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Because it directly impacts revenue, customer loyalty, and long-term business sustainability, customer churn is a critical issue for the e-commerce industry. High churn rates indicate that a business is unable to retain existing customers, which means it is more expensive to acquire new customers. Therefore, a precise analytical approach is needed to identify customer behavior patterns that are likely to churn. Using machine learning methods, this study analyzes and predicts customer churn. For this study, the E-Commerce Customer Churn 2025 dataset, obtained from Kaggle, was used. This dataset consists of 10,000 customer data and contains fifteen variables covering transaction behavior, customer characteristics, and churn status. Data preprocessing, descriptive analysis, exploratory data analysis (EDA), and classification model development using Logistic Regression and Random Forest algorithms were part of the research project. Model evaluation was conducted using a Confusion Matrix and Receiver Operating Characteristic (ROC) Curve to evaluate the model's accuracy and ability to distinguish between churned and non-churned customers. The results showed that the Random Forest model performed better than Logistic Regression, with an ROC-AUC of 1.00. Furthermore, feature importance analysis revealed that the days_since_last_purchase variable was the most dominant factor in predicting customer churn. These findings are expected to help e-commerce companies design more effective, data-driven customer retention strategies.  

This study aims to explain the level of student interest and various aspects that influence their interest in reading poetry among students of the Department of Indonesian Language and Literature Education, Lambung Mangkurat University (ULM) class of 2024. The research focuses on how students interpret poetry, factors that encourage and inhibit reading interest, and the role of the academic environment in shaping literary appreciation, especially poetry. This study uses a descriptive qualitative approach through interviews and documentation to gain an in-depth understanding of students' experiences, views, and habits in reading poetry. The results show that students' interest in poetry is in the moderate category. Some students consider poetry to be beautiful and meaningful works, thus helping them to reflect on themselves and increase their interest in reading. However, others find it difficult to understand the implied meaning in poetry and consider poetry a complicated and less interesting genre. Factors that encourage interest in reading poetry include the active role of lecturers in presenting interesting poetry material, campus literary activities such as poetry readings and competitions, and the existence of student communities that focus on writing and literary appreciation. Meanwhile, obstacles found include limited literacy facilities such as reading rooms and poetry book collections, low student personal motivation, and the dominance of digital media which is more practical and entertaining than printed literary works. This research emphasizes the importance of creative learning strategies and support for campus activities to revitalize the culture of reading poetry so that literary appreciation can develop more optimally.

This study aims to analyze the financial performance of PT ABC Tbk during the period 2019–2023 using the Du Pont System as the primary analytical tool. The Du Pont System is widely recognized as a comprehensive method to evaluate a company’s overall performance by breaking down profitability into several key components: net profit margin, total asset turnover, return on investment (ROI), equity multiplier, and return on equity (ROE). The research employs a descriptive quantitative approach, with data sourced from secondary materials in the form of official financial statements published by the Indonesia Stock Exchange (IDX). A purposive sampling technique was applied to ensure the relevance and accuracy of the data analyzed. The findings reveal that the company’s financial performance throughout the five-year observation period has been less than optimal. Each of the main components of the Du Pont System showed average ratios that fell below the industry benchmark, indicating structural weaknesses in both profitability and efficiency. Specifically, the net profit margin and total asset turnover were constrained by high operational costs, while ROI and ROE were further pressured by volatility in foreign exchange rates. These inefficiencies highlight the vulnerability of the company’s financial structure to both internal management challenges and external macroeconomic factors. Based on the results, the study provides several strategic recommendations to improve financial performance. First, optimization of cost management is necessary to reduce operational inefficiencies that directly affect profit margins. Second, the implementation of foreign exchange risk mitigation strategies, such as hedging, is suggested to minimize the negative impacts of currency fluctuations. Finally, to strengthen revenue growth, the company is encouraged to adopt and expand digital marketing initiatives as a means of improving sales performance and market penetration. Overall, this study emphasizes the importance of integrating financial control with strategic innovation to ensure long-term sustainability and competitiveness in the pharmaceutical industry.

The purpose of this study is to determine the extent to which the relationship between quality and promotion influences customer decisions in selecting Micro People's Business Credit (KUR) products at PT Bank Sumsel Babel KC Palembang. This study applies a quantitative approach, where the entire population consists of 765 customers, with 88 people being sampled through a purposive sampling technique. The data sources used in this study include primary and secondary data, obtained through direct interviews with related parties and the distribution of questionnaires to respondents who have met the research criteria. To analyze the data, a series of instrument feasibility tests, classical assumption tests, and data processing using multiple linear regression analysis were conducted. This analysis includes a t-test (partial), F-test (simultaneous), and the coefficient of determination (R²) to measure the strength of the influence of the independent variables on the dependent variable. Based on the results of the analysis, it was found that both service quality and promotion have a positive and significant influence on consumer decisions, both partially and simultaneously. This indicates that the better the service quality and the more effective the promotion, the higher the tendency of consumers to decide to choose KUR Micro products. The coefficient of determination (R²) of 0.894 indicates that 89.4% of customer decisions can be explained by service quality and promotions, while the remaining 10.6% is influenced by other factors not examined in this study, such as economic conditions, personal experience, recommendations from third parties, and psychological factors. These results provide an important influence for bank management in developing more targeted service and promotion strategies. The results of this study can also serve as a basis for strategic policy-making in developing banking products based on customer needs.

This study aims to analyze the business development strategy of Depot Kusen Rahmat by reviewing four main aspects, namely production, human resources (HR), finance, and marketing. The analytical approach used in this study is SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix). Primary data was obtained through a survey of 16 respondents who are active consumers of Depot Kusen Rahmat. The results of the SWOT analysis identified that the company has four strengths, four weaknesses, four opportunities, and four threats. The most dominant internal strength is efficient and neat products, with the highest weighted score of 0.509, which indicates that the quality of production results is the main competitive advantage. On the other hand, the main weakness found is the absence of a product catalog, with a score of 0.158, which indicates a lack of visual information media as a means of product promotion and communication to consumers. From external factors, the biggest opportunity is the increasing consumer interest in custom products, with a score of 0.479, which indicates a positive trend towards product personalization. The most significant threat is the rapidly changing design trends, with a score of 0.186, which requires the company to be more adaptive to changing market tastes. Based on the results of the SWOT matrix analysis, the company's position is in Quadrant I with an IFAS value of 1.368 and EFAS of 1.206, which indicates that the company is in a position to support an aggressive growth strategy. The QSPM results recommend prioritizing strategies in the form of emphasizing quality and balanced prices, followed by improving customer service and developing high-quality custom products as strategic steps to win market competition and increase business competitiveness sustainably.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

This study aims to explore the effectiveness of the demonstration method in improving the ablution skills of early childhood. The study was conducted at TK Negeri Pembina Baubau with a Classroom Action Research (CAR) approach consisting of two cycles. The subjects of the study were 20 early childhood students who were students at the institution. The demonstration method was used to provide direct examples of the correct stages of ablution, with the hope that children could imitate them correctly. The results of the study showed a significant increase in both ablution practice skills and children's enthusiasm during the learning process. In the second cycle, the majority of children were able to perform ablution independently with the correct sequence and movements. In addition, the learning atmosphere became more active and enjoyable. Thus, it can be concluded that the demonstration method is effective in creating a positive learning experience and is able to optimally improve the ablution skills of early childhood.

This study aims to explore the effectiveness of the demonstration method in improving the ablution skills of early childhood. The study was conducted at TK Negeri Pembina Baubau with a Classroom Action Research (CAR) approach consisting of two cycles. The subjects of the study were 20 early childhood students who were students at the institution. The demonstration method was used to provide direct examples of the correct stages of ablution, with the hope that children could imitate them correctly. The results of the study showed a significant increase in both ablution practice skills and children's enthusiasm during the learning process. In the second cycle, the majority of children were able to perform ablution independently with the correct sequence and movements. In addition, the learning atmosphere became more active and enjoyable. Thus, it can be concluded that the demonstration method is effective in creating a positive learning experience and is able to optimally improve the ablution skills of early childhood.

This study examines Kare Kare as a culinary heritage typical of Nagari Sulit Air, Solok Regency, West Sumatra. Using a qualitative approach with participatory observation techniques, interviews, and documentation, the study aims to document the history, manufacturing process, cultural values, and socio-economic role of Kare Kare. The results of the study indicate that Kare Kare has deep historical roots, passed down from generation to generation within the family. The manufacturing process reflects the local wisdom of the Minangkabau people, emphasizing the balance of ingredients and patience. Socio-economically, Kare Kare is a source of sustainable income and a marker of the collective identity of Nagari Sulit Air, especially for migrants. The main challenges in preserving Kare Kare are the lack of interest from the younger generation and changes in community consumption patterns. Conservation strategies include documentation of knowledge, production and marketing innovation, integration into local education, and development of culinary tourism through multi-party collaboration.

The use of digital media in education is increasingly important to support a more interactive and interesting learning process, including in literature learning. This article discusses a community service program that aims to empower teachers in schools to utilize digital media as a means for more effective and enjoyable literature learning. Through training and workshops, teachers are given an understanding and skills in using various digital platforms, such as videos, learning applications, and e-books, to increase students' interest in reading and appreciation of literature. The results of this activity show an increase in teachers' skills in integrating digital media in literature learning as well as an increase in students' enthusiasm in learning literature. Thus, teacher empowerment through the use of digital media is expected to optimize the literature learning process in schools, as well as answer the challenges of education in the digital era.

The importance of calculating weight and balance on an aircraft to support flight safety is something that must be done by service providers. Mistakes in calculating weight distribution can cause overloads that risk endangering the safety of passengers, crew, and the aircraft itself. This study was conducted at AirAsia Airlines with a focus on the Airbus A320 aircraft at Husein Sastranegara Airport, Bandung. The study used a quantitative method with primary and secondary data collection. Primary data was collected through direct observation in the field, while secondary data was obtained from documents, journals, and related literature. This study analyzed data related to aircraft weight, fuel, passengers, baggage, and cargo to calculate weight and balance on the loadsheet. The results of this study indicate that calculating weight and balance on loadsheets is an important process in ensuring flight safety. Steps involving calculating the weight of passengers, baggage, cargo, fuel, and the distribution of the aircraft's center of gravity ensure that the aircraft operates within the safe limits set by the manufacturer. Based on the analysis of passenger, baggage, cargo, and fuel data, the Zero Fuel Weight (ZFW) was 60,516 kg, Takeoff Weight (TOW) was 67,516 kg, and Landing Weight (LW) was 62,516 kg. All of these parameters are within the specified safe limits. Load management on an Air Asia A320 aircraft when overloading requires special attention to parameters such as Maximum Takeoff Weight (MTOW), Maximum Landing Weight (MLW), and Maximum Landing Weight (MZFW). If an overload occurs, as recorded on the fourth day in Hold 5, the solution that can be taken is to reduce the cargo load on that Hold. For the situation on the fifth day, where the Landing Weight (LW) exceeds the MTOW, the right step is to reduce the amount of fuel.

Based on the results of the researcher's observations at Husein Sastranegara Airport, Bandung, a problem was found in the form of complaints from passengers in the waiting room area which arose due to several facilities that were not functioning optimally, namely related to the increasing room temperature and the lack of seating areas in the passenger waiting room area so that not all passengers could get a seat. The lack of several of these facilities caused an uncomfortable feeling for the passengers who were in the waiting room area while waiting for their flight departure schedule. This study aims to determine whether there is an influence of domestic waiting room service facilities on passenger satisfaction at Husein Sastranegara Airport, Bandung and how big the influence is. This study uses a quantitative method with a research location at PT. Angkasa Pura II Husein Sastranegara International Airport Bandung, precisely in the domestic waiting room area at Husein Sastranegara International Airport Bandung. Surveys and observations are data collection techniques in this study. Based on the results of the study, it can be concluded that the results of the correlation table analysis of 0.764 using the interpretation of the r value are> 0.5 - 0.583 = strong correlation, it can be interpreted that the hypothesis H0 is rejected and H1 is accepted so that it shows the results that passenger satisfaction is influenced by service facilities, while the results of hypothesis testing in the study provide results that the magnitude of the influence of variable X (service facilities) on variable Y (passenger satisfaction) shows strong results by obtaining a correlation coefficient of 0.764 with a determination coefficient of 58.3%. with the remaining 41.7% influenced by other factors not studied by researchers such as eligibility, availability, cleanliness and other elements.  

Human Resource Management (HRM) is a strategic field that plays a crucial role in achieving organizational goals. HRM is not just about managing people, but also requires knowledge of human behavior and the ability to manage it effectively. The formulation of techniques in HRM must be relevant to the business methodology used by the organization. HRM is not just a science, but also an art in the business world. HRM aims to regulate the relationship and role of manpower to be effective and efficient, so that it can help achieve the goals of the company, employees, and society.

The objective of this research is to understand the role of the marketing mix in shaping the school’s image. The research employs a qualitative descriptive method, involving school environment observation and interviews. From the research, it can be concluded that SDN 10 Pantoloan actively contributes to branding its school image. By delivering educational services with considerations from the marketing mix, SDN 10 Pantoloan can maintain its standards in creating a positive image. The school is able to showcase achievements, both academic and non-academic, provide better interaction with the community, and offer the necessary facilities to support a better school image 

Human life coexists with culture, this is because humans always try to maintain their existence in life that requires them to always be in contact with the surrounding environment. It is important for schools to reintroduce the values of local wisdom so that they can continue to strengthen local culture so that it is not lost and abandoned by the community. The purpose of this study was to produce posters of children's literature based on local wisdom sumenep for elementary school students. More specifically, the research will also explore local children's literature sources in Sumenep Regency such as legends, folklore, and fairy tales to be published in posters and then used as reading material for children's literary literacy. The method used in this study is developmental research. Development research focuses on developing systems, models, media, and products. This study used a 4-D model developed by Thiagarajan, Semmel, & Semmel (1974: 5). The development product in the form of children's literature posters based on local wisdom Sumenep aims to internalize the values of local wisdom to elementary school students through classroom learning. The test subjects in this study were grade IV students at SDN Ellak-Laok IV.

The inner conflict of the main character in the novel entitled Sebening Syahadat by Diva Sinar Rembulan is interesting to research through the study of literary psychology. The inner conflict experienced by the main character in the novel begins when the main character finds the woman of his dreams and searches for an identity that he has not yet believed in. The aim of this research is to describe the inner conflict experienced by the main character of the novel Sebening Syahadat by Diva Sinar Rembulan. This type of research is a literature study. The approach used is a literary psychology approach. The method used is a qualitative method. The data collection technique used is a documentation technique in three ways, namely, literature study, reading technique, and note-taking technique. The instrument used is a data card for the classification of intrinsic elements and forms of inner conflict. The analysis technique used is content analysis technique. The presentation of the results of data analysis is carried out descriptively. The results of this research found intrinsic elements in the form of characters and characterization, plot and setting. The second thing was found to be 47 data on the form of inner conflict in the form of (6) anxiety, (1) obsession, (3) frustration, (12) guilt, (7) hurt, (1) fear, (5) inability, (12) angry. This research can be used as an alternative teaching material at the high school/vocational school level.

Poverty can be a big problem for the country. By not having property, human life becomes completely limited. The lack of shelter, food and clothing facilities means they cannot meet their living needs as they should. Poverty is the main problem in the novel Keep The Aspidistra Flying where the main character suffers from poverty since birth. In the story, even though Gordon Comstock, the main character in this novel, was born into a poor family, he really hates money and state capitalism. He prefers to live independently with simplicity and persistence. This novel research uses the Hermeneutics method. Hermeneutics is a method that regulates methods of interpretation, namely the interpretation of texts and other signs that can be considered texts. This problem of poverty must be resolved immediately, otherwise many bad impacts will arise, one of which is long-term poverty.  

Puisi menjadi salah satu karya sastra yang di dalamnya mengandung nilai moral religi dan sosial yang memiliki keterkaitan dengan pendidikan karakter salah satunya karakter toleransi. Penelitian ini bertujuan untuk mendeskripsikan nilai moral religi dan sosial yang terkandung dalam antologi puisi “Kusebut Nama-Mu dalam Seribu Warna” karya Achmad Subchan Darussalam bin ‘Umar, dkk. serta mengidentifikasi pemanfaatan hasil analisis antologi puisi “Kusebut Nama-Mu dalam Seribu Warna” karya Achmad Subchan Darussalam bin ‘Umar, dkk. sebagai peningkatan karakter toleransi peserta didik. Metode yang digunakan dalam penelitian ini yaitu metode kualitatif deksriptif. Hasil penelitian ini dapat dimanfaatkan dalam pembelajaran apresiasi puisi di sekolah. Selain itu juga dapat mempengaruhi peningkatan karakter toleransi peserta didik, seperti menghormati dan menghargai keberagaman, memberi pesan kebijaksanaan dan kasih sayang, membuka pandangan baru terhadap keberagaman, menginspirasi dalam berdialog dan berinterkasi dengan sesama, dan membangun kepedulian. Nilai-nilai yang terkandung di dalam antologi puisi “Kusebut Nama-Mu dalam Seribu Warna” karya Achmad Subchan Darussalam bin ‘Umar, dkk. juga sesuai dengan tujuan pendidikan nasional. 

Membaca merupakan suatu proses yang dilakukan untuk melatih keterampilan dalam berkomunikasi lisan. Membaca adalah suatu proses pembacaan sandi yang penulis buat untuk pembaca. Membaca merupakan salah satu keterampilan berbahasa di dalam atau pelajaran Bahasa Indonesia. Mulai dari SD, SMP, SMA, bahkan sampai di perguruan tinggi ini masih dipelajari. Keterampilan membaca sangat penting di semua kalangan Pendidikan, karena Ketika seorang peserta didik atau mahasiswa tidak memiliki keterampilan membaca, maka akan terjadi ketertinggalan zaman yang diakibatkan ketidaktahuan membaca. Pembelajaran membaca memiliki peran penting dalam mata pelajaran Bahasa dan Sastra Indonesia. Semua pendidik berharap anak didiknya menguasai keterampilan membaca. Salah satunya adalah siswa dapat membaca dengan cepat untuk menemukan ide pokok.