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Danang Danang; Toni Wijanarko Adi Putra

Jurnal Sains dan Kesehatan (JUSIKA) 2023 Universitas Muhamadiyah Manado

Chest X-ray report generation has become an important topic in vision-to-language research. However, fully generative models often create fluent clinical reports that may contain unsupported or inaccurate statements, leading to hallucination problems and reducing reliability. This study investigates evidence-grounded report generation using the Open-i (IU X-ray) dataset with two main goals: generating coherent radiology reports from X-ray images and minimizing unsupported clinical entities through evidence retrieval. Four experimental models were evaluated: a baseline image-to-report model (E1), an alignment-enhanced model using the InfoNCE objective (E2), a retrieval-grounded model that incorporates Top-K evidence sentences with citation markers such as [E#] (E3), and a reranking model that selects the most evidence-supported output (E4). Experimental results on the Open-i test dataset show that grounding methods significantly reduce hallucination rates and improve entity overlap performance. The reranking approach achieves the best grounding quality, although stronger grounding slightly lowers text-overlap scores and increases inference time. Overall, retrieval-based grounding with explicit citations and reranking offers an effective approach for improving factual consistency and reducing unsupported information in automated radiology report generation.

Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana

CiDEA Journal 2023 Universitas 17 Agustus 1945 Semarang

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.

Dedi Irawan; Sulistianto Sutrisno Wanda

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

Website is a form of mass media that is published through internet network that can be accessed anywhere and anytime. To know the quality of a website it is necessary to measure, by doing measurement of the quality of a website can be known user satisfaction against the website. In this study using the WebQual 4.0 method refers to the three core dimensions representing the quality of a Website, namely usability, Information Quality, Service Interaction Quality. This research was conducted using a questionnaire the population of this study were Lintasarta employees, sample from this study 28 questionnaires. After the data is obtained, it is tested for validity and reliability. In this study, the regression analysis used the assumption test classical, and multiple linear analysis. Then for hypothesis testing F test and t test are used. The results obtained in this study are Usability Quality, Information Quality and Interaction quality have a positive effect on consumer satisfaction.

Prayoga Pidrosa; Rizki Pratama; Tata Sutabri

Jurnal Sistem Informasi dan Ilmu Komputer 2023 International Forum of Researchers and Lecturers

The rapid development of e-commerce technology demands the adoption of efficient and reliable payment systems to enhance user experience. This research aims to analyze the quality of smart payment system performance in the context of e-commerce business. The analytical method used includes evaluating the reliability, responsiveness, transaction speed and security of the smart payment system. This study involved a survey of a number of e-commerce customers who use the smart payment system, with a focus on their perception of the quality of system performance. In addition, data collection is carried out by analyzing transaction times, failure rates and transaction security through smart payment systems used by several leading e-commerce platforms. The research results show that the reliability of the smart payment system has a significant impact on e-commerce user satisfaction. Additionally, responsiveness and transaction speed play an important role in ensuring optimal user experience. The security factor is also a critical aspect in increasing user trust in the smart payment system. This research provides valuable insights for e-commerce service providers and payment system developers to improve and optimize the performance quality of their smart payment systems. The implications of these findings can be used as a basis for developing better strategies in improving the efficiency and reliability of electronic payments in e-commerce businesses.

Azmi Luthfiyyah, Afifah; Muh. Kasyfillah, Andi; Maal Latief , Andi; Fajriani Ridwan, Vita

Jurnal Teknik Sipil 2023 Faculty Of Engineering University 17 August 1945 Semarang

Abstract. Public transportation is often considered a practical solution for reducing traffic congestion. However, initial surveys conducted after implementing the TEMAN Bus service along Corridor 2 showed low enthusiasm among commuters. Only 14.103% of them used the service. This study aims to identify areas for improvement to increase public interest in utilizing this service. Corridor 2 runs from Mall Panakkukang to Sultan Hasanuddin International Airport and vice versa. The study focuses on four main categories of variables: service level, service quality, socialization/information, and stop services. To assess public interest in the TEMAN Bus service along Corridor 2, this study used observations and distributed questionnaires. The questionnaire data was then analyzed using Structural Equation Modeling (SEM) after undergoing validity and reliability tests. The study found that the variable of stop services was the primary factor contributing to the low level of public interest. Keywords: teman bus; trans mamminasata; public transportation; SEM   Abstract. Transportasi massal merupakan salah satu pilihan yang tepat dalam mengatasi kemacetan. Namun setelah beroperasi, berdasarkan hasil pra survei yang peneliti    lakukan,antusias masyarakat yang menggunakan TEMAN Bus masih sangat rendah untuk rute koridor 2 dengan persentase 14,103%. Oleh karena itu, perlu dilakukan suatu perbaikan untuk meningkatkan minat masyarakat untuk menggunakan TEMAN Bus Trans Mamminasata rute koridor 2 (Mall Panakkukang – Bandara Internasional Sultan Hasanuddin dan sebaliknya). Variabel yang digunakan dalam penelitian ini ada 4 kategori diantaranya tingkat pelayanan, kualitas pelayanan, sosialisasi/informasi dan layanan halte. Penelitian ini dilakukan pada trayek TEMAN Bus Trans Mamminasata rute koridor 2 dengan melakukan observasi langsung dan penyebaran kuesioner untuk mengetahui tingkat minat masyarakat dalam menggunakan TEMAN Bus. Data dari hasil kuesioner diolah dengan melakukan uji validitas dan reliabilitas kemudian melakukan analisis menggunakan Structural Equation Modeling (SEM). Hasil dari pengolahan tersebut menunjukkan faktor rendahnya minat masyarakat adalah variabel layanan halte. Keywords: teman bus; trans mamminasata; transportasi massal; SEM.

Angga Alfian; Akbar Ramadhan Gumas; Nadya Shahnaz Gabriella

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research was created to discuss the juridical review of the impact of the proliferation of online transportation partners. Indonesia has experienced an industrial revolution, based on the Big Indonesian Dictionary (KBBI), Industrial Revolution is divided into two words, namely Revolution and Industry. Revolution is change that occurs very quickly, while industry is an effort to carry out production. So in conclusion, the Industrial Revolution is an event that happened very quickly in carrying out production activities which were carried out using technological tools and something produced had added value. The proliferation of online transportation partners is an example of the results of the industrial revolution. There are five important variables to consider when evaluating an ecommerce website: interface, navigation, content, reliability, and technical. An interface is a type of application that connects users and facilitates financial and business transactions for the general public. The user interface provides ease of use for its users. One user interface that is currently popular in Indonesia is Go-Jek, an e-commerce application that makes it easier for users to purchase goods or services, whether transported or not. This research will discuss the impact of Go-Jek according to judicial review.

Aldi Muflih Azhari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of service quality variables (X1) and location (X2) on purchasing decisions (Y) at Tell Kopi Kediri. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 267 respondents at Tell Kopi. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y = 16.559 + 0.316 Location has a partially significant effect on purchasing decisions with a sig result of 0.000 <0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that service quality and location simultaneously and significantly influence purchasing decisions.

Anis Fitria Harahap

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aims to find a significant relationship between parental care in class IV of SD Negeri 064072 Medan Polonia and their motivation to study with the research title "The Relationship between Parenting Patterns and the Learning Motivation of Class 4 Students of SD Negeri 064027 Medan Polonia T.A 2023/ 2024”. The data collection technique or instrument used is a questionnaire whose validity and reliability are tested. The sample in this study was 30 grade IV elementary school students. The data analysis techniques used are normality test, homogeneity test, relationship coefficient test, and hypothesis test. The research results showed that the correlation coefficient data calculation obtained a correlation interpretation value of 0.985. The value of 0.985 is located between the coefficients 0.80-1.00. So it can be concluded that: 1) the magnitude of the correlation coefficient between the independent variable Parenting Patterns (X) and the dependent variable learning motivation (Y) SD Negeri 064027 Medan Polonia T.A 2023/2-24 is classified at a very high level. 2) The normality test obtained an average value of 87.003. Based on the calculations, it is found that Lcount = 0.14133 and Ltabel = 0.161 with a significance level of α = 0.05, so Lcount < Ltabel (0.14133 < 0.161) which means the Ho hypothesis is accepted. So it can be concluded that the data is normally distributed. 3) From a level of 28, the ttable obtained at a 5% significance level is 2.001717468. So it is concluded that there is a positive relationship between parenting patterns and the learning motivation of class IV students at SD Negeri 064027 Medan Polonia for the 2023/2024 academic year.

Anis Fitria Harahap

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aims to find a significant relationship between parental care in class IV of SD Negeri 064072 Medan Polonia and their motivation to study with the research title "The Relationship between Parenting Patterns and the Learning Motivation of Class 4 Students of SD Negeri 064027 Medan Polonia T.A 2023/ 2024”. The data collection technique or instrument used is a questionnaire whose validity and reliability are tested. The sample in this study was 30 grade IV elementary school students. The data analysis techniques used are normality test, homogeneity test, relationship coefficient test, and hypothesis test. The research results showed that the correlation coefficient data calculation obtained a correlation interpretation value of 0.985. The value of 0.985 is located between the coefficients 0.80-1.00. So it can be concluded that: 1) the magnitude of the correlation coefficient between the independent variable Parenting Patterns (X) and the dependent variable learning motivation (Y) SD Negeri 064027 Medan Polonia T.A 2023/2-24 is classified at a very high level. 2) The normality test obtained an average value of 87.003. Based on the calculations, it is found that Lcount = 0.14133 and Ltabel = 0.161 with a significance level of α = 0.05, so Lcount < Ltabel (0.14133 < 0.161) which means the Ho hypothesis is accepted. So it can be concluded that the data is normally distributed. 3) From a level of 28, the ttable obtained at a 5% significance level is 2.001717468. So it is concluded that there is a positive relationship between parenting patterns and the learning motivation of class IV students at SD Negeri 064027 Medan Polonia for the 2023/2024 academic year.

Dyah Wiyati Kusumaningtyas; Ngatmini Ngatmini; Siti Ulfiyani

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2023 CV. Alim's Publishing

This research aims to determine the effect of using YouTube media on the ability to retell advertising content in class VIII students at SMP Negeri 1 Karangawen for the 2023/2024 academic year. The type of research used is true experimental with a Posttest Only Control Design. The population of this study was all students in class VIII of SMP Negeri 1 Karangawen and the selected samples were class VIII B as the control class and class VIII C as the experimental class. The data collection technique uses a test technique in the form of a posttest retelling the contents of the advertisement. Data analysis techniques used include validity testing, reliability testing, normality testing, homogeneity testing and hypothesis testing. The results of the hypothesis test showed that there was a difference between the experimental and control class posttests. The results obtained were tcount 0.391 > ttable 0.254 and significance 0.00 < 0.05. Based on these results, it can be concluded that there is an influence of the use of YouTube media on the ability to retell the content of advertisements in class VIII students at SMP Negeri 1 Karangawen for the 2023/2024 academic year.

Chesa Clara Chameria; Abdul Sadad

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2023 Pusat Riset dan Inovasi Nasional

Indonesia is one of the developing countries, to carry out fair and equitable development throughout Indonesia, there is a need for sufficient energy as a driving motor for development itself. Electricity distribution in Pekanbaru, as in other regions of Indonesia, is handled by the State Electricity Company (PLN) as the largest electricity supply company in Indonesia. PT. PLN (Persero) Pekanbaru ULP Panam branch as one of SOEs that aims to provide services in the field of electricity to the community (Public Utility). Organizational structure that is a primary and absolute requirement for increasing employment, responsibility and achievement of established goals. The purpose of this study is to describe and analyze PT.PLN services in handling customer complaints and identify and analyze the inhibitory factors of PT.PLN services in handling customer complaints. This study used Zeithaml's theory of five indicators: Tangible, Reliability, Responsiveness, Assurance, Emphathy. The methods used in this study are qualitative research methods that are descriptive. With data collection techniques, observation interviews and documentation. The service provided by PLN ULP Panam is still insufficient because of the many customer complaints that resulted in the service process being hampered. The service provided by the officers is not sufficient in responding to customer complaints and the SOP or Service Standards for officers in handling customer complaints do not exist. PLN ULP Panam must take this problem seriously because if there is no SOP or Service Standard, it is detrimental to the service process provided to customers.

Fajrin Mubarokh

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of  work engagement, work motivation,  organizational culture and work discipline on employee job satisfaction. The type of research used is quantitative methods with descriptive analysis. The data collection technique was carried out online with a questionnaire using a Likert scale of one to five and obtained by a simple random sampling method on 126 respondents with criteria over the age of 18 years and had worked or were working. The data analysis techniques used in this study are: Outer Model with Convergent Reliability, Composite Reliability, Cronbach's Alpha and Inner Model calculations with T statistic, R-Square, f-Square, and VIF calculations using SmartPLS (Partial Least Square) tools version 4.0.9.3. The results showed that: 1) Work involvement has a significant influence on employee job satisfaction. 2) Work motivation has a significant influence on employee job satisfaction. 3) Organizational culture  has a significant influence on employee job satisfaction. 4) Work discipline has a significant influence on employee job satisfaction.

Rhosi Rahmawati; Anton Subarno; Subroto Rapih

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: 1) the effect of teacher-student interpersonal relationship on learning motivation, 2) the effect of school environment on learning motivation and 3) the effect of teacher-student interpersonal relationship and school environment on student learning motivation at SMK Negeri 1 Banyudono. This research is quantitative research with a correlational method. The subject of this research is students of SMK Negeri 1 Banyudono. The sampling technique used on this research is stratified random sampling. Data collection technique using a questionnaire. The instrument validation technique used on this research is validity test and reliability test. Data analysis includes classical assumption tests, such as normality tests, linearity tests and multicollinearity tests and there are hypothesis tests such as t-test, F-test, coefficient of determination, multiple regression analysis, effective contribution and relative contribution. The results of this research are: First, that there is a positive and significant influence of the teacher-student interpersonal relationship variable on student learning motivation at SMK Negeri 1 Banyudoni. This is evidenced by the value of Tvalue > Ttable 6.67 > 1.98 and a significance value of <0.05. So H0 is rejected and H1 is accepted. Second, it was found that there was no significant influence of school environmental variables on student learning motivation at SMK Negeri 1 Banyudono but the results still showed in a positive direction. This is proven by the significance value of the school environment of > 0.05 and the T value of 0.56 < T table of 1.98 so that H0 is accepted and H2 is rejected. Third, there is a positive and significant influence of teacher-student interpersonal relationship variables and the school environment together on student learning motivation at SMK Negeri 1 Banyudono. This is evidenced by the results of the F test with a F value of 34.75 > 3.09 F table with a significance level <0.05. So H0 is rejected and H3 is accepted. The results of multiple linear regression analysis show a coefficient of determination value of 0.438, where teacher-student interpersonal relationships and the school environment together influence student learning motivation by 43.8%. While the remaining 56.2% is influenced by other factors. Teachers should be active in participating in communication competency training in order to improve teacher-student interpersonal relationships and teachers pay more attention to all students.

Intan Septiany Simbolon; Marsofiyati Marsofiyati; Christian Wiradendi Wolor

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The purpose of this study was to determine the effect of Self-Efficacy, Hardiness, and Learning Environment on Academic Stress in Students of SMKN XX. The research method used is a survey method with a quantitative approach. The population in this study were students in grades X, XI, and XII of SMKN XX totaling 210 students. The sampling technique used is the probability sampling method with the Slovin formula with an accuracy of the difficulty level of 5% so that a sample of 100 students is obtained. The data analysis technique used in this study uses validation and reliability tests which are calculated using IBM SPSS (Statistical Package for Social Science) software version 24. The results of this study indicate that there is a positive and significant effect on interest in learning, there is a positive and significant effect between the effects of self-efficacy, hardiness, and learning environment together on interest in learning.

Martha Dwi Novalia; Umi Eliawati; Utari Christya Wardhani

Jurnal Inovasi Riset Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

The quality of health services is a manifestation of the results of the performance of health workers which results in patient satisfaction, if the service meets or exceeds what the patient expected (Antari, 2019). Service quality is assessed from five variables, namely Reliability, Responsiveness, Physical Evidence, Guarantee and Empathy. The aim of the research was to determine the relationship between the quality of nursing services and the level of outpatient satisfaction at RSBT Karimun in 2023. The research carried out was descriptive correlational research and a cross-sectional approach. The sampling method used was consecutive sampling with a sample size of 174 outpatients at Bakti Timah Karimun Hospital in 2023. Research data was collected by filling in questionnaires by respondents. The research data were analyzed univariately with frequency tables and bivariate tests with the Chi Square test. The results of the univariate analysis show a picture of Service Quality from the reliability variable. The results of the bivariate analysis of the Reliability and Satisfaction variables were obtained, so it can be concluded that there is a significant relationship between service quality and satisfaction of outpatients at Bakti Timah Karimun Hospital in 2023. It is hoped that this research's suggestions will enable the educational institution at Awalbros University, Batam, to increase nurses' knowledge about the quality of nursing services. to increase patient satisfaction.

Gina Aulia Nurizqi; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

By carrying out this analysis the aim is to determine the influence of learning motivation, Learning Discipline, Learning Independence and Peer Interaction on Learning Readiness. The type of research used is a quantitative method with descriptive analysis. Technique Data collection was carried out online with a questionnaire using a one Likert scale up to five and obtained using a simple random sampling method on 110 respondents with Criteria are active students aged 18-22. Data analysis techniques used in. This research is: Outer Model with Convergent Reliability and Discriminant calculations Validity, Composite Reliability, Cronbach's Alpha and Inner Model with T calculations statistics, R Square, f-Square, and VIF using the SmartPLS 4 (Partial Least Square).

Safitri, Baiq Ira Dwi

ISAINTEK: Jurnal Informasi, Sains dan Teknologi 2023 Politeknik Negeri FakFak

Angkutan umum perkotaan merupakan sarana transportasi yang saat ini masih banyak digunakan di daerah perkotaan karena mudah diakses dengan biaya yang cukup terjangkau. Oleh karena itu, sebagai sarana transportasi yang diandalkan oleh masyarakat untuk menunjang kegiatannya, angkutan umum harus memiliki kualitas pelayanan yang baik. Tujuan dari penelitian ini adalah untuk menganalisis bentuk tarikan-bangkitan Bus Damri dan untuk mencari tingkat kepuasan pengguna jasa terhadap kinerja Bus Damri di Kabupaten Sumbawa. Tingkat kepuasan dihitung dengan metode Customer Satisfaction Index (CSI). Untuk menentukan kualitas jasa pelayanan digunakan metode SERVQUAL (Service Quality), yang meliputi dimensi reliabilitas (reliability), daya tanggap (responsiveness), jaminan (assurance), empati (emphaty), dan bukti fisik (tangibles). Hasil analisis dengan metode Customer Satisfaction Index (CSI) menghasilkan nilai sebesar 88,13 %, artinya secara keseluruhan tingkat pelayanan angkutan Bus Damri di Kabupaten Sumbawa puas.

Arista Puji Utami; Nunky Vinalia; Ilyas Febriyan; Brian Gamara Putra; Herlina Manurung

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to research the role of internal auditor to the quality of financial reporting. Financial reporting is an important part as consideration to make a decision. Therefore, the quality of financial reporting needs to be observed because it affects stakeholders’ decision. Nowadays, the role of internal audit is highlighted as one of the important roles to improve the quality of financial reporting.The samples used are Internal Audit working in a company. The dependent variable in this study is the quality of financial statements, while the independent variable is Internal Audit. The results of this research shows that the internal auditor has a positive and significant role on the quality of financial reporting. The more the internal auditor involves in monitoring the reliability of financial reporting, the better quality of financial reporting will be.

Ipan Hasmadi; Rudiman Rudiman; Khoirul Huda Dwi Putra; Muhammad Farhat jundullah

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2023 STIKes Ibnu Sina Ajibarang

The significant changes in daily life patterns, driven by technological advancements, particularly in the transportation sector, are evident through the emergence of on-demand services such as Gojek. This research aims to explore users' perspectives and opinions regarding service quality, focusing on aspects like driver behavior, responsiveness, and reliability within the Gojek platform. The Naive Bayes method is employed to analyze user sentiments toward the driver services, supported by the Orange software to comprehend the complex patterns in user reviews. Evaluation is conducted on reviews from the Play Store, resulting in an accuracy of 87.4%, F1 score of 87.6%, precision of 87.9%, and recall of 87.4%. These findings indicate the success of the model in identifying and predicting predefined variables. Through the combination of methods and software, the study concludes that sentiment analysis of Gojek's driver services can be performed efficiently and reliably, providing valuable insights for online motorcycle taxi service providers.

Achmad Syahruddin; Istiqomah Istiqomah; Biyuta Biyuta

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store. The sample in this study was furniture buyers at the Udin Surya Store who met with researchers from June to July 2023 using incidental sampling techniques and the number of samples obtained was 50 people. Buyers as the sample in this study were given a questionnaire consisting of 25 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out using the SPSS application. The results of testing the research instrument, namely the questionnaire, show that the 25 statement items are valid because r count > r table. Apart from that, all statements are reliable because the Cronbach's Alpha value is > 0.60 (0.915 > 0.60). The regression equation obtained is Y = 7.308+0.015X1+0.168X2 +0.199X3+0.535 X4. The correlation coefficient value is 0.789, this shows a strong relationship between consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on the decision to purchase (Y) furniture at the Udin Surya Store. The coefficient of determination value is 0.589, which means that consumer behavior consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store is 58.9% while the remaining 41 .1% is influenced by factors not included in this study. Simultaneous testing shows that the value of Fcount > Ftable (18.553 > 2.58) so it can be concluded that there are consumer behavior variables consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) which influence jointly on decision to purchase (Y) furniture at the Udin Surya Store. Next, a partial test was carried out by looking at the calculated t value for each sub-variable of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4), each of which was 0.052; 1,283; 1,211; 4.804 which when compared with the t table of 2.01410, then psychological (X4) is 4.804 > 2.01410, the dominant influence on purchasing decisions (Y) for furniture at the Udin Surya Store because t count > table. Meanwhile, culture (X1), social (X2), personal (X3) do not have a significant effect on purchasing decisions (Y) for furniture at the Udin Surya Store because the calculated t value < t table.