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In today’s date Artificial intelligence (AI) has substantially transformed marketing strategies and specifically Viral Marketing by enhancing the content personalization, targeting the audience and real time campaign optimization. The study explored the Artificial Intelligence impact on Viral marketing with a comprehensive review of 20 literatures that highlights the diverse applications of AI such as predictive analytics, natural language processing (NLP) and AI-driven visual content creation. This study employed meta analysis approach to evaluate how effectively AI could boost marketing reach, engagement and return on investment (ROI). The finding of the study indicates a positive correlation between the efficiency of Viral Marketing campaigns and the integration of AI, despite the fact highlighting ethical and transparency. The study concludes with practical suggestions for using AI in Viral marketing in a responsible and efficient manner to enhance its potential while mitigating related dangers. This study also highlights AI’s revolutionary role in changing market dynamics.

The use of Generative Artificial Intelligence (GenAI) in higher education in Indonesia offers great opportunities, but faces significant challenges related to copyright. The technology is capable of generating new content that supports more adaptive learning, but raises questions regarding the ownership of intellectual works, especially in the context of “fair use” and copyright protection. This research aims to examine the legal challenges in the integration of GenAI in Indonesian higher education learning as well as opportunities for its development. The method used is juridical-normative research, by analyzing secondary data from relevant regulations, books, and journals. The results show that the lack of clarity in copyright regulations in Indonesia can hinder the optimal utilization of GenAI. Nevertheless, this technology offers significant potential to improve the personalization of learning and the quality of higher education in Indonesia, provided that comprehensive and specific regulations are developed soon.

This study aims to examine the application of artificial intelligence technology in the transformation of education management in Junior High Schools to improve learning effectiveness. The research method used is a qualitative approach with a case study design, which involves observation, in-depth interviews with principals, teachers, and students, as well as analysis of documents related to the implementation of artificial intelligence-based digital learning. The data obtained was analyzed using thematic analysis techniques to identify the challenges, opportunities, and impacts of artificial intelligence technology in learning in junior high schools. The results of the study show that the application of artificial intelligence can increase the effectiveness of learning, especially in terms of personalization of learning and management of student learning time. The contribution of this research provides insight into the importance of artificial intelligence technology-based education management in improving the quality of learning at the junior high school level.

This research examines the consumptive style of Gen Z through TikTok Shop in purchasing fashion products, especially clothes. The background of the research focuses on the dominance of social media that influences the consumption patterns of the younger generation. The research uses a phenomenological approach to understand students' experiences in shopping at TikTok Shop. Data collection techniques include observation and in-depth interviews. The results show that TikTok Shop utilizes personalization algorithms, creative video content, and massive promotions to attract the attention of Gen Z. Purchasing decisions are often influenced by trends, influencer recommendations, and discounts that create a FOMO (Fear of Missing Out) effect. While offering convenience and an interactive shopping experience, this impulsive consumption pattern poses the risk of product quality disappointment and unplanned spending. The implications of this research highlight the need for consumer education to raise awareness about wise shopping. In addition, industry players are expected to design ethical and sustainable marketing strategies to support more rational consumption behavior. 

Improving teacher competency is a key factor in improving the quality of education. One of the latest innovations in teacher professional development in Indonesia is the Merdeka Mengajar Platform (PMM), a digital-based platform designed to provide flexible access to independent training. This study aims to evaluate the effectiveness of PMM in improving teachers' pedagogical and professional competencies, especially in the context of educational transformation in the digital era. The method used is a literature study, by collecting and analyzing relevant literature from reputable academic sources. The results of the study indicate that PMM significantly improves teacher competency through interactive modules, online learning communities, and digital resources designed for learning personalization. Teachers who participate in training through PMM show better ability in implementing innovative learning strategies compared to those who do not use this platform or participate in traditional training. However, the effectiveness of PMM can be influenced by teachers' technological readiness and digital literacy, especially in areas with limited infrastructure. This study highlights the importance of supporting technology-based education policies to ensure that the benefits of PMM can be felt inclusively and sustainably. In conclusion, PMM is a promising solution to address the teacher training gap in Indonesia, but requires a strategic approach to improve its access and effectiveness. Further research is needed to evaluate the long-term empirical impact of this platform on teacher professional development and student learning quality.

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.

Stress and burnout among healthcare workers represent a global crisis with significant implications for psychological and physical health, job performance, and interpersonal skills. These conditions are linked to anxiety, depression, suicidal ideation, substance use, poor quality of life, digestive disorders, and cardiovascular diseases. Burnout is characterized by emotional fatigue, depersonalization, and reduced personal accomplishment, often caused by chronic workplace stress. Factors such as demographics, fatigue, and resilience influence its development and severity. Traditional stress management interventions, such as counselling and leave, often prove insufficient in addressing these challenges. Recent advancements in Artificial Intelligence (AI) provide innovative tools for stress and burnout management, including mobile applications offering mindfulness, meditation, and self-care resources. AI systems like IBM Watson and Google DeepMind are being tested to enhance accessibility and effectiveness in stress management. Additionally, Stress Inoculation Training (SIT), involving methods such as meditation, yoga, cognitive-behavioural therapy, and biofeedback, has been recognized as a proactive approach to mitigating stress. This review explores the factors contributing to stress and burnout in healthcare workers and evaluates interventions aimed at improving well-being and productivity, emphasizing the potential of AI and SIT in preventing and managing these conditions.

The development of digital technology has brought significant changes in the invitation industry, replacing conventional paper invitations with digital invitations that are more environmentally friendly and efficient. This study aims to analyze the business model of the Untukmu digital invitation business using the Business Model Canvas (BMC) framework. BMC includes nine key elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The results of the analysis show that the personalization approach, interactive features such as RSVP and photo galleries, and digital promotion strategies through social media are the main competitive advantages of this business. This study also identifies the challenges faced, such as market competition and limitations of UI design, and provides strategic recommendations to overcome these obstacles. With this analysis, it is hoped that the Untukmu digital invitation business can increase its competitiveness and business sustainability.

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

This article aims to explore the opportunities of optimizing Artificial Intelligence (AI) in supporting adaptive, inclusive, and innovative learning in the Society 5.0 era. With its potential to revolutionize education through content personalization, responsive learning, and administrative efficiency, AI is the key to future education transformation. The research approach is qualitative through literature analysis and case studies, covering the implementation of AI in adaptive learning, educational chatbots, and virtual reality technology. The researcher's review of several studies revealed that AI not only eases the administrative burden on teachers, but also provides individually tailored learning plans and improves students' digital literacy. However, the integration of AI in education faces challenges such as resistance to change and disparities in access to technology. To overcome these challenges, the development of inclusive policies as well as AI-based training for educators is recommended, thus ensuring the ethical and effective application of technology, in line with the humanistic and future-oriented vision of Society 5.0.

This research which discusses the role of content marketing in product quality in the TikTok application has a significant influence on the perception of product quality in TikTok. The majority of respondents stated that creative and relevant content influenced their perspective on product quality, tended to rate positively when the content presented could attract attention with clear information and build emotional connections. Further analysis of TikTok video content shows success based on the utilization of trends, selection of appropriate narratives, use of features such as hastag challenges. However, the success of content cannot be separated from a deep understanding of the target audience, therefore brand personalization must be a balance between entertainment and promotion.

This article examines pastoral counseling strategies for congregants whose Christian faith is weakened by sustained exposure to secular digital content. The problem is not framed as a deterministic claim that digital media directly destroys faith, but as a practical-theological concern: algorithmic personalization, secular moral imaginaries, online doubt communities, entertainment habits, and fragmented attention can reshape belief, practice, belonging, and trust in church authority. The study aims to construct a counseling model that is theologically responsible, psychologically informed, and pastorally usable in local churches. Using a conceptual qualitative design, the article synthesizes literature from digital religion studies, mediatization theory, adolescent and emerging-adult religiosity, media psychology, religious coping, and spiritually integrated counseling. The analysis identifies three main findings. First, faith degradation should be diagnosed as a layered process involving cognitive doubt, affective dryness, moral dissonance, ritual discontinuity, and communal displacement. Second, pastoral counseling must move beyond prohibition toward discerning digital habits, rebuilding spiritual attention, and restoring relational trust. Third, an integrated strategy is proposed: assessment of digital-spiritual formation, narrative and theological reconstruction, communal re-embedding, and digital rule-of-life practices. The article concludes that pastoral counseling in the digital age should function as a ministry of interpretive accompaniment rather than merely corrective instruction.

Rapid developments in the digital era offer vast opportunities for young entrepreneurs, while also bringing complex challenges. Technological advances have opened up opportunities for wider access to information and markets. However, the challenges of fierce competition and changing technological dynamics are the main obstacles that need to be overcome. Young entrepreneurs must have the ability to adapt to the latest technological developments, such as digital marketing and artificial intelligence, while understanding how consumption patterns are changing with greater emphasis on convenience and personalization. However, overcoming dependence on digital platforms and resource limitations need to be overcome. In overcoming this situation, young entrepreneurs need to use technology to increase efficiency, be creative in creating new products and services, as well as expand networks and collaborate strategically. By managing finances wisely and being able to adapt to changes, it is hoped that young entrepreneurs can continue to exist and grow, and achieve success in an ever-changing global market, Young entrepreneurs in the digital age face big challenges along with advances in technology and changes in consumer behavior. However, with the right strategy, these obstacles can be turned into opportunities for growth and success. Utilizing technology, product innovation and digital marketing can increase efficiency, reach a wider market and increase profits. The ability to overcome digital challenges well opens up opportunities for young entrepreneurs to dominate the market, improve business reputation and achieve long-term growth. Adapting to change quickly will increase competitiveness and support sustainable growth.

The rapid development of artificial intelligence (AI) presents new challenges and opportunities in various fields, including in Christian religious education. This article discusses how Christian Religious Education (PAK) and its curriculum can respond to the dynamics presented by AI technology. This article uses a descriptive qualitative method based on literature and scientific journals. The main sources of this research are taken from various literature and scientific journals that are relevant to the research topic. The main focus lies in the adjustment of learning materials that are relevant to the needs of the times, the formation of Christian ethics in the digital era, and the importance of maintaining spiritual values ​​amidst technological developments. The use of Artificial Intelligence (AI) in PAK still adheres to the principles of Christian ethics and values. Theological understanding of the role of humans, morality, and their relationship with the creator is described in the perspective of Christian ethics towards artificial intelligence (AI). The Role of Humans in the Process of Christian Religious Education related to the application of AI involves deep reflection on the relationship between Bible verses and the implementation of artificial intelligence in religious education. In addition, this article explores the potential use of AI in the learning process, such as through personalization of education and increasing interaction between teachers and students. It is hoped that with proper adaptation, PAK can remain relevant and provide a solid foundation of faith for future generations in facing the challenges of modern technology.

In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

Digital technology innovation has become the main driver in reforming the education system in the modern era. The use of digital technologies, such as online learning platforms, artificial intelligence, and data-based education management systems, has changed the way education is learned, taught, and managed. These innovations not only increase the accessibility and flexibility of learning, but also enable the personalization of the learning experience for students. This article aims to examine the role of digital technological innovation in driving education system reform, as well as highlighting the opportunities and challenges faced in the transformation process. The results of this research conclude that digital technology innovation has great potential to encourage education system reform, as long as it is accompanied by supportive policies, increasing the competency of teaching staff, and equitable development of technological infrastructure. It is hoped that this reform can create an education system that is more inclusive, adaptive and relevant to future challenges.

This study aims to examine the latest developments in the application of machine learning, software, applications, and websites in language teaching. With the advancement of technology, language learning is increasingly facilitated by the use of digital tools that utilize artificial intelligence (AI) and machine learning to improve the learning experience in an adaptive and interactive manner. The study reviewed a variety of platforms that use this technology, including key features that support personalization, automated feedback, and student performance assessments. In addition, this study discusses the effectiveness of the technology in supporting independent and formal learning in the classroom, including implementation challenges in various educational settings. It was found that although this technology provides a great opportunity in accelerating language learning, there are some limitations, such as limited access in regions with low digital infrastructure, as well as lack of integration with relevant cultural and social contexts in language learning. This study concludes that machine learning-based technology in language teaching has great potential, but further research is needed to optimize its application in various educational contexts.    

Shakespeare's sonnets are renowned for their profound use of rich metaphors and sophisticated language to explore human emotions and experiences. In three well-known sonnets—"Sonnet 18" ("Shall I Compare Thee to a Summer's Day?"), "Sonnet 130" ("My Mistress' Eyes are Nothing Like the Sun"), and "Sonnet 116" ("Let Me Not to the Marriage of True Minds"—this article explores Shakespeare's use of figurative language. Shakespeare's use of metaphors, imagery, and personalization is thoroughly examined in this research using Rasinger's analytical method, revealing the many meanings and feelings that these works contain. Shakespeare's writing prowess and his ongoing relevance in examining the complexity of human existence are highlighted in this article through a thorough examination and comparison of various literary devices

The rapid adoption of artificial intelligence (AI) in e-commerce is revolutionizing the business landscape. This study explores the rise of AI-powered e-commerce and its impact on business models, strategies, and market dynamics in 2024. Through a multiple case study approach, focusing on leading e-commerce companies such as Amazon, Alibaba, and Shopee, the research reveals that AI is fundamentally transforming the way businesses operate in the digital economy. AI enables enhanced personalization, operational efficiency, and improved customer experiences, driving the emergence of new business models and competitive advantages. However, the adoption of AI also creates significant challenges, including implications for the workforce, ethical concerns surrounding data privacy and algorithmic bias, and potential impacts on market dynamics and competition. The study highlights the need for a strategic and ethical approach to AI adoption, collaboration among stakeholders, and adaptive regulatory frameworks. It concludes with recommendations for businesses, policymakers, and future research to navigate the transformative impact of AI in e-commerce. The findings contribute to the literature on digital transformation and disruptive innovation, offering valuable insights for managers, practitioners, and researchers.