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Putri Sulisti; Hildawati Hildawati

Desentralisasi : Jurnal Hukum, Kebijakan Publik, dan Pemerintahan 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Street vendors play an essential role in urban informal economies by fulfilling community needs and supporting local economic activity. This study analyzes the role of business ethics in building consumer trust among street vendors in Dumai, Indonesia. A qualitative descriptive method was applied using interviews, observation, and documentation involving three vendors and two consumers. Findings indicate that ethical practices such as honesty in transactions, responsibility for product quality, friendly service, and cleanliness of business premises improve consumer comfort and perceived safety. These conditions encourage repeat purchases, customer loyalty, and a positive reputation for vendors. Therefore, business ethics function not only as moral guidance but also as social capital supporting the sustainability of informal microenterprises. This study highlights that ethical behavior is crucial for strengthening long-term relationships between vendors and consumers in urban settings. Overall, implementing ethical standards contributes to sustainable small business development in informal sectors. It also improves public trust.

Nine Elissa Maharani; Dewi Puspito Sari; Fiqi Nurbaya

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2026 CV. ALIM'SPUBLISHING

Permasalahan sampah memerlukan penangan yang serius, karena jika sampah tidak dikelola dengan baik maka akan menyebabkan masalah estetika, pencemaran bahkan kesehatan penghuni lingkungan tersebut. Pengelolaan sampah di Pasar Telukan yang tak bisa lepas dari sampah hasil kegiatan perdagangan memerlukan penyelesaikan terutama dari pedagang itu sendiri dalam hal sikap dan perilakunya dalam mengelola sampah. Ketersediaan fasilitas sarana dan prasarana pembuangan sampah juga menjadi faktor yang mempengaruhi pengelolaan sampah pasar. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi pengelolaan sampah di Pasar Telukan di Kecamatan Grogol Kabupaten Sukoharjo. Pada penelitian ini peneliti menggunakan pendekatan kuantitatif, dengan menggunakan kuesioner dalam pengambilan data pada 111 pedagang di Pasar Telukan Sukoharjo.  Teknik sampling dengan menggunakan simple random sampling dan metode analisa data menggunakan uji chi square.  Hasil penelitian ini terdapat hubungan pengetahuan terhadap perilaku pedagang dalam pengelolaan sampah, terdapat hubungan positif dan signifikan sikap terhadap perilaku pedagang dalam pengelolaan sampah, dan fasilitas sarana prasarana terhadap perilaku pedagang dalam pengelolaan sampah di Pasar Telukan Grogol Sukoharo menunjukkan hubungan yang positif dan signifikan.

Nine Elissa Maharani; Dewi Puspito Sari; Fiqi Nurbaya

JURNAL ILMIAH KESEHATAN MASYARAKAT DAN SOSIAL 2026 CV. ALIM'SPUBLISHING

Permasalahan sampah memerlukan penangan yang serius, karena jika sampah tidak dikelola dengan baik maka akan menyebabkan masalah estetika, pencemaran bahkan kesehatan penghuni lingkungan tersebut. Pengelolaan sampah di Pasar Telukan yang tak bisa lepas dari sampah hasil kegiatan perdagangan memerlukan penyelesaikan terutama dari pedagang itu sendiri dalam hal sikap dan perilakunya dalam mengelola sampah. Ketersediaan fasilitas sarana dan prasarana pembuangan sampah juga menjadi faktor yang mempengaruhi pengelolaan sampah pasar. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi pengelolaan sampah di Pasar Telukan di Kecamatan Grogol Kabupaten Sukoharjo. Pada penelitian ini peneliti menggunakan pendekatan kuantitatif, dengan menggunakan kuesioner dalam pengambilan data pada 111 pedagang di Pasar Telukan Sukoharjo.  Teknik sampling dengan menggunakan simple random sampling dan metode analisa data menggunakan uji chi square.  Hasil penelitian ini terdapat hubungan pengetahuan terhadap perilaku pedagang dalam pengelolaan sampah, terdapat hubungan positif dan signifikan sikap terhadap perilaku pedagang dalam pengelolaan sampah, dan fasilitas sarana prasarana terhadap perilaku pedagang dalam pengelolaan sampah di Pasar Telukan Grogol Sukoharo menunjukkan hubungan yang positif dan signifikan.

Rayden Soegiarto; Elvira Wijaya

SARGA: Journal of Architecture and Urbanism 2026 Universitas 17 Agustus 1945

Bangunan Landhuizen Kelengan di Kota Semarang, merupakan salah satu bangunan yang memiliki arsitektur Indische Empire Style. Arsitektur Indische Empire Style merupakan arsitektur yang bukan murni arsitektur Belanda, tetapi sudah beradaptasi dengan iklim setempat. Arsitektur Indische Empire Style hadir melalui karya arsitek Belanda dan diperuntukkan bagi bangsa Belanda yang tinggal di Indonesia, pada masa sebelum kemerdekaan Indonesia. Bangunan Landhuizen Kelengan dibangun pada awal abad ke 18, tetapi tidak ada data pasti mengenai tahun berdirinya bangunan tersebut. Fungsi awal bangunan ini merupakan sebuah rumah tinggal dari seorang pejabat VOC (Vereeniging van Oost-Indische Compagnië) yang bernama Tuan Klein, kemudian berpindah tangan kepada Be Biauw Tjoan, seorang pedagang, pebisnis, serta pemimpin masyarakat Tionghoa (opsir) di Kota Semarang. Penelitian ini bertujuan untuk mengetahui gaya karakter arsitektur Indische Empire Style pada bangunan Landhuizen Kelengan di Kota Semarang. Penelitian ini menggunakan metode deskriptif kualitatif, yaitu dengan melakukan observasi, pengukuran, pengambilan foto, serta dokumentasi  secara langsung di lapangan. Hasil penelitian pada bangunan Landhuizen Kelengan berupa temuan elemen penyusun fasad pada bangunan yang berarsitektur Indische Empire Style.

Liza Meichy E. Komul; Adrian Mjesfa; Yellia Priciliya Uktolseja; Albert Muyapa; Julius Denny Polii

Riset Ilmu Manajemen Bisnis dan Akuntansi 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to describe the marketing strategies and adaptability of “cakar bongkar” (second-hand clothing) traders in responding to market dynamics in Nabire City. This study employs a qualitative approach, as it is appropriate for addressing research problems that require an in-depth understanding of the socio-economic realities in Kalibobo Market and Karangtumaritis Market in Nabire City. The data used in this study consist of primary data as the main source and secondary data as supporting and relevant information. Data collection methods are carried out using the triangulation principle, namely through direct observation, in-depth interviews, and documentation. Informants are selected using snowball sampling and purposive sampling methods to obtain comprehensive and representative information. Data processing and analysis are conducted through the stages of data reduction, data presentation, and systematic conclusion drawing. The results of the study indicate that the informants apply five (5) marketing strategies in selling second-hand clothing (cakar bongkar), namely: (1) sourcing strategies, (2) pricing and promotion strategies, (3) word-of-mouth marketing strategies, (4) strategies for building social relationships with customers, and (5) product display strategies using prototype tables to attract consumer attention.

Jerni Puspita Shatara; Diah Navianti; Kamsul Kamsul; Ayu Febri Wulanda; Miftahurrizqiyah Miftahurrizqiyah

Jurnal ilmu Kesehatan Umum 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Formalin is a hazardous chemical that is banned from use in food, but is still found in imported fruit. Traders have an important role in preventing the circulation of food with formaldehyde, so the knowledge of traders about the dangers of formaldehyde needs to be studied. Objective: This study aims to determine the knowledge of traders and formalin content in imported fruit sold in X Market, Palembang City in 2025. Methods: This study used a quantitative approach with a descriptive design. The population in this study were all imported fruit traders in X Market totaling 9 people who served as respondents. The fruit samples tested were 24 samples consisting of apples, pears, and grapes. Data were collected through questionnaires and laboratory tests using formalin test kit. Results: The results showed that all traders (100%) had a good level of knowledge about formalin. Of the 24 fruit samples tested, 21 samples (87.5%) did not contain formalin and 3 samples (12.5%) showed positive results, all of which were from grapes. Conclusion: The majority of traders had good knowledge about formaldehyde, but formaldehyde was still found in some imported fruits, especially grapes.

Cantika Maharani Prastianti; Diah Navianti; Kamsul Kamsul

Jurnal ilmu Kesehatan Umum 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

Food safety is an important issue in the prevention of food-borne diseases because contaminated food can cause diseases such as diarrhea, typhoid fever, and food poisoning. Snack food vendors, as direct food handlers, have an important role in maintaining food hygiene and sanitation. Research Objective: To know the description of the sanitary hygiene behavior of snack food vendors in Jakabaring Sport City, Palembang City in 2025. Research Methods: This type of research is descriptive research. The population in this study is all snack food traders around the Jakabaring Sport City lake, Palembang City. The sample in this study was 36 people. The data collection tool is the questionnaire sheet. Data analysis was carriedout by univariate analysis. Research Results: The results of this study show that the characteristics of respondents based on gender are male (25.0%) and female (75.0%), young age < 47 years old (41.5%) and old age ≥ 47 years old (51.8%), the last education of elementary and junior high school is (52.8%) and high school-college (47.2%). Respondents' knowledge was not good (66.7%) and good (33.3%),respondents' attitudes were negative (36.1%) and positive (63.9%), respondents' actions were not good (55.6%) and good (44.4%). Conclusion: Although most traders have a positive attitude towards sanitation hygiene, the low knowledge and inappropriate actions indicate the need for regular education and supervision efforts to improve sanitation hygiene behavior among snack food traders.  

Samuel Aron Jedyjah Makmur; Muhammad Izzudin Aprilian; Fransisca Dea Yulianti; Henggaringtyas Trihandari Damayanti

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The purpose of this research is to determine the impact of the policy to convert the Abu Bakar Ali (ABA) parking area toward vendors and parking attendants. The data collection technique used was descriptive qualitative research, obtained from in-depth interviews with vendors and parking attendants and observations at the relocation site of the Malioboro Abu Bakar Ali 2 Parking Area. The Abu Bakar Ali parking lot conversion policy was an effort by the Yogyakarta City Government to improve the aesthetics of the Malioboro area and preserve cultural heritage. The findings reveal a significant gap between the environmental and cultural objectives of the policy and the socio-economic reality, with low tourist visitation to the new location resulting in a drastic decrease in income, leading to resentment among vendors and parking attendants. Therefore, the Yogyakarta City Government needs to review the implementation of this policy so that it does not lead to horizontal conflicts between the government and the vendors and parking attendants.

Meilinda Suriani Harefa; Ferdy Almsyah; Frans Frans; Roma Ulina Sitohang; Leli Sartika

Hikmah : Jurnal Studi Pendidikan Agama Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the process of processing fruit peel waste from juice traders into eco-enzymes as an effort to reduce environmental pollution. The research uses qualitative descriptive methods through direct observation, documentation, and literature studies. Fruit peel waste is fermented at a ratio of 1:3:10 (molasses : fruit waste : water) for three months under anaerobic conditions. The fermentation results show good eco-enzyme characteristics, characterized by a pH of 3, a fresh sour aroma, and a brownish color as an indicator of fermentation success. These findings show that the process of processing eco-enzymes from fruit peel waste can be done simply, cheaply, and environmentally friendly. In addition, the use of eco-enzymes has the potential to reduce the volume of organic waste disposed of in landfills and reduce water and soil pollution. The resulting eco-enzyme also has potential applications as natural cleaners, liquid fertilizers, and odor controllers. Thus, the treatment of fruit peel waste not only supports sustainable environmental management practices, but also encourages the implementation of the circular economy as well as community empowerment ecologically and economically.

Neysa Listiana Putri; Nuraini Kaloko; Nur Chaira Hafiza; Zainarti Zainarti

Jurnal Publikasi Ekonomi dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the comparison of small business development strategies in improving the income of traders in traditional markets around Medan City. The research employed a qualitative descriptive approach using interviews, observations, and documentation involving three traders of fruit, vegetables, and tomatoes. The results show that each trader applies different strategies depending on the characteristics of their commodities and business capacity. Fruit and tomato traders tend to implement quality sorting, price adjustments, and trust-building through honest customer service. Meanwhile, the vegetable trader relies more on traditional approaches such as giving bonuses to customers. Market facilities significantly influence the effectiveness of business strategies, where traders with proper stalls are better able to maintain income stability compared to those using temporary tents in muddy and uncomfortable areas. Seasonal factors also strongly affect income fluctuation as they determine the quality and supply of commodities. This study concludes that small business development strategies in traditional markets are shaped not only by traders’ managerial abilities but also by market infrastructure conditions and external environmental factors. It is recommended that market managers improve market facilities to support the sustainability of small traders’ businesses.

Nadea Legitasari; Yusuf Hariyoko; Wahid Hidayat

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The issue of street vendors (PKL) in Sidoarjo Regency, particularly in the Gading Fajar area, has become a significant concern as it relates to public order, the use of public space, and the economic dynamics of small communities. To address these challenges, the Sidoarjo Regency Government enacted Regional Regulation Number 3 of 2016 as the legal basis for structuring and empowering PKL. This study examines how the regulation is implemented in practice and evaluates its effectiveness using a qualitative descriptive method through interviews, observations, and documentation, analyzed with Leo Agustino’s policy evaluation model, which assesses five key aspects: administrative resources, institutional coordination, infrastructure and technology, financial support, and regulatory adequacy. The findings show that the implementation of the regulation has not yet reached optimal performance, as limited socialization, insufficient personnel, weak coordination among agencies, inadequate supporting facilities, and low compliance with zoning rules hinder the achievement of policy objectives. These issues are reflected in the continued presence of PKL operating in non-designated areas despite clear regulatory provisions. Therefore, strengthening institutional capacity, improving facilities, enhancing enforcement consistency, and developing more operational technical guidelines are essential to ensure more effective and sustainable management and empowerment of street vendors in Sidoarjo Regency.

Etis Fitriawati Nurjannah; Dodi Jaya Wardana; Hardian Iskandar

Jurnal Kajian Ilmu Sosial, Politik dan Hukum 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Street vendors (PKL) constitute an essential component of the informal economic sector in Gresik Regency, yet their presence often generates issues related to urban order, cleanliness, and aesthetics. This study aims to: (1) analyze the effectiveness of implementing Gresik Regency Regional Regulation Number 7 of 2013 concerning the Arrangement and Empowerment of Street Vendors, and (2) identify the obstacles faced by the local government in carrying out the regulation. This research employs a socio-legal method with a normative-empirical approach, utilizing statutory analysis, field observation, interviews, and documentation. The findings indicate that the arrangement and empowerment of street vendors have been carried out through the designation of trading locations, regulation of operating hours and physical facilities, establishment of requirements for becoming street vendors, and the enforcement of rights, obligations, prohibitions, and sanctions. The Gresik Regency Government has also undertaken relocation initiatives to designated areas. However, the effectiveness of the regulation remains hindered by limited human resources, weak monitoring systems, and low compliance among some street vendors. Overall, the implementation of Regional Regulation Number 7 of 2013 has been conducted but has not yet achieved optimal outcomes in ensuring order and promoting the independence of street vendors. Strengthened coordination, enhanced guidance, and improved regulatory systems are needed to support the sustainability of the informal sector in Gresik Regency.

Nessa Anggi Sahputri; Nurul Rizkia Hasibuan; Nursinta Ritonga; Sri Pujiyama Pasaribu; Iwan Nasution

Jurnal Pengabdian Masyarakat Waradin 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The Community Service Program (KKN) of the Faculty of Islamic Economics and Business, State Islamic University of North Sumatra, in Aek Kota Batu Village, North Labuhanbatu Regency, was carried out as a form of community service focusing on digital-based economic empowerment. This program originated from the low level of digital literacy and the limited ability of micro-entrepreneurs to utilize technology as a means of promotion and financial transactions. The main objective of this activity is to enhance the community’s ability to use digital maps and the QRIS (Quick Response Code Indonesian Standard) payment system as a strategy to expand market reach and create transaction efficiency. The method used is the Participatory Rural Appraisal approach, with stages including observation, socialization, training, mentoring, and evaluation. The results of the activity show that the community experienced an increased understanding of digital technology and was able to apply digital mapping to ten local business units. In addition, several business actors have implemented QRIS in daily transactions, which has proven to improve convenience and security in financial dealings. From the perspective of Islamic economics, this activity represents the values of maslahah (public benefit), itqan (excellence), and tawazun (balance) in the community’s economic life. Thus, this program successfully created a socio-economic transformation based on Islamic values and can serve as a model for digital economy-based community service programs at the village level.

Feriawan Kristanto; Waskito Waskito

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The development of traditional markets is increasingly threatened by market transformation, both physically and through online sales systems (e-commerce). This study aims to analyze the forms of resilience implemented by clothing vendors at Wage Market, Tulungagung, in maintaining their business continuity amidst declining market conditions. This study uses a qualitative approach with a case study research design. This research utilizes James S. Coleman's Rational Choice Theory. The methods used are observation, interviews, and documentation. The subjects in this study were six people consisting of four clothing vendors, the Head Coordinator of Wage Market, and the Heads of Market Technical Implementation Units throughout Tulungagung Regency. Subject selection was based on a purposive sampling technique. The results show that the forms of trader resilience consist of economic, innovation, social networks, and psychological aspects. Economically, traders maintain their businesses through managing capital owned by personal savings and cooperative loans. In terms of innovation, traders utilize simple technology and a variety of merchandise patterns. In terms of social networks, family support and solidarity among traders are the main strengths, while psychologically, optimism and religious beliefs help them survive. The implications of this research emphasize the importance of strengthening vendor strategies through digital marketing training and support for market revitalization policies from local governments to maintain the economic sustainability of vendors during times of market transformation.

May Kristiani Simarmata; Rahma Nurjanah; Dwi Hastuti

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to identify and analyze the socioeconomic characteristics of grocery store traders in Kabupaten Tanjung Jabung Barat (a case study in Kecamatan Tebing Tinggi) and to examine the factors influencing their income. The research method used in this study is a survey method with a quantitative approach. Data were collected through direct interviews with 67 grocery store traders at the research site. The results of the study show that initial capital, business duration, business location, and accounts receivable have a positive and significant effect on the income of grocery store traders, while working hours have no significant effect on income. The data analysis further indicates that the coefficient of determination (R²) is 0.3742, which means that 37 percent of the variation in traders’ income is explained by the variables in this study, while the remaining 63 percent is explained by other variables outside the research.

Angelina Ni Made Dhea Graziela; Yudas Tadius Andi Candra

Jurnal Pelayanan Hubungan Masyarakat 2025 International Forum of Researchers and Lecturers

Financial management includes and effective practices in managing financial resources. Good financial management includes understanding financial goals, financial planning and budgeting to manage expenses and income. However, MSMEs still have low knowledge of managing financial. This service aims to distribute aid help assistance to street vendors so they can manage their finances efficiently and help determine financial goals.  Good financial management provides a strong foundation for achieving individual or family financial goals. The methods used are location surveys, socialization of financial management and evaluation. The impact from this devotion activity is to increase their understanding of how to effectively manage finances, including daily recording of expenses and income. Through this activity, MSME players' understanding and awareness of the importance of good financial management can be increased.

Afif Amir Amrullah; Ayu Anggraeni Dyah Purbasari

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Limited sanitation facilities among street vendors, particularly those selling meatballs, chicken noodles, and porridge, often pose a problem that impacts food safety. One common practice is repeatedly washing bowls and spoons with just a bucket of water, followed by drying the utensils with a cloth. This contaminated water can transmit pathogenic microorganisms that cause foodborne illnesses, increasing the risk of health problems for consumers. This problem requires a practical solution that street vendors can implement, taking into account limited space, mobility, and operational costs. This community service activity used a pre-experimental design method with a simple technological engineering approach to improve the sanitation of tableware. The innovation developed was a portable bowl washer made from used mineral water gallons, modified to be mobile, efficient, and water-efficient. The manufacturing process included design, assembly, testing, and evaluation with street vendors. Success was measured by observing the level of cleanliness of the tableware before and after use, as well as assessing the level of satisfaction and ease of use by the vendors. The results showed that the implementation of this portable sanitation device increased the effectiveness of tableware washing, reduced the repeated use of dirty water, and minimized the risk of cross-contamination. Partnering vendors stated that the device is practical, lightweight, and doesn't disrupt their sales activities. They hope this innovation will be replicated by other vendors and that local governments will consider implementing it as a standard for mobile food sanitation. This effort will not only improve the hygiene of eating utensils but also contribute to preventing foodborne illnesses in the community.

Benny Cuaca; Bambang Widjanarko Susilo; Edy Susanto; Ayu Miranti Kusumaningrum; Galuh Aninditiyah +4 more

Jurnal Pengabdian dan Solidaritas Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity aimed to provide guidance and capacity building for micro, small, and medium enterprises (MSMEs), specifically chicken satay vendors operating in the parking area of Taman Anggrek Mall, Jakarta. These culinary MSMEs have strong potential due to their strategic location, which attracts high foot traffic. However, many of these business owners still face challenges in managing and developing their businesses, particularly in terms of managerial skills, financial record-keeping, and marketing strategies. Therefore, this program was designed to enhance their business competitiveness by improving their managerial abilities, introducing simple bookkeeping practices, and promoting the use of digital platforms for marketing. The implementation of the program began with an initial observation to identify the specific needs and challenges faced by the MSME actors. This was followed by interactive training sessions covering topics such as the importance of basic financial management, how to create simple financial reports, and effective yet low-cost digital marketing strategies. In addition to the training, the team also provided intensive one-on-one mentoring to ensure that participants could apply the materials in their daily business operations. The outcomes of the program showed positive developments. The MSME participants began to recognize the importance of keeping financial records as a basis for making business decisions. They were also able to identify internal management issues such as inventory control and business planning. In terms of marketing, most of the vendors have started using digital platforms like WhatsApp Business and Instagram to promote their products, allowing them to reach a wider audience.It is expected that this community engagement initiative will continue and serve as a model for similar training programs targeting culinary MSMEs in other busy urban areas. Such efforts are essential to developing more independent, professional, and competitive MSMEs in the digital era.

Wahyuni, Sri

Innovation, Theory & Practice Management Journal 2025 Universitas 17 Agustus 1945 Semarang

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan konsumen dan variasi barang dagangan terhadap kinerja pedagang baik secara langsung maupun tidak langsung melalui inovasi pada pedagang di objek pantai Widuri Pemalang. Populasi yang digunakan pada penelitian ini adalah pembeli yang ada di Pantai Widuri Kabupaten Pemalang dengan jumlah 129 responden, pengambilan sampel dengan menggunakan rumus slovin, maka jumlah sampel yang digunakan sebanyak 98 responden. Sumber data yang digunakan data primer, dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian menunjukkan bahwa kepuasan konsumen dan variasi barang daganangn  berpengaruh positif dan signifikan terhadap kinerja pedagang. Kepuasan konsumen dan variasi barang daganangn  berpengaruh positif dan signifikan terhadap inovasi.

Shifwah Ufairah Kusuma; Kurniawan Sinaga

JURNAL RISET RUMPUN ILMU HEWANI 2025 Pusat riset dan Inovasi Nasional

As a key source of animal protein in Indonesia with growing demand, this study examines the income levels of broiler chicken meat vendors at Tanjung Pura Market, Langkat Regency. Despite fluctuating prices and limited purchasing power among consumers, traditional markets continue to serve an essential function in meat distribution. The objective of this research is to assess the income of broiler chicken sellers by analyzing production costs, output, profits or losses, R/C ratio, and break-even point (BEP). Using a total sampling method, ten vendors at Tanjung Pura Market were chosen as the research subjects. A qualitative approach was applied through descriptive analysis.