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Technology has a very important role in creating quality human resources. In this case, technology also does not escape incoming and outgoing goods transactions, as happened with Dolphin Corp. Dolphin Corp is one of the printing companies in Jambi City which serves various types of printing, both small and large scale. The services provided by Dolphin Corp, such as printing invitations, books, calendars, food packaging, brochures, magazines and so on, are all carried out based on requests from consumers after the consumer makes payment. The system used to store data on incoming goods still uses physical records in books, where there is no system that functions optimally to increase the amount of stock, reduce the amount of stock and record stock reports.

The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.

Cenil or Cetil is a traditional food or snack made from a mixture of starch and granulated sugar, colored, shaped into small balls, eaten with grated coconut. Cenil is a traditional Javanese snack, especially in the East Java area. Cenil mbok mini was founded in 1967 and is still active until now in 2023, so for around 56 years cenil mbok mini has become one of the culinary mainstays of Mojowiryo village, Kemlagi subdistrict, Mojokerto regency. Cenil is neatly packaged and increasingly modern in terms of packaging and manufacturing methods. This Community Service aims to introduce traditional food to the community, as well as to preserve traditional food so that it does not become extinct. The method used in this training is Preparation Step, Implementation Step, and Evaluation Step. As a result of this dedication, traditional snacks have labels to be marketed. Marketing strategies can help improve MSMEs.

Packaging design innovation is a crucial strategy in boosting product sales. Innovation is the practical development and improvement of an initial discovery into a technique that can be used. This research aims to enhance the sales of banana chips produced by the Small and Medium Enterprises (UMKM) Healthy Tasty Food Surabaya through packaging design innovation implemented by interns from WMK.The research methods encompassed interviews, observations, brainstorming, active participation, and documentation. The results indicate that the implemented packaging design innovation successfully increased the sales of Healthy Tasty Food Surabaya's banana chips, as evidenced by a surge in orders and sales.The packaging design innovation involved alterations in shape, color, and packaging material. The new packaging was designed to be more appealing and informative, incorporating bright colors and attractive graphics. Additionally, the new packaging was equipped with comprehensive product information, including nutritional content and expiration date.The positive impact of this packaging design innovation is evident in the increased number of orders and sales for the UMKM, as well as improved customer satisfaction and product image. This research provides a significant contribution to similar UMKMs by uncovering the potential for sales enhancement through the improvement of their product packaging design quality.

With the increasing era of globalization today, competition in the industrial sector is becoming increasingly fierce and competitive. With the development of modern technology for the better but on the other hand raises problems for the environment. Every business actor who wants to win the competition must pay full attention to the quality of the products or services produced, at a low cost, the right time and quantity, and safe conditions. This study aims to analyze and reduce waste of packaging waste at PT XYZ, a manufacturing company engaged in the manufacture of medicines and vaccines. In the last 7 months, there were 1,906 pcs of defective packaging out of a total of 204,940 pcs used. The defects were caused by mold, misprinted information, faded colors, and lack of glue on the packaging. The methods used in this research are Pareto diagram and fishbone diagram. Pareto diagrams are used to identify dominant product defects, while fishbone diagrams are used to identify the causes of defects. It is expected that the results of this research can help PT XYZ reduce packaging waste and improve the quality of their products. By reducing packaging waste, PT XYZ can also contribute to reducing negative impacts on the environment.

Product packaging has a very important role in attracting consumers, making consumers select the goods and serving as a tool for brand promotion. Using images, colors, and text, graphic designers can apply design principles to produce visually appealing packaging, highlight the benefits of a product, and give it a unique personality. Dodok Lawang runs a business in the form of services, namely making dowries, gifts, ring boxes and gift boxes. In this research, we developed packaging making/with the aim of renewing old packaging so that it appears more attractive. The form of packaging for the wedding planner is in the form of boxes and paper bags, as well as leaflets with a simple but still elegant design concept. validation from media experts and material expert have a result that the product is valid to be used as a protecting/wrapping of product properly. From the user's side, this design is effective because the information and visuals acquired from the packaging design are better understood by the user.    

Small and Medium Enterprises (SMEs) are one of several pillars that support the economy in Indonesia. The aim of community service through the Merdeka Entrepreneurial Internship activity is to provide assistance to SME partners, regarding innovation menus, flavors, products, as well as marketing methods via social media. With this service, it is hoped that it can be a solution in improving the welfare of SMEs. The partners who receive assistance in this service are UKM Pejuang Rasa which is located on Jalan Semolowaru No VIII, Sukolilo District, Surabaya City, East Java Province. The methods used in this activity are interviews, problem analysis, production planning, production and promotion. Their Entrepreneurship Internship activities are carried out by approximately 4-5 people per group for a total of 30 working days. After going through the observation stage during the activity, a product was produced in the form of a smoothie bowl which had environmentally friendly paperbowl packaging to become an innovation related to fruit processing at Pejuang Rasa UKM. It is hoped that the results of this product innovation can increase sales and business competitiveness with other SMEs.

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.

Contemporary drinks are rife among young people. The competition between the beverage outlets can be seen from the emergence of various unique beverage outlets. For this reason, the authors are interested in examining the factors of modern drinking interest in buying interest among young consumers. This research uses a qualitative descriptive method, and the respondents are taken from young people in Padang who like modern drinks. Based on the results of interviews and observations obtained in the field, it was found that there were several factors of interest so that there was an interest in buying among young people, namely factors of a comfortable place, friendly service, factors of good taste where there were many variants, factors of restaurant names and unique menu names that made people interested in buying. Besides that, the price factor is quite affordable, packaging with a creative and attractive design. In addition, it was also found that personal, social and psychological factors were one of the factors in the interest in buying contemporary drinks among young people. It is hoped that this research will be useful for business people in the culinary and beverage sector as well as further research in researching business in this field.

: This article introduces a community service conducted by the PkM ITERA team in Hanau Berak Village, Pesawaran Regency, Lampung. Nutmeg, being a primary agricultural commodity in this region, reveals an underutilized surplus of nutmeg flesh, leading to organic waste accumulation. In response to the urgent need for minimizing organic waste and elevating the economic viability of nutmeg fruit flesh, this endeavor is driven by the realization that this waste represents an overlooked potential. Nutmeg flesh possesses intrinsic qualities, notably a rich concentration of antioxidants known for their role in promoting skin health, stabilizing cardiac rhythms, mitigating insomnia, alleviating angina, enhancing digestive processes, improving blood circulation, increasing appetite, and fortifying the immune system. The proposed solution involves the creation of nutmeg-flavored tea, intended to mitigate the issue of excess nutmeg fruit waste while simultaneously augmenting the economic worth of the produced merchandise. Thus, this initiative materializes as a strategy to optimize nutmeg fruit utilization, curtail waste generation, and amplify its market value. The Community Partnership Program administered by the ITERA team serves as a conduit for the enrichment of knowledge, insights, and competencies among local nutmeg farmers, empowering them to generate high-value commodities from an underexploited resource. The scope of activities encompasses the entire production process, extending to packaging design.  

As a step to expand outreach and increase community awareness, the research plan proposes providing new banners and ensuring that MSME locations are listed on Google Maps. The priority justification prioritizes optimizing potential through community empowerment with the support of the Community Service program. The focus on increasing awareness of packaging through an importance survey, developing appropriate technology, and expanding marketing networks aims to strengthen the competitiveness of MSMEs' processed food products. The ABCD approach was chosen to emphasize the utilization of existing assets in the community, so as to maximize the potential of the People's Roasted Chicken MSMEs and empower the community in a sustainable manner. The results of this study indicate that the People's Roast Chicken MSME in Kloposepuluh Village has its own uniqueness with a characteristic taste that has been maintained from the past until now, making it a favorite among the local community. The strategic sales location, right in front of the house, adds to the attractiveness for customers. Although they still use traditional methods in baking, these MSMEs have managed to survive and continue to be in demand.

Omega Farm is a business engaged in agriculture and its business is selling hydroponic attributes. The research objective was to analyze consumer satisfaction with hydroponic vegetables. The basic method used is a quantitative descriptive analysis method. Sampling using interview method with a total of 30 respondents. This study uses primary and secondary data sources, primary data obtained from interviews, questionnaires, documentation and others. While secondary data obtained from related research. The research respondents are customers who often buy at Omega Farm, this study conducted validity and reliability tests using the help of SPSS version 25. The analytical method uses the CSI (Customer Satisfaction Index) results show that the level of customer satisfaction for hydroponic vegetables based on the calculated value of the Customer Satisfaction Index is 81.74 which is included in the satisfied category. The variables that gave the highest satisfaction were cleanliness, freshness of vegetables and packaging design.

This dedication is motivated by the abundance of used plastic waste packaging for jam bread in the RW IX area of Banyuanyar Village which has accumulated and is not utilized so that it becomes a problem for the local residents. The increase in plastic waste used for bread jam is due to the fact that bread jam is also used as an ingredient for toast that is sold. This ceremony aims to, in addition to reducing the accumulation of used solid waste packaging for jam bread, to increase the economic value of becoming cross-legged chairs that have artistic value and have a selling value. This service activity also intends to instill a creative spirit in the youth of RW IX, Banyuanyar Village in creating used plastic jam packaging by arranging used plastic cans in such a way as to form a cross-legged chair which is then decorated using knick-knacks that can cover the cans and become a chair that has artistic and economic value

This research was conducted with the aim of understanding Consumer Perception of Crispy Anchovy Products from the Fishing Village of Maju Rawa Makmur, Palaran Subdistrict, Samarinda City. The research was carried out in the Fishing Village of Maju Rawa Makmur, Palaran Subdistrict, Samarinda City. The sampling methods used were purposive sampling and accidental sampling with 25 consumers. The data analysis method used was qualitative analysis, which is structured, focused, and specific, yet flexible and subject to change as needed.Based on the research findings, it was found that concerning the taste of crispy anchovies, the majority of consumers (80%) rated it as "quite liked," indicating that most consumers find the taste of crispy anchovies to be quite enjoyable, with only a small portion finding it very delicious. Regarding the color of crispy anchovies, the majority of consumers (84%) rated it as "quite liked," suggesting that most consumers have a positive view of the product's color. As for the packaging of crispy anchovies, the majority of consumers (84%) rated it as "quite liked," showing that most consumers find the product's packaging to be quite good, with a small portion finding it very good. Regarding the price of crispy anchovies, the majority of consumers (76%) rated it as "liked" or even "very liked," indicating that most consumers have a positive view of the product's price. Although there is a small portion that only finds it "quite liked," the satisfaction level with the price appears to be relatively high based on consumer evaluations.    

Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.

This community service is located in Mulyoagung Village, Dau District, Malang Regency. The problem faced by partners is the lack of a guarantee of business legality. The next problem is product packaging and labels that are less attractive and do not meet standards, which make it difficult to market products. Solutions that can be proposed with training and assistance to obtain a business license or business legality certificate are in the form of business identification numbers (NIB), home industry food production certificates (SPP-IRT), labels and brands, and product halal guarantees. There is training and assistance in making product packaging and labels, considering that packaging is a very important factor for maintaining quality and attracting customers to buy products when they are marketed. In addition, training and assistance for entrepreneurs in using information technology to market products to a wider market online and offline.

Saat ini, dengan munculnya e-commerce di Indonesia, orang hanya tinggal di rumah, membeli barang secara online dan mengirimkannya langsung ke rumah. Semua dapat dilakukan dengan beberapa klik atau ketukan. Dengan mempertimbangkan kemudahan ini, minat belanja online semakin meningkat. E-commerce di Indonesia tumbuh signifikan sejak beberapa tahun terakhir. Dalam survei terbaru yang dilakukan oleh Barometer Konsumen Google bersama toko online Elevenia, Jumlah transaksi online di Indonesia meningkat, 78% responden berbelanja online melalui gadget seluler. di Indonesia mencatat 41% penjualannya berasal dari Jakarta, namun enam bulan kemudian angka ini turun menjadi 22%. Hal ini menunjukkan bahwa tidak hanya konsumen di Jakarta yang rutin berbelanja online, konsumen di luar Jakarta juga memberikan kontribusinya terhadap pasar e-commerce di Indonesia, termasuk masyarakat di kota Semarang. Dengan semakin merabahnya perkembangan industri e-commerce Transmart berinovasi dengan meluncurkan Transmart Home Dilevery (THD) diharap mampu membantu memenuhi kebutuhan harian masyarakat terutama produk fresh food namun tetap meminimalisir penyebaran virus corona (Covid-19). Dengan semakin maraknya perkembangan perbelanjaan online Transmart hadir dengan memberikan pelayanan yang aman, praktis dan juga nyaman bagi pelanggan. Riset yang dilakukan oleh Association of E-commerce Indonesia (IDEA), Google Indonesia, dan TNS (Taylor Nelson Sofres) menemukan bahwa produk fesyen mendominasi pasar e-commerce sebagai produk yang paling sering dibeli, diikuti oleh gadget seluler, elektronik konsumen, buku dan majalah, dan bahan makanan. Dengan berkembangnya e-commerce, persaingan antar toko online menjadi semakin ketat. Banyak perusahaan perlu menyesuaikan diri dengan kebutuhan pasar yang berubah-ubah. Untuk mendapatkan keunggulan kompetitif, perusahaan harus memahami pentingnya kepuasan pelanggan. Pelanggan yang puas akan membeli produk lagi, membicarakan produk dengan baik kepada orang lain. Terutama di pasar e-commerce jika orang menemukan produk serupa dengan harga lebih rendah dan kualitas lebih tinggi, mereka dapat dengan mudah pindah dan membeli dari pesaing yang lebih gesit. Masalah belanja online lainnya adalah layanan pengiriman yang buruk yang mengakibatkan kedatangan produk terlalu lama atau bahkan rusak. Layanan pengiriman sangat penting dalam e-commerce, karena merupakan tahap terakhir dari proses pemenuhan pesanan dan dari sudut pandang konsumen, yang paling kritis. Pengiriman tepat waktu dan andal harus menjadi prioritas nomor satu dan sangat penting untuk keberhasilan setiap toko online. Penelitian ini mengambil obyek di Transmart Setiabudi Kota Semarang, karena masa pandemi COVID-19 ini meluncurkan layanan pesan antar Transmart Home Dailivery (THD) yang dapat diakses melalui website thd.transretail.co.id ataupun dengan cara scan QR code yang terdapat pada seluruh sosial media Transmart Carrefour. Peluncuran layanan pesan antar ini diharap mampu membantu memenuhi kebutuhan harian masyarakat terutama produk fresh food, namun tetap meminimalisir penyebaran virus corona (Covid-19). Permasalahan yang diangkat penelitian ini adalah bagaimanakah dampak online fresh product delivery service dan pakaging produk dalam upaya meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini sesuai renstra Universitas 17 Agustus 1945 dalam topik tata kelola bisnis perusahaan.

Tanara Village as a Coastal Village has a potential source of food that comes from the sea, but the people around Tanara Village are still very low in consuming sea fish directly, therefore a way is needed so that the nutritional intake / nutrition consumed is able to meet the needs of the community's body. In supporting and encouraging nutritional intake, business actors have an important role to play in creating processed fish products made from marine fish with the aim of increasing appetite because they are stimulated by the results of the product variants created. Business actors must have the courage to innovate their product variants. The Lecturer Team and the KKM Group help provide solutions through assistance in terms of strategies to create innovative variants of processed seafood products for business people. This step is carried out through mentoring and training in creating flavor variants, product packaging and marketing. Another thing is that it is hoped that after the service assistance for business actors they can be more prosperous in the economic field.

Collaborative KKN is a service activity by students consisting of several universities. Our KKN location is in Kepatihan Village, Kaliwates District, Jember Regency. The main work program carried out by KKN Collaboration 229 students is to help Kepatihan Village MSMEs in the field of packaging and branding. Through the PANACOTTA work program, the KKN 229 group carries the theme of entrepreneurial development, entitled "Packaging Update and Branding Optimization". The purpose of this research is to find out strategies and help Kepatihan MSME players in optimizing packaging and branding. The method used in this research is a qualitative method with a descriptive type. The data analysis process is carried out with workshops/socialization and assistance from the data that has been obtained. The results of this research show that the Kepatihan community's MSMEs can increase community productivity, which is largely purely handmade. Collaborative KKN 229 students help and assist the community to optimize packaging and branding. For example, making logos, stickers, videos, banners, and social media. In terms of marketing, many of the communities sell their products door to door.