracocentesis with thorax photo plus thorax ultrasound guidance showed a success rate of 100% compared to 66.67% in procedures with thorax X-ray alone (p < 0.001). The results showed that the use of thoracic ultrasound as a thoracocentesis guide had a higher success rate compared to the use of thoracic photo guidance.
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2024 |
Distribusi Nitrogen pada Budidaya Ikan Koi (Cyprinus Rubrosfuscus) dalam Sistem Vertiqua Menggunakan Biofikal Filter Atas
(Indra Maulana Fattah, Ujang Dindin, Novita Mz)
DOI : 10.62951/manfish.v2i2.69
- Volume: 2,
Issue: 2,
Sitasi : 0 02-Sep-2024
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Vertiqua is an innovation in vertical cultivation on limited land and water. Vertiqua continues to be developed to be effective in cultivating fish. This research aims to examine the effectiveness of nitrogen distribution in vertiqua using biofical top filters. The analysis used is quantitative analysis by calculating and testing the data that has been collected. Total nitrogen feed input, total nitrogen wasted, and percentage of nitrogen absorption were calculated using existing formulas. Comparative testing using the T – test on the Mini Tab application was carried out to test the effectiveness of nitrogen absorption. The research results showed that nitrogen absorption in the vertiqua using the top biofical filter was effective, ranging from 198,12 – 200,89 mg/l. Nitrogen absorption in the vertiqua without using a biofical top filter ranges from 42,75 – 43,35 mg/l. The distribution value of effective nitrogen absorption in vertiqua using the top biofical filter is shown by a P value <0,05. Vertiqua with a biofical top filter is also able to reduce nitrogen levels so that fish survival is good.
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2024 |
Implementasi Pemberian Uang Pisah Kepada Pekerja Mangkir Yang Tidak Diatur Dalam Perjanjian Kerja Bersama
(Nursalam Nursalam, Kukuh Sudarmanto, Zaenal Arifin, Dedi Indra Wibisono, Wijayono Hadi Sukrisno)
DOI : 10.26623/jj.v2i2.9220
- Volume: 2,
Issue: 2,
Sitasi : 0 01-Sep-2024
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| Last.09-Jul-2025
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This research aims to analyze the legal implications of providing severance pay to employees who are absent without valid reasons and are not regulated in the employment contract. After the 1998 reform, labor law in Indonesia underwent significant changes aimed at creating a harmonious and fair industrial relationship. One important aspect is the regulation of termination of employment (layoffs) and the provision of compensation to workers, including severance pay. However, not all conditions of layoffs and compensation are specifically regulated in collective labor agreements or company regulations. The research method used is normative juridical with a case approach. The research findings indicate that the ambiguity of regulations regarding severance pay can lead to disputes between workers and employers, as well as legal uncertainty. The novelty of this research lies in the analysis of court decisions and applicable regulations regarding compensation for absent workers, which have not been regulated in employment agreements. This research suggests the need for clearer regulations to avoid legal conflicts in the future.
Penelitian ini bertujuan untuk menganalisis implikasi hukum pemberian uang pisah kepada pekerja yang mangkir tanpa keterangan yang sah dan tidak diatur dalam perjanjian kerja. Setelah reformasi tahun 1998, hukum ketenagakerjaan di Indonesia mengalami perubahan signifikan dengan tujuan menciptakan hubungan industrial yang harmonis dan adil. Salah satu aspek penting adalah pengaturan pemutusan hubungan kerja (PHK) dan pemberian kompensasi kepada pekerja, termasuk uang pisah. Namun, tidak semua kondisi PHK dan pemberian kompensasi diatur secara spesifik dalam perjanjian kerja bersama atau peraturan perusahaan.. Metode penelitian yang digunakan adalah yuridis normatif dengan pendekatan kasus. Hasil penelitian menunjukkan bahwa ketidakjelasan aturan mengenai uang pisah dapat menimbulkan perselisihan antara pekerja dan pengusaha, serta ketidakpastian hukum. Kebaruan penelitian ini terletak pada analisis putusan pengadilan dan peraturan yang berlaku terkait kompensasi bagi pekerja mangkir, yang belum diatur dalam perjanjian kerja. Penelitian ini menyarankan adanya regulasi yang lebih jelas untuk menghindari konflik hukum di masa depan.
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2024 |
Trichoderma sp. Antagonist Test Ability as an Inhibitor of Yellow Rot Disease Pathogens of Red Dragon Fruit Plants (Hylocereus polyrhizus)
(Elrisa Ramadhani, Kabul Warsito, Indra Irawan, Nur Ikhsan)
DOI : 10.62951/ijmse.v1i3.21
- Volume: 1,
Issue: 3,
Sitasi : 0 24-Aug-2024
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| Last.06-Aug-2025
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Dragon fruit plants originating from Central and South America have not been widely cultivated. This plant has only been cultivated intensively in several countries such as: Israel, Colombia, Nicaragua, Vietnam, Thailand, China and Australia. Macroscopic identification showed that the fungi associated with dragon fruit stems had similarities to the colony form of Colletotrichum gloeosporioides sp. Trichoderma is known to have antagonistic abilities against pathogenic fungi. Trichoderma is easily found in soil ecosystems and plant roots. The method in this study is a survey method. Determination of the sample using purposive sampling or Judgmental sampling method, namely purposive sampling is a sampling method that selects objects (vines) that are considered attacked or have symptoms of pathogen attack. Trichoderma sp is also tolerant to stress and able to inactivate pathogenic microbial enzymes. In addition, Trichoderma sp. Able to produce enzymes that hydrolyze pathogenic cell walls which will inhibit the synthesis of pathogenic cell walls and increase their fungicidal activity, as a result of which pathogenic fungi experience a decrease in growth rate.
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2024 |
Characteristics Overview Mother with Incidence of Low Birth Weight Babies at dr. Hospital H. L. M Baharudin, M. Kes in 2023
(Indra Farah Ni'sa, Wa Ode Ikrawati, Wa Ode Siti Fidia Husuni)
DOI : 10.62951/ijhsb.v1i3.62
- Volume: 1,
Issue: 3,
Sitasi : 0 23-Aug-2024
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Introduction: Low birth weight babies are babies whose birth weight is <2500 grams, which is caused by maternal, nutritional, age, parity and economic factors. Objective:To determine the characteristics of mothers with LBW incidents at RSUD dr. HLM Baharuddin, M.Kes 2023. Method: This research was quantitative descriptive, conducted at RSUD dr.Baharuddin, M.Kes on mothers who gave birth to low birth weight babies for the period January - June 2023 with a sample of 30 mothers determined by total sampling. Results: LBW occurred in mothers aged 20-35 years, namely 23 people (76.67%), mothers with multiparous parity, namely 18 mothers (60%), mothers with a birth interval of ?2 years, namely 25 mothers (56.67%) , 18 mothers (60%) suffered from the disease, and the highest incidence of LBW was in mothers with ?high school education as many as 19 mothers (63.33%).Conclusion: Mothers with LBW incidence at the age of 20-35 years were 23 mothers (76.67%), Age <20/>35 years 7 mothers (23.33%), Primiparous parity 8 mothers (26.67), Multiparous 18 mothers (60%), Grandemultiparous 4 mothers (13.33%), Birth interval <2 years 5(16.67%), ?2 years 25(56.67%), 18 mothers with disease (60%) 12 mothers (40%) did not suffer, had ?junior high school education 11(36.67%) and ?high school education 19(63.33% )
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2024 |