THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION

Pantun Harianja ; Fuji Rahmadi ; Rusiadi ; Rusiadi ; Ade Novalina ; Bhaktiar Efendi ; Lia Nazliaan Nasution ; Suhendi ; Suhendi ; Diwayana Putri Nasution
Proceeding of The International Conference on Econ... 📅 2022 Vol 1, No 1 🔗 DOI: 10.55606/iceb.v1i1.182
Abstract
Destination study that is for the role of brand image in mediate amenity to satisfaction tourists in Bukit Lawang . Method analysis by year first in study this use approach SEM (Structural Equation Modelling) . Research results show that 1) By straight a minute have influence positive and significant to brand image on Bukit Lawang . 2) In straight a minute have influence positive and significant to tourist satisfaction at Bukit Lawang . 3) In no direct brand image has role significant in mediate a minute to tourist satisfaction at Bukit Lawang .
 
Keywords
Amenities Brand Image Satisfaction Traveler
How to Cite

Pantun Harianja, et al. (2022). THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION. Proceeding of The International Conference on Economics and Business, 1(1). https://doi.org/10.55606/iceb.v1i1.182

Pantun Harianja; Fuji Rahmadi; Rusiadi, Rusiadi; Ade Novalina; Bhaktiar Efendi; Lia Nazliaan Nasution; Suhendi, Suhendi; Diwayana Putri Nasution, "THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION," Proceeding of The International Conference on Economics and Business, vol. 1, no. 1, 2022.

Pantun Harianja; Fuji Rahmadi; Rusiadi, Rusiadi; Ade Novalina; Bhaktiar Efendi; Lia Nazliaan Nasution; Suhendi, Suhendi; Diwayana Putri Nasution. "THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION." Proceeding of The International Conference on Economics and Business, vol. 1, no. 1, 2022.

Pantun Harianja; Fuji Rahmadi; Rusiadi, Rusiadi; Ade Novalina; Bhaktiar Efendi; Lia Nazliaan Nasution; Suhendi, Suhendi; Diwayana Putri Nasution. "THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION." Proceeding of The International Conference on Economics and Business 1, no. 1 (2022).

Pantun Harianja, et al. (2022) 'THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION', Proceeding of The International Conference on Economics and Business, 1(1). doi: 10.55606/iceb.v1i1.182.

Pantun Harianja; Fuji Rahmadi; Rusiadi, Rusiadi; Ade Novalina; Bhaktiar Efendi; Lia Nazliaan Nasution; Suhendi, Suhendi; Diwayana Putri Nasution. THE ROLE OF BRAND IMAGE IN MEDIATED AMENITIES IN INCREASING TOURIST SATISFACTION. Proceeding of The International Conference on Economics and Business. 2022;1(1).

Artikel Terkait

Does work-family conflict explain the direct and indirect role effects of perceived organizational support and job satisfaction? Evidence in the Indonesian banking

Muzakki Muzakki; Asep Heryyanto

IMPLEMENTATION OF INNOVATION-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM at PT. PERTAMINA REFINERY UNIT (RU) II SEI. PAKNING IN FOSTERING THE ENTREPRENEURIAL SPIRIT OF MIKRO, SMALL,and MEDIUM ENTERPRISES

Mandataris, Mandataris; Seno Andri; Ruzikna, Ruzikna; Endang Sutrisna; Mashur Fadli

Empowerment of Cash Waqf in the Agricultural Sector

Johari, Johari

Determinants of QRIS Adoption Intention for MSMEs: Identification During Covid-19

Erlinda Sholihah; Risma Nurhapsari

The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency

Anindita Imam Basri ; Murti Sumarni; Anita Bella Susilowati; Kasnowo Kasnowo

DESIGNING BUSINESS PERFORMANCE MEASUREMENT INSTRUMENTS WITH SHORTTAN BALANCED SCORECARD AT CAFE RED &BLUE TANJUNGPINANG

Satriadi, Satriadi; Liza, Liza; Maulana Mega Putri Dwi Sukmawati; Lady Fitri Ayu Sihombing; Mario Radithya Tama
Tren Sitasi Jurnal