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This research was conducted to determine the appropriate CV Restu Mande business strategy design using strengths, weaknesses, opportunities and threats (SWOT) analysis and the Business Model Canvas (BMC) in achieving export targets. The method used in this research is a descriptive qualitative method. Data collection carried out in this research was interviews with the leadership of CV Restu Mande, observation both directly and indirectly, and documentation. The SWOT analysis carried out in this research produces a SWOT matrix as a recommendation for CV Restu Mande's business strategy. The results of the SWOT analysis, SWOT matrix, and proposed new Business Model Canvas at CV Restu Mande are that in the customer segments section, target consumers are added in the form of Indonesian communities abroad, in the channels section, websites, international e-commerce and overseas retail need to be added, in the customer relationship section, rewards need to be added for resellers, dropshippers and loyal customers, in the key resources section we need to add production facilities, in the key activities section we need to add more interesting and detailed marketing activities, in the key partnership section we need to add agent collaboration. or distributors, loyal customers, production partners, and international trade consultants or experts, and in the cost structure section it is necessary to focus on investment in production facilities.

A company is an entity that aims to achieve targets effectively and efficiently, where human resources (HR) play a crucial role as the main asset. For this reason, a job analysis is needed that includes an understanding of the responsibilities, authority and obligations of HR. From this analysis, companies can develop more specific job designs so that tasks can be carried out according to their respective skills and authority. The work design aims to explore topics related to the field of study, contribute to knowledge, and increase understanding of the topic being researched. This process involves qualitative research methods with a case study approach. Data was collected through in-depth interviews and document analysis, with a focus on in-depth analysis related to the topics studied. The job design includes strategic planning stages, developing new products and services, as well as increasing HR competency and productivity. SWOT analysis is used to identify a company's strengths, weaknesses, opportunities and threats in the market. Based on the results of the analysis, the company formulates an innovation strategy in products, processes and marketing. Human resource development is a top priority, including training, career development, and creating a work environment that supports creativity. HR management is also supported by a digital-based performance management system to increase organizational efficiency. Performance evaluations are carried out periodically to assess the effectiveness of strategy implementation and adjust necessary steps. This approach aims to achieve sustainable growth and strengthen the company's competitiveness in the global market.

This article describes the analysis and development strategy at PT Astra Honda Motor, one of the leaders of the Indonesian two-wheel industry. This article uses SWOT analysis and Porter's Five Forces model to examine the strengths, weaknesses, opportunities and threats facing the company. PT Astra Honda Motor is known for its product quality and strong brand image, but faces challenges from competitors such as Yamaha. Strategic design includes product differentiation, design innovation, and price adjustments to maintain market share.

The web-based land transportation management system is a modern solution for managing transportation operations by utilizing web technology to facilitate monitoring, scheduling, and optimization of fleet usage. This study aims to analyze the strengths, weaknesses, opportunities, and threats in the implementation of a web-based land transportation management system using SWOT analysis. The results of this study are expected to serve as a guide for companies or transportation management agencies in designing and developing efficient and effective systems. Although there are several challenges, such as dependency on stable internet infrastructure and relatively high implementation costs, the potential benefits, such as increased operational efficiency, cost reduction, and improved customer service quality, make this system highly relevant and have strong prospects for application in the land transportation industry.

This research was conducted to analyze the internal and external environmental issues of the “Singgalang Baru” glass and aluminium shop in the form of SWOT analysis. This research uses descriptive qualitative research methodology, and the data collection is in three main techniques, such as; 1) direct observation, 2) in-depth interviews with shop owners, and 3) documentation in the form of photos. This research used SWOT matrix analysis, the strategies obtained are SO, WO, ST, and WT strategies. The obstacles faced by “Singgalang Baru” include: 1) the lack of the business management, where human resources are still lacking especially technician staff, 2) challenges in optimizing marketing (ex. showcase) products with strategic locations, 3) the use of technology in marketing and buying and selling systems, and 4) lack of innovation in making products based by glass and aluminum materials. After conducting the analysis, the researchers concluded that the main effort to increase the competitiveness of the “Singgalang Baru” glass and aluminium shop was carried out with the SO strategy, where the strategy focuses on using strengths to take advantage of existing opportunities.                

The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are not yet equipped with an automatic system. External Factors: Opportunities: There is demand for round tofu products from outside the island, soybeans are available as raw materials, and the majority of competitors are in Cipaku District, providing room for expansion. Threat: Round tofu products have limited durability, raw material prices tend to fluctuate, and price competition is tight. Based on the SWOT analysis, the strategy that can be implemented is the S-O (Strength-Opportunity) Strategy, namely by maximizing the quality of round tofu, meeting market demand, collaborating with other factories, and establishing partnerships with modern markets to expand product distribution.

Penelitian ini berfokus pada perancangan strategi bisnis AIF Digital Custom Agency menggunakan kerangka Business Model Canvas (BMC) yang disusun berdasarkan analisis SWOT. Kerangka ini memetakan sembilan elemen utama dalam model bisnis untuk menciptakan strategi yang terintegrasi dan responsif terhadap tantangan pasar. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh AIF Digital Custom Agency. Hasil penelitian menunjukkan bahwa kekuatan utama bisnis ini terletak pada komunikasi yang efektif dengan pelanggan, penggunaan teknologi desain mutakhir seperti Adobe Creative Suite, serta penawaran harga yang kompetitif. Namun, tantangan yang dihadapi meliputi optimalisasi sumber daya dan perluasan penetrasi pasar. Kesimpulan dari penelitian ini adalah bahwa penerapan BMC memungkinkan AIF Digital Custom Agency untuk meningkatkan daya saing melalui optimalisasi operasional dan pengelolaan hubungan pelanggan yang lebih baik. Rekomendasi diberikan untuk memperkuat strategi pemasaran digital dan meningkatkan efisiensi proses internal, guna mendukung pertumbuhan bisnis yang berkelanjutan di industri desain digital custom.

Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values ​​for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible mushrooms, one of which is oyster mushrooms which are well known to the public and are a type that has high efficacy. "Warung Mushroom Mang Yayat" was chosen as the research object for several reasons, that this business has succeeded in surviving and developing amidst intense competition. The aim of this research is to analyze the SWOT strategy and analyze the development strategy of "Warung Mushroom Mang Yayat". SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a method for developing business strategies. The results of this research indicate that "Warung Mushroom Mang Yayat" can improve service and product quality using SWOT analysis. Despite several existing threats and weaknesses, "Warung Mushroom Mang Yayat" is able to continue to develop to this day.  

The development of Micro, Small and Medium Enterprises (MSMEs) has a strategic role in improving community welfare, especially in rural areas. This research aims to analyze the strengths, weaknesses, opportunities and threats (SWOT) faced by coconut processing MSMEs in Gesikharjo Village, Palang District. Data was collected through in-depth interviews with MSME actors, field observations, and document analysis. The research results show that the main strengths of these MSMEs are the availability of local raw materials and community support. However, weaknesses such as technological and management limitations are still challenges. Opportunities such as increasing demand for processed coconut products in local and national markets provide bright prospects, although threats such as price competition and global market fluctuations still need to be watched out for. Research recommendations include strengthening the managerial capacity of MSME players, product innovation, and collaboration with the government and private sector to create a sustainable business ecosystem.

Kecemasan akademis terkait Produk Non Agunan (PRONA) dalam pembiayaan musyarakah di KSPPS BMT Al Hikmah Semesta Jepara menjadi fokus penelitian ini. Metode penelitian yang digunakan adalah wawancara, observasi, dan dokumentasi untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman produk. Analisis lingkungan internal perusahaan dilakukan untuk menganalisis fungsi perusahaan. Matriks IFAS dan EFAS digunakan untuk merumuskan faktor strategis internal dan eksternal perusahaan. Hasil penelitian mengidentifikasi kekuatan dan kelemahan produk non agunan (PRONA), serta peluang dan ancaman yang dihadapinya. Analisis SWOT digunakan untuk merumuskan strategi perusahaan berdasarkan faktor internal dan eksternal yang mempengaruhi kinerja perusahaan. Kesimpulannya, Produk Non Agunan (PRONA) berpotensi untuk meningkatkan kapasitas ekonomi masyarakat dan membantu anggota yang menggunakan produk tanpa agunan. Penelitian ini memberikan pemahaman yang komprehensif tentang produk dan memungkinkan penelitian strategis yang efektif.

This study aims to analyze the internal and external factors influencing the marketing strategy of Tagify, a business engaged in the design of lanyards and ID cards. Using a descriptive qualitative analysis method, the study collects secondary data from literature reviews related to marketing strategies and SWOT analysis. The findings reveal that Tagify's strengths lie in creative design, fast production capability, and flexibility in meeting customer demands. However, the main challenges are limited production capacity and suboptimal use of social media for marketing. Significant opportunities exist in the growing demand for custom products in corporate sectors and large events, while the primary threat comes from intense price competition. The implications of this research show that SWOT analysis is crucial in formulating effective marketing strategies to address challenges, seize available opportunities, and strengthen Tagify's competitive position in the market.

This research discusses efforts to increase the competitiveness of "Tarekli" MSMEs through SWOT analysis. The main goal of this analysis is to maximize strengths and opportunities, while reducing weaknesses and threats faced by the business. The research method uses a descriptive qualitative approach, relying on data from scientific journals and online publications. The analysis results show that Tarekli has advantages in the form of product and service quality, but faces challenges such as distribution difficulties and dependence on raw materials with unstable prices. Innovation in packaging and brand strengthening were identified as strategic steps to increase competitiveness. SWOT analysis provides important insights for MSMEs in formulating growth strategies and increasing customer satisfaction..

Employee job satisfaction has become a central issue in the modern business world. Companies that succeed in creating a positive and productive work environment tend to have a competitive advantage. One factor that greatly affects job satisfaction is the quality of human relations. PT Paragon Technology and Innovation, as a leading cosmetics company in Indonesia, strives to create a conducive work environment for its employees. This study aims to analyze the extent to which the application of human relations principles at PT Paragon contributes to increasing employee job satisfaction. Using SWOT analysis, this research will identify the strengths, weaknesses, opportunities, and threats associated with the implementation of human relations in the company and formulate recommendations for future improvements.  

Investment in marine protection and Fisheries Management Areas (FMAs) is crucial for maintaining the sustainability of the global marine ecosystem. This paper aims to evaluate investment in marine protection and FMAs using Bunaken National Park as a case study. The Cost-Benefit and SWOT analysis approaches are employed to assess the efficiency, effectiveness, and challenges faced in marine protection and fisheries management efforts in this area. Through this review, various costs and benefits of the investment are evaluated, while strengths, weaknesses, opportunities, and threats associated with the implementation of the investment are also identified. The results of this analysis provide insights into the economic feasibility, potential success, and strategies that can be implemented to enhance the sustainability of the marine ecosystem and the welfare of local communities in Bunaken National Park.    

The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is widely known and commonly applied in business strategy. CV Dejeefish was chosen for this SWOT analysis to help develop the company’s business strategy. The objective of this study is to identify the impact of SWOT analysis on business development and to uncover weaknesses, obstacles, and areas for improvement that could enhance the company’s efficiency, quality, and sustainability. The findings indicate that CV Dejeefish is in a relatively strong position, with more strengths than weaknesses and threats. However, CV Dejeefish still needs to implement a combination of SWOT-based business strategies and a SWOT Matrix. Firstly, in the SO (Strengths-Opportunities) strategy, the company can leverage high-quality broodstock from BBAT to expand its market, adopt the latest technology in aquaculture, and develop value-added products. Secondly, in the WO (Weaknesses-Opportunities) strategy, expanding the use of aquaculture technology and improving responsiveness to climate change and market conditions is strongly recommended. For the ST (Strengths-Threats) strategy, a focus on strict quality control, risk mitigation, and maintaining adequate capital reserves is necessary to address potential threats. Lastly, the WT (Weaknesses-Threats) strategy should involve implementing effective monitoring systems, building strong relationships with stakeholders, and conducting regular evaluations.

Global Youth Action is a company engaged in youth empowerment with a focus on supporting the achievement of Sustainable Development Goals (SDGs) through the collaboration of various youth movements in Indonesia and internationally. However, the company still faces challenges in terms of infrastructure and information system (IS) applications that are not fully capable of supporting business processes optimally. One of the main obstacles is the limited human resources who have expertise in managing SI and information technology (IT) effectively. In preparing the SI strategic planning framework, this research uses the Ward and Peppard approach to analyze company needs. The analysis process includes mapping the company's internal and external environment through Value Chain Analysis and SWOT Analysis, as well as grouping the application portfolio using McFarlan Strategic Grid. The results of this research recommend the development of various applications such as the Global Youth Action Website application, SAP application, customer service information system, asset information system, and executive information system. These recommendations are expected to provide strategic direction for the global youth action company, as well as improve IT HR competencies and strengthen the application portfolio to support the sustainability of business processes at Global Youth Action.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

Industry has an important role in the economic growth of a region. The city of Yogyakarta is an example that shows the diversity of industry, especially on a small scale or home-based, such as PT. TS Putra 2 which focuses on aluminum casting. The aim of this research is to find out the right marketing strategy for PT. TS Putra 2. This research method is qualitative and quantitative based on location observations and interviews with company owners. Analysis uses the SWOT method and IFAS-EFAS method. The results of this research are the potential and opportunities to expand marketing reach and increase industrial profitability, which can be done through marketing innovation, direct sales, and utilization of marketing time. The conclusion of this research is that a marketing team is also needed to come up with marketing innovations for TS Putra 2 Cast Aluminum products.

In the effort to foster global economic growth increasingly focused on maritime connectivity, global maritime axis policies have become increasingly crucial. This is especially true for island regions like the Riau Islands Province. In confronting these complex dynamics, SWOT analysis becomes a vital instrument for understanding the challenges and opportunities involved. This article explores strategic navigation within the context of the Riau Islands Province, with a focus on SWOT analysis of global maritime policies. Through this approach, the article aims to provide in-depth insights into the factors influencing maritime policies in the region, as well as highlighting strategic potentials and challenges that need to be addressed. Consequently, the results of this analysis are expected to serve as a foundation for effective decision-making in developing sustainable and adaptive maritime policies in the Riau Islands Province.

The purpose of this study was to determine the development strategy of Berkah Mandiri furniture business using the SWOT method. The study was conducted at Berkah Mandiri Furniture Business owned by Mr. Watiman in Padang Mekar Village, Padangguni District. The respondents were the owners of the Berkah Mandiri Furniture industry. The analysis method used in this study was SWOT analysis. SWOT analysis is used to create a strategy in developing the Berkah Mandiri Furniture business. The results of the IFAS and EFAS analysis conducted on the Berkah Mandiri Furniture business development strategy in Padang Mekar Village, Padangguni District, showed that the current state of the Berkah Mandiri Furniture business is in a favorable situation (quadrant 1). The strategy that must be implemented in this condition is to support an aggressive growth policy (Growth oriented strategy) to increase income. Keywords: