Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D

Rio Erdi Pamungkas ; Fantri Elistia Ainu ; Pia Khoirotun Nisa ; Muhammad Akbar Chaniago ; Muhammad Salman Husairi ; Azizah Salma Adinda
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni... 📅 2024 Vol 2, No 1 🔗 DOI: 10.62383/filosofi.v2i1.485
Abstract
This research examines the consumptive style of Gen Z through TikTok Shop in purchasing fashion products, especially clothes. The background of the research focuses on the dominance of social media that influences the consumption patterns of the younger generation. The research uses a phenomenological approach to understand students' experiences in shopping at TikTok Shop. Data collection techniques include observation and in-depth interviews. The results show that TikTok Shop utilizes personalization algorithms, creative video content, and massive promotions to attract the attention of Gen Z. Purchasing decisions are often influenced by trends, influencer recommendations, and discounts that create a FOMO (Fear of Missing Out) effect. While offering convenience and an interactive shopping experience, this impulsive consumption pattern poses the risk of product quality disappointment and unplanned spending. The implications of this research highlight the need for consumer education to raise awareness about wise shopping. In addition, industry players are expected to design ethical and sustainable marketing strategies to support more rational consumption behavior. 
Keywords
impulse shopping; fashion; Gen Z; social media; TikTok Shop
How to Cite

Rio Erdi Pamungkas, et al. (2024). Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D. Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 2(1). https://doi.org/10.62383/filosofi.v2i1.485

Rio Erdi Pamungkas; Fantri Elistia Ainu; Pia Khoirotun Nisa; Muhammad Akbar Chaniago; Muhammad Salman Husairi; Azizah Salma Adinda, "Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D," Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya, vol. 2, no. 1, 2024.

Rio Erdi Pamungkas; Fantri Elistia Ainu; Pia Khoirotun Nisa; Muhammad Akbar Chaniago; Muhammad Salman Husairi; Azizah Salma Adinda. "Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D." Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya, vol. 2, no. 1, 2024.

Rio Erdi Pamungkas; Fantri Elistia Ainu; Pia Khoirotun Nisa; Muhammad Akbar Chaniago; Muhammad Salman Husairi; Azizah Salma Adinda. "Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D." Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2, no. 1 (2024).

Rio Erdi Pamungkas, et al. (2024) 'Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D', Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya, 2(1). doi: 10.62383/filosofi.v2i1.485.

Rio Erdi Pamungkas; Fantri Elistia Ainu; Pia Khoirotun Nisa; Muhammad Akbar Chaniago; Muhammad Salman Husairi; Azizah Salma Adinda. Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D. Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya. 2024;2(1).

Artikel Terkait

Implementasi Revolusi Mental melalui Instagram: Analisis Strategi Kehumasan Kemenko Pembangunan Manusia dan Kebudayaan RI

Yunilia Edon; Syarifuddin Gassing; Ilona V. Oisina S

Representasi Maskulinitas dalam Iklan Extra Joss 2023 “Laki Buktikan!” Berdasarkan Perspektif Sara Mills

Arengga Melati Swandari; Anindi Nurhayati

Kepercayaan Adat Dayak Tomun: Mekanisme Solidaritas Sosial, Kontrol non-formal, dan Adaptasi Budaya di Era Modernisasi

David Iman Tu’o; Yanto Sandy Tjang; Felisitas Yuswanto

Pengaruh Pola Komunikasi Organisasi Terhadap Kinerja Anggota BEMP IKOM Universitas Negeri Jakarta Periode 2024/2025

Basyaasyah Auladdina Islami; Maulina Larasati Putri; Muhammad Fikri Akbar

Optimalisasi Peran Humas Sekretariat DPRD Kabupaten Bogor dalam Meningkatkan Transparansi Lembaga melalui Pemanfaatan Media Sosial

Muhamad Aldi Fadli; Ahmad Musyarofi; Muhammad Rafli; Ahmad Rizky Nur Razab4; Mu'arif SAM

Representasi Perempuan dalam Iklan Produk Kecantikan di Media Sosial: Analisis Wacana Kritis Sara Mills pada Iklan Nivea Care & Protect Body Serum

Nur Aziizah Ramadani; Mahdina Dyah Purbawati; Tanaya Kirana Putri
Tren Sitasi Jurnal