This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.

This research aims to identify the influence of Customer Experience, Brand Ambassador and Store Atmosphere on Consumer Decisions among Chill Coffee Gubuklakah consumers. The sample used in this research used the Malhotra formula which had a sample size of 75 respondents who could represent consumers of Chill Coffee. The results of this research show that the influence of Customer Experience, Brand Ambassador and Store Atmosphere simultaneously has a positive and significant effect on consumer decisions. There is a partial influence between the Customer Experience variable on consumer decisions for Chill Coffee Gubuklakah consumers. However, the Brand Ambassador and Store Atmosphere variables do not partially influence the consumer decision variables of Chill Coffee Gubuklakah consumers.

This study aims to design and develop a prototype IoT-based archive room monitoring system to enhance security and efficiency in archive management at the Village Office of Desa Pingit, Pringsurat District, Temanggung Regency. The system utilizes a UV Flame Detector for fire detection and a DHT11 sensor for monitoring temperature and humidity, with an ESP32 as the main controller connected via Wi-Fi. Integrated with the Telegram app, users can receive real-time notifications and updates on archive room conditions, facilitating remote monitoring. Testing results indicate that the system effectively detects fire presence and accurately provides temperature and humidity updates. This innovation is expected to aid in risk management and archive protection, offering a practical solution for modern archive room management.

Every Sunday, the church holds a sermon, but it’s only one-way. In order to ensure that God’s Word is applied by the congregation, community life within the church is the most effective way. In a cell community there is a 3P process (Shepherding, Discipleship, and Outreach). A cell group leader who has a Shepherd’s Heart is a very influential key to the success of 3P. By forming a core team within the group, new potential leaders will emerge in the cell community, so the discipleship process can be said to be successful. There is no “one man show” in a healthy cell community. In this case, the intrinsic factor of a leader (having a personal relationship with God) plays a major role in the successful growth of cell community members. It cannot be denied that God gives growth (Corinthians 3:6-8). 3P is also influence by extrinsic factors (the relationship between the leaders and members), where a leader is expected to be a mentor who provides exemplary with the goal of bringing members into a right relatonship with God, building to full maturity in Christ, so that they can multiply the whole process in others as well.
 

Corruption is a global issue that significantly impacts social, economic, and political aspects, particularly in developing countries like Indonesia. It undermines public trust in government institutions and contributes to social injustice, slowing economic growth and hindering overall welfare. This paper focuses on preventing corruption among the younger generation, highlighting key measures such as anti-corruption education in schools, the effective use of social media campaigns, and necessary reforms in law enforcement. By instilling values of integrity and responsibility early on, educational institutions can help shape future leaders who are prepared to combat corruption. Additionally, the effective use of social media platforms like Instagram, TikTok, and YouTube can engage the younger generation through creative and interactive content, fostering awareness and encouraging active participation in anti-corruption efforts. Reforming law enforcement to impose stricter penalties on corrupt individuals and providing protection for whistleblowers are crucial to creating a deterrent effect. Ultimately, a comprehensive approach involving education, technology, and legal reform can empower the younger generation to promote transparency and integrity, contributing to a corruption-free society and a stronger foundation for the nation’s future

This study aims to analyze how Social Media Marketing (SMM) influences Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision. Using Signal Processing and Information Processing theories, this research identifies gaps in the literature regarding the relationship between SMM, Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision. This research employs a quantitative approach with a survey method to collect data from 105 respondents. The sampling technique used is purposive sampling, which means selecting samples based on specific criteria relevant to the research. The criteria used are consumers who have seen or interacted with SilverQueen's social media marketing content. The collected data was analyzed using Smart PLS (Partial Least Squares) to test the structural model and measurement model. This study shows that Social Media Marketing plays a crucial role in enhancing Brand Awareness, Brand Image, Customer Engagement, and Purchase Decision for SilverQueen chocolate. The findings underscore the importance of effective social media marketing strategies for achieving better business outcomes.

The rapid growth in vehicle ownership has led to increased traffic congestion, making the need for autonomous driving solutions more urgent. Autonomous Vehicles (AVs) offer a promising solution to improve road safety and reduce traffic accidents by adapting to various driving conditions without human intervention. This research focuses on implementing Deep Q-Network (DQN) to enhance AV performance in different driving modes: safe, normal, and aggressive. DQN was selected for its ability to handle complex, dynamic environments through experience replay, asynchronous training, and epsilon-greedy exploration. We designed a simulation environment using the Highway-env platform and evaluated the DQN model under varying traffic densities. The performance of the AV was assessed based on two key metrics: success rate and total reward. Our findings show that the DQN model achieved a success rate of 90.75%, 94.625%, and 95.875% in safe, normal, and aggressive modes, respectively. Although the success rate increased with traffic intensity, the total reward remained lower in aggressive driving scenarios, indicating room for optimization in decision-making processes under highly dynamic conditions. This study demonstrates that DQN can adapt effectively to different driving needs, but further optimization is needed to enhance performance in more challenging environments. Future work will focus on improving the DQN algorithm to maximize both success rate and reward in high-traffic scenarios and testing the model in more diverse and complex environments.

With PKM, this is a place to utilize existing knowledge. various innovation and creativity efforts as well as the thoughts of the lecturers can make the local community more creative too. As well as how halal certification is carried out and there are several issues that need more attention, including:1.  Lack of community skills in creativity,2.  Lack of public awareness of the importance of innovation in maintaining economy, 3.. Lack of knowledge regarding how to carry out appropriate innovation with the surrounding economic conditions, as well as the problem of understanding halal certification

This research is motivated by the leadership of the wife of a pastor whose husband died in continuing the transition of service as pastor of the congregation. After the death of the husband who was the church pastor, the duties and responsibilities of church ministry were automatically assigned to the wife as the continuing pastor. After being approved as continuing pastor, the wife will play a very important role, her role will be the same as the previous pastor, carrying out congregational pastoral services such as pulpit service, embracing, guiding, nurturing, serving and leading as well as building relationships with congregation members and servants. The differences in leadership of wives whose husbands die will be directly visible when carrying out their duties and responsibilities as pastors of the congregation which will have an impact on the effectiveness of the ministry. Therefore this research takes the topic “duties and responsibilitities of a pastor’s wife whose husband dies on the effectiveness of services at the muliorejo gospel spreading church”. With the aim of the research to determine and analyze the transition of duties of a pastor's wife whose husband died on the effectiveness of service at the muliorejo gospel spreading church and to find out and analyze the responsibilities of a pastor's wife whose husband has died regarding the effectiveness of the ministry at the muliorejo gospel spreading church. This research was conducted using descriptive qualitative methods, the data obtained in this research used an interview approach and recorded conversations via cellphone recordings with 12 informants. The conclusion obtained from this research is that there was a change in duties experienced by the wife of a shepherd whose husband died, this change was due to a change in duties with a different position status. From previously only being a companion to her husband who was the pastor of the congregation, she has now become a continuing pastor because of her husband's death. With the task that the mother shepherd received as continuing shepherd at the muliorejo gospel spreading church making him a person who is full of love, has a high caring nature, is firm in leading and practicing a holy life so as to support the effectiveness of ministry in the church. The leadership responsibility of a pastor's wife whose husband has died directly contributes to the effectiveness of the ministry at the muliorejo gospel spreading church. The effectiveness of the service that occurs at the muliorejo gospel spreading church is carrying out physical construction of the church, experiencing an increase in the number of souls, increasing church activity programs and opening a new church branch which will be ratified on May 5, 2024.
 

This research explores the impact of relocating the capital city (IKN) in Indonesia. Government regulations provide facilities for investors, while global risks, according to Ulrich Beck's concept, continue to evolve in the context of modern society. The history of capital relocation is traced from colonial times to the present, with a focus on security reasons. This study employs a literature review method to gather and analyze data from various sources such as articles, books, and journals. The results of this analysis are then used as a basis for a concrete and exploratory discussion of the issues under investigation. The study's findings indicate both pros and cons regarding the relocation of the capital. Economic evaluations suggest that the impact on economic growth may not be significant. In conclusion, this research highlights that the relocation of the capital is a complex issue, and a thorough evaluation is necessary to understand its impact on Indonesian society and the economy.