Analisis dan Rancangan di PT Honda

Atthaya Dwi Putri ; Hendra Riofita
Journal Economic Excellence Ibnu Sina 📅 2024 Vol 2, No 4 🔗 DOI: 10.59841/excellence.v2i4.2085
Abstract
This article describes the analysis and development strategy at PT Astra Honda Motor, one of the leaders of the Indonesian two-wheel industry. This article uses SWOT analysis and Porter's Five Forces model to examine the strengths, weaknesses, opportunities and threats facing the company. PT Astra Honda Motor is known for its product quality and strong brand image, but faces challenges from competitors such as Yamaha. Strategic design includes product differentiation, design innovation, and price adjustments to maintain market share.
Keywords
PT Honda; Analysis; Industry
How to Cite

Atthaya Dwi Putri & Hendra Riofita (2024). Analisis dan Rancangan di PT Honda. Journal Economic Excellence Ibnu Sina, 2(4). https://doi.org/10.59841/excellence.v2i4.2085

Atthaya Dwi Putri; Hendra Riofita, "Analisis dan Rancangan di PT Honda," Journal Economic Excellence Ibnu Sina, vol. 2, no. 4, 2024.

Atthaya Dwi Putri; Hendra Riofita. "Analisis dan Rancangan di PT Honda." Journal Economic Excellence Ibnu Sina, vol. 2, no. 4, 2024.

Atthaya Dwi Putri; Hendra Riofita. "Analisis dan Rancangan di PT Honda." Journal Economic Excellence Ibnu Sina 2, no. 4 (2024).

Atthaya Dwi Putri & Hendra Riofita (2024) 'Analisis dan Rancangan di PT Honda', Journal Economic Excellence Ibnu Sina, 2(4). doi: 10.59841/excellence.v2i4.2085.

Atthaya Dwi Putri; Hendra Riofita. Analisis dan Rancangan di PT Honda. Journal Economic Excellence Ibnu Sina. 2024;2(4).

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