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This study aims to analyze the structure, meaning, and values ​​of Malay culture in the animated film Upin & Ipin episode "Pesta Pantun", and its implications in learning for junior high school students in Riau. The method used is qualitative with a content analysis approach. The research data in the form of 19 pantuns were collected through listening and note-taking techniques, then analyzed based on the structure (sampiran and content), meaning, and cultural values. The results show that advice pantuns have a complete structure and function to convey moral values, humorous pantuns are flexible as a medium of entertainment, and riddle pantuns are relatively consistent and function to develop critical thinking skills. In terms of meaning, pantuns contain explicit and implicit messages that reflect the values ​​of politeness, togetherness, intelligence, and respect for Malay traditions. The implications of this study indicate that the use of animation media in pantun learning can increase student engagement and understanding contextually, so it is relevant to be applied to junior high school students in Riau.

This study aims to analyze the role of Gambus music education in fostering appreciation for Riau Malay oral traditions in higher education. Amidst the wave of globalization, oral traditions such as pantun, syair, and gurindam are losing their space of actualization among the younger generation. This research employs a descriptive qualitative approach with a case study design at the Universitas Islam Riau. Data were collected through participant observation, in-depth interviews, and documentation. The results indicate that Gambus music learning, which integrates experiential learning methods through three main stages textual analysis, musical practice, and contextual reflection is effective in increasing students' cultural awareness. The integration of oral tradition texts into musical materials allows students to deeply internalize moral, religious, and social values. Despite challenges such as limited curriculum time allocation, the involvement of expert practitioners serves as a key supporting factor in providing an authentic learning experience. The study concludes that Gambus music in higher education functions as a strategic educational instrument to revitalize oral traditions as a "living archive" and strengthen students' cultural identity.

Pantun, as a form of traditional oral literature, plays a crucial role in the development of regional literature learning and character education. This study aims to analyze the application of pantun as a learning medium capable of revitalizing students' character values ​​in the modern era. The study was conducted through a literature review of several relevant scientific articles, including those by Purnama et al. (2023), Andayani (2024), Yoga (2024), and Rozani (2025), all of which discuss the relationship between pantun, learning, and character development. The analysis shows that pantun contains character values ​​such as religiosity, honesty, responsibility, courtesy, hard work, and love of country. Through pantun reciprocal activities, the creation of thematic pantun, and the integration of pantun into a local wisdom-based curriculum, regional literature learning can be an effective means of developing polite, creative, and cultured personalities. The application of pantun in the classroom not only strengthens appreciation for regional literature but also serves as a concrete strategy for revitalizing national character. Thus, pantun is no longer merely a legacy of oral tradition, but rather an instrument for moral and cultural education relevant to the needs of 21st-century education.    

This article discusses the development of Digital Learning media based on Malay rhymes for high school students (SMA) with the aim of improving the competence of literary appreciation. The research was conducted using research and Development (R & D) with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Data were collected through observation, questionnaires, and literature appreciation tests given to students before and after using digital learning media. The results showed that digital learning media Malay poem was able to improve students' understanding of the structure, meaning, and cultural values in the poem. In addition, this media makes it easier for teachers to present literary material in an interactive and interesting way, thereby increasing student learning motivation. The integration of digital media in learning also facilitates students in exploring literature more creatively. This finding confirms that the integration of digital technology in traditional literary learning can support the improvement of cultural literacy competence and literary appreciation in high school students. This innovation opens up new possibilities for engaging students with their cultural heritage in a digital era, encouraging a deeper understanding and connection with traditional arts.

The Basiacuong tradition is one of the oral cultural heritages of the Kampar (Ocu) people in Riau, which is rich in philosophical, ethical, and religious values. This study aims to analyze the expressions in the Ocu language that appear in Basiacuong practices using an ethnolinguistic approach. The research data were obtained through audiovisual observations of Basiacuong videos published in digital media, then transcribed and translated into Indonesian. The analysis was carried out using the interactive model of Miles and Huberman (1994) through three stages: data reduction, data presentation, and drawing conclusions. The results of the study indicate the existence of eight main utterances that include proverbs, traditional pantun, advice, religious expressions, and social and philosophical expressions. These utterances function to instill moral values, strengthen social ethics, entertain, and legitimize customs through Islamic teachings. This study confirms that the Basiacuong tradition is not merely an oral performance, but a means of inheriting cultural identity and an educational medium that remains relevant in maintaining social harmony in the Kampar community.

The research entitled "Development of Pantun Card Media to Improve Pantun Writing Skills of Grade VII Students of SMP Negeri 4 Percut Sei Tuan" was motivated by the low ability of students in writing pantun due to a lack of understanding of pantun structure and limited interesting learning media. The method used is Research and Development (R&D) with the ADDIE development model through the stages of analysis, design, development, implementation, and evaluation. Data were obtained through validation by media experts, material experts, and language experts, teacher and student response questionnaires, and pretest and posttest tests in the experimental and control classes. The validation results showed that the pantun card media was included in the "very valid" category with a percentage score of 92% from media experts, 92% from language experts, and 100% from material experts with an average of 94.67%, as well as practicality tests by teachers of 92% and 89.85% from students which indicated that this media was very suitable for use and well received. The effectiveness test showed a significant increase in the ability to write pantun in the experimental class compared to the control class with an N-Gain score of 57.83%, so that the pantun card media is quite effective to be used as an innovative alternative in learning Indonesian, especially the material for writing pantun.

The results of observations and research on November 06 2023 are about students' learning motivation in learning Indonesian using pantun board media. The research method used is a descriptive quantitative method and uses nominal questionnaire data which only contains simultaneous results and facts from the truth produced by the researcher. From the results of this research, the student data obtained was 23 (twenty three) students and it was found that 3 (three) of the 23 (twenty three) students in class IV of SD Negeri 101744 Klambir Village had low motivation and interest in learning in particular learning. Indonesian language. The aim of this research is to describe students' learning motivation in learning Indonesian in class IV. The method used in this research is descriptive quantitative research. Meanwhile, data collection techniques include observation, interviews, questionnaires and documentation. This process is carried out by collecting data directly at the research location. Next, the data analysis process was carried out on a nominal scale only. This research uses source triangulation techniques. From the results of data analysis, it is known that students' learning motivation in learning Indonesian in class IV of SD Negeri 101744 Klambir Village is still low, as can be seen from the low interest of students in learning Indonesian both in class and at home, as evidenced also by the results of the assessment of the distributed questionnaire data, which shows that some class IV students got grades that were less than expected, and this was due to several factors, namely 1). Self factor 2). Environmental factors 3). Family factors. The impact of the causes of low student learning motivation internally is due to a lack of motivation in their enthusiasm for learning and externally due to 1). Teacher performance 2). Infrastructure 3). Surrounding environment.

This research aims to describe the types and functions of satire in Acehnese pantun in North Aceh. This research approach is qualitative with descriptive research type. The research data consists of rhymes that exist in North Aceh society, with data sources taken from the community in Muara Batu District. The types of satire in pantun are divided into two categories: Horatian (soft) satire and juvenalian (hard) satire. The function of satire in pantun is grouped into lessons, humor and social criticism. Data collection techniques used include interviews, recording and recording. The data analysis stages are carried out through data reduction, data presentation, and drawing conclusions. The results of the research showed that of the 27 pantun data found, there were 18  pantuns with Horatian satire and 9  pantuns with juvenalian satire. Satire in Acehnese pantun in North Aceh functions as social criticism (17  rhymes), humor (1 rhymes), and lessons (9 rhymes). This research provides an overview of the use and function of satire in Acehnese pantun, which reflects the rich culture and social values contained in North Aceh society.

This research aims to analyze the lexical and connotative meanings in Indonesian, with a focus on the use of words in the pantun by Dr. Tenas Effendy. In this research, lexical meaning analysis was carried out using qualitative descriptive methods, with data collection techniques in the form of expansion techniques carried out by expanding the lingual units in question using certain elements. The expansion technique is useful for determining the meaning aspect (semantic aspect) of certain lingual units. The research results show that Dr. Tenas Effendy contains lexical meanings related to concepts such as advice, tradition and life. This lexical meaning is found through analysis of the meaning of the text and the meaning of the pantun context. The meaning of the context in question is in the form of symbolic meaning, namely the meaning contained outside the text and related to the context of the event when the pantun is sung. The conclusion of this research is that Dr. Tenas Effendy has a lexical meaning related to concepts related to life and tradition, as well as a connotative meaning related to symbolism and the context of the event.

All knowledge, feelings and thoughts of Malay people are internalized through pantun. This classical art of speech contains Malay life experience, wisdom, thoughts, language, arts and culture. Pantun is a forum for expressing thoughts and feelings about the meaning of life, education, human behavior and its relationship with the natural environment. As an effort to maintain the existence of pantun, schools have the responsibility to introduce pantun to the younger generation. The inheritance of culture from one generation to the next can be carried out in interesting and memorable learning. In this digital era, teachers must be able to adapt and synergize with technological advances. So learning rhymes must be varied and technologically literate. Teachers can maximize the use of digital applications to introduce and familiarize themselves with pantun.  In this way, learning can keep up with the times and the interests of the younger generation who are very responsive to the rapid development of technology.

This research aims to develop teaching materials for writing Pantun (a traditional Malay poetry form) using "Canva" assisted image media in the Indonesian language subject. It seeks to analyze the feasibility of developing teaching materials for writing Pantun using "Canva" assisted image media as instructional material for the Indonesian language subject in seventh-grade Junior High School. The development method employed is the research and development method by Borg and Gall, modified by Sugiyono, involving five stages. The developmental stages encompass potential and problem analysis, data collection, developmental product design, validation, and product design revision. The development was validated by two validators: a subject matter expert with a rating reaching 84% falling into the highly feasible category, media expert validation with a rating reaching 81% categorized as highly feasible, and teacher validation with a rating of 90%. Based on the overall feasibility assessments of the presented teaching materials, the development of Teaching Materials for Writing Pantun Using "Canva" Assisted Image Media for seventh-grade holds a highly feasible quality and can be accepted as one of the instructional materials.

Language is known as a tool for interaction or communication that people use every day in various contexts, including education, economy, travel, and religion. Language skills include four components: speaking, listening, reading, and writing. From the learning outcomes are still low with 6 students failing, researchers need to make improvements to learning. The purpose of this improvement is so that researchers can improve weaknesses in the next. Based on the results obtained by researchers in implementing research at SMA Bersama Berastagi both through assignments, Student Worksheets (LKS) and Based on the results of the exam, students' ability to write drama scripts has increased. This is evidenced by students having mastered the skills of writing drama scripts.

Kalindaqdaq merupakan salah satu tradisi adat yang berasal dari etnis suku Mandar, Sulawesi Barat. Tradisi ini berupa penyampaian perumpamaan saat hendak menyampaikan keinginannya kepada seseorang, berkarakteristik layaknya sebuah pantun juga puisi. Kalindaqdaq adalah sebuah ungkapan perasaan dari seseorang, sehingga juga disebut sebagai puisi mandar. Puisi Mandar ini biasanya bertujuan untuk merayu wanita, perjuangan, sindiran, ataupun motivasi.  Asal kata dari kalindaqdaq berasal dari suku kata Kali (Gali) dan daqdaq (dada), jadi secara bahasa, Kalindaqdaq dapat diartikan ’isi dada’ atau cetusan perasaan dan pikiran yang  dinyatakan dalam kalimat-kalimat yang indah. Kalindaqdaq yang merupakan ekspresi kreativitas masyarakat Mandar, pertama kali disyairkan oleh rakyatnya pada saat raja ke-empat kerajaan Balanipa, Daetta Tommuane dan Daetta Towaine diarak mengendarai kuda Pattudu. kalindaqdaq digolongkan dalam berbagai macam tema yang menyentuh berbagai aspek kehidupan, mulai dari tema agama yang bernuangsa syaria’ah maupun tasawuf, percintaan, patriotisme sampai ke-yang  jenaka (humor). Kalindaqdaq Mandar disampaikan oleh seorang penutur, biasanya pemuda, atau lelaki paruh baya, bahkan biasanya orang tua, singkatnya ia dilakoni oleh kaum pria. Kalindaqdaq dapat dijumpai dalam kehidupan sehari-hari di daerah Mandar, utamanya dalam acara-acara khusus sepertia; Mettumae (melamar), Pelantikan Raja dan acara mappatammaq (orang khataman Al Qur’an menunggangi kuda penari).

Tulisan Arab Melayu pada hakikatnya adalah tulisan yang menggunakan Aksara Arab ditambah Aksara Non Arab dengan tidak berharakat seperti ; fathah, katsrah, dhommah, tasydid dan sebagainya. Tulisan Arab Melayu kerap kali dikembangkan menjadi rangkaian teks bacaan. Bahan bacaan teks Arab Melayu menjadi wadah pembelajaran budaya Melayu. Penulisan yang salah dapat menyebabkan kekeliruan bagi pembacanya. Maka dari itu, penulis melakukan kajian terhadap kesalahan penulisan Arab Melayu yang terdapat dalam teks bacaan Tanjung Pinang Kota Pantun. Dengan adanya penelitian ini diharapkan dapat berguna bagi perkembangan dan kemajuan dalam penulisan Arab Melayu yang baik dan benar.

This study aims to examine (1) the structural form of the study contained in the poem Language, Nation by Mohammad Yamin. (2) analysis of the meaning contained based on the reader's point of view. The method used in this study is a qualitative descriptive method. The data acquisition used is by reading, listening and note-taking techniques. The data of this study is sourced from the poetry verse Language, Nation by Mohammad Yamin. The data analysis technique used in this study is the content analysis technique. The results of this study show that: (1) the intrinsic form of the structure in each array of poems is in the form of rhymes or old poems based on their sentence patterns (2) the analysis of the meaning in this poem is a sense of nationalism as a form of love and concern for language and nation.

Destination study that is for the role of brand image in mediate amenity to satisfaction tourists in Bukit Lawang . Method analysis by year first in study this use approach SEM (Structural Equation Modelling) . Research results show that 1) By straight a minute have influence positive and significant to brand image on Bukit Lawang . 2) In straight a minute have influence positive and significant to tourist satisfaction at Bukit Lawang . 3) In no direct brand image has role significant in mediate a minute to tourist satisfaction at Bukit Lawang .