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This study aims to determine the influence of Brand Image, Price, and Service Quality on Consumer Purchase Decisions at Vins Aesthetic Clinic Blitar. This research adopts a quantitative approach, focusing on the statistical analysis of the relationship between variables. The data were obtained from primary sources through the distribution of structured questionnaires to respondents. The population in this study consisted of all consumers of Vins Aesthetic Clinic Blitar. A sample of 100 respondents was selected using a saturated sampling technique, where the entire population is used as the sample due to the accessible number of consumers during the research period. Several analytical methods were applied, including validity and reliability tests to ensure the quality and consistency of the research instruments. Classical assumption tests were also conducted to confirm the appropriateness of the regression model. The study used multiple linear regression analysis to examine the effect of the independent variables — Brand Image, Price, and Service Quality — on the dependent variable, namely Consumer Purchase Decisions. The results of the partial (t-test) analysis showed that each variable — Brand Image, Price, and Service Quality — has a positive and significant influence on purchase decisions. Furthermore, the results of the simultaneous (F-test) analysis indicate that all three variables together significantly affect Consumer Purchase Decisions at Vins Aesthetic Clinic Blitar.

Marketing is the backbone of a business’s existence. Various ideas, creativity, and innovations in marketing continue to evolve in different forms. To attract a large number of consumers, some businesses engage in overclaim marketing. While this strategy may bring positive outcomes for some companies, it can also have negative consequences for others. One brand that has practiced overclaim marketing is Daviena Skincare. This study aims to analyze the impact of overclaim marketing on consumer trust in Daviena Skincare products. The research was conducted using a qualitative descriptive approach, with data obtained through digital tracing and observation. The findings indicate that overclaim marketing in the skincare industry, as practiced by Daviena Skincare, has negatively affected consumer trust. The overclaims identified include promises of instant results, false claims about premium ingredients, and unverified testimonials. An investigation by Doctor Detective revealed significant discrepancies between marketing claims and the actual product composition, such as Niacinamide, which was advertised at 10% but was not detected in laboratory tests. These findings contradict the marketed product benefits, leading to consumer disappointment and decreased brand loyalty. This phenomenon underscores the urgency for brands to be more transparent and ethical in their marketing strategies. Therefore, overclaim marketing practices must be eliminated to maintain the integrity of the industry and protect consumers’ rights to accurate information and products that align with their claims.

This research aims to determine the effect of food delivery on the Gojek application on purchasing decisions. This research explains whether food delivery services will influence purchasing decisions and increase buyer loyalty. In this research, we use simple regression analysis to show how influential variable x on variable y where before carrying out the analysis we carried out several tests such as normality, linearity and correlation tests to ensure our data was valid or not. From the results of the research it shows that there is an influence of Gojek food delivery services on purchasing decisions which from the analysis we carried out shows that the existence of food delivery services helps consumers in purchasing food. The conclusion we can draw is that variable of the large number of consumers who use the Gojek application to buy food due to discount time factors, etc

The aim of this research is to determine and analyze the significance of the influence of capital, length of business, type of outlet, working hours, rental costs  and labor on the income and welfare of market traders. Pratistha Harsa Culinary, East Purwokerto, Banyumas Regency. The method used in this research is descriptive with a quantitative approach. The sample in this research is the Pratistha Harsa Culinary Market traders in East Purwokerto, Banyumas Regency as the population, with a sampling technique, namely a saturated sample, the sampling technique is by determining the entire population as a sample, namely 86 traders. The results of this research show that capital, length of business, working hours, and labor have a significant positive effect on the income of traders at the Pratistha Harsa Culinary Market, East Purwokerto, Banyumas Regency, while the type of outlet and rental costs have no effect on the income of traders at the Pratistha Harsa Culinary Market, East Purwokerto, Banyumas Regency. The implication of this research is that with the increasing length of business, traders need to increase innovation and promotion so that they can attract consumers. With the increasing number of consumers, the capital will be higher and the income earned will increase. By utilizing affordable rental costs and various types of outlets, traders are expected to be able to take advantage of Facilities as promotional materials and innovation can increase consumer demand and good use of working hours such as opening earlier at lunch time can also increase consumer demand. The more consumer demand, the greater the absorption of labor.

This research aims to describe the social movement of boycotting Israeli affiliated products and its impact in Padang City, 2017-2023. The research method used is the library study method (library research). This research uses an empathetic approach to study the phenomenon of the social movement of boycotting Israeli-affiliated products in Padang city. The results of this study show that after the British issued the "Balfour Declaration" which included the establishment of a Jewish state in Palestine. From then on, Jews arrived in the Palestinian territories in very large numbers, which increased year by year. The arrival of these Jewish immigrants caused conflicts with the Palestinians because the Jewish immigrants wanted to establish a "Jewish state" in Palestine. The resistance of the Palestinian fighters continues to this day, so that the conflict continues, resulting in many casualties, especially Palestinian casualties. Israel is able to survive in Palestine because it is supported by its ally, the United States. The Palestinian-Israeli conflict has gained international attention because of the human rights violations committed by Israel. In the city of Padang, West Sumatra, Indonesia, as a form of reaction to the Israeli aggression against Palestine, there was a social movement to boycott Israeli products carried out by the government and various communities such as the Indonesian Youth National Committee (KNPI), Islamic Tarbiyah Association (PERTI) and others. The impact of the boycott social movement is the decrease in the number of consumers of Israeli affiliated product brands, namely Starbucks in the city of Padang, West Sumatra.

The effect of the independent variable on the dependent variable, which is entitled " Analysis of Business Capital, Labor, Number of Consumers and Production on UKM Income in Medan Petisah District". In this study, researchers used primary data using a population of 176 and a sample of 122 SMEs in the restaurant sector. Based on the results of data processing using the SPSS version 16.0 application, capital has a significant direct effect on income. Labor has a significant direct effect on income. Consumers have a significant direct effect on income. And based on path analysis research, the results of data processing show that the value of capital has a positive effect on income through production as an intervening variable. Labor has a positive effect on income through production as an intervening variable. Consumers have a positive effect on income through production as an intervening variable.