Impact of AI on Viral Marketing

Nabaraj Bhowmik ; Dr. Dipangshu Dev Chowdhury
Proceeding of the International Conference on Mana... 📅 2024 Vol 1, No 1 🔗 DOI: 10.61132/icmeb.v1i1.107
Abstract
In today’s date Artificial intelligence (AI) has substantially transformed marketing strategies and specifically Viral Marketing by enhancing the content personalization, targeting the audience and real time campaign optimization. The study explored the Artificial Intelligence impact on Viral marketing with a comprehensive review of 20 literatures that highlights the diverse applications of AI such as predictive analytics, natural language processing (NLP) and AI-driven visual content creation. This study employed meta analysis approach to evaluate how effectively AI could boost marketing reach, engagement and return on investment (ROI). The finding of the study indicates a positive correlation between the efficiency of Viral Marketing campaigns and the integration of AI, despite the fact highlighting ethical and transparency. The study concludes with practical suggestions for using AI in Viral marketing in a responsible and efficient manner to enhance its potential while mitigating related dangers. This study also highlights AI’s revolutionary role in changing market dynamics.
Keywords
Artificial Intelligence Predictive Analysis Viral Marketing
How to Cite

Nabaraj Bhowmik & Dr. Dipangshu Dev Chowdhury (2024). Impact of AI on Viral Marketing. Proceeding of the International Conference on Management, Entrepreneurship, and Business, 1(1). https://doi.org/10.61132/icmeb.v1i1.107

Nabaraj Bhowmik; Dr. Dipangshu Dev Chowdhury, "Impact of AI on Viral Marketing," Proceeding of the International Conference on Management, Entrepreneurship, and Business, vol. 1, no. 1, 2024.

Nabaraj Bhowmik; Dr. Dipangshu Dev Chowdhury. "Impact of AI on Viral Marketing." Proceeding of the International Conference on Management, Entrepreneurship, and Business, vol. 1, no. 1, 2024.

Nabaraj Bhowmik; Dr. Dipangshu Dev Chowdhury. "Impact of AI on Viral Marketing." Proceeding of the International Conference on Management, Entrepreneurship, and Business 1, no. 1 (2024).

Nabaraj Bhowmik & Dr. Dipangshu Dev Chowdhury (2024) 'Impact of AI on Viral Marketing', Proceeding of the International Conference on Management, Entrepreneurship, and Business, 1(1). doi: 10.61132/icmeb.v1i1.107.

Nabaraj Bhowmik; Dr. Dipangshu Dev Chowdhury. Impact of AI on Viral Marketing. Proceeding of the International Conference on Management, Entrepreneurship, and Business. 2024;1(1).

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