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The aim of this research is to: 1) determine an influence of entrepreneurial learning on the entrepreneurial interest of students in the UNS Office Administration Education study program; 2) determine an influence of the social environment on the entrepreneurial interest of students in the UNS Office Administration Education study program; and 3) determine an influence of entrepreneurial learning and the social environment together on the entrepreneurial interest of UNS Office Administration Education students. This research uses a quantitative approach with correlational methods. The population in this research is all students from the 2019 and 2020 Office Administration Education Study Program, totaling 113 students. This research uses a proportional stratified random sampling technique for sampling. The data analysis in this research uses multiple linear regression analysis techniques with the help of the IBM SPSS 24.0 program. The research results show that: 1) there is a positive influence of entrepreneurial learning on interest in entrepreneurship as evidenced by the calculated t value (1.712) > t table (1.658). 2) there is a positive influence of the social environment on interest in entrepreneurship as evidenced by the calculated t value (2.099) > t table (1.658). 3) there is a positive influence of entrepreneurial learning and the social environment together on interest in entrepreneurship as evidenced by the value of Fcount (6.287) > Ftable (3.08). The research results also show that entrepreneurial learning and the social environment together can influence interest in entrepreneurship by 10.3%, while the other 89.7% is influenced by other variables. Therefore, the overall results of this data analysis support the existing hypothesis.  

This study aims to analyze the influence of knowledge and motivation on accounting students' interest in choosing a career in taxation. The case study was conducted on students of the Accounting Study Program, Dua Saudara Bitung College of Business and Management and Petra Bitung College of Economics. The low interest of students in pursuing a career in taxation is often caused by a lack of knowledge about taxation and existing job opportunities. This study uses a quantitative approach with a survey method through a questionnaire. The results of this study are that Tax Knowledge (X1) has a significant and positive influence on Career Interest in Taxation (Y). This can be seen from the calculated t value of 4.157 which is greater than the t table (1.66543) and a very small significance value (0.000 0.05). Motivation (X2) has a significant and positive influence on Career Interest in Taxation (Y). The t-value for motivation is 3.059, which is greater than the t-table (1.66543), with a significance value of 0.003 0.05. It is concluded that both Tax Knowledge (X1) and Motivation (X2) have a significant influence on Career Interest in Taxation (Y) at the Bitung Dua Sudara Business and Management College and the Bitung Petra College of Economics. This shows that to increase career interest in taxation, it is important to develop knowledge and motivation related to the field. These two variables positively influence an individual's desire to pursue a career in the taxation profession.

In the increasingly fierce business competition, understanding the factors that influence consumer buying interest is crucial. This study analyzes the effect of product quality and price on consumer purchase intention of Tofu Baxo Ibu Pudji in Pamularsih, Semarang City. Using a quantitative survey method, data was collected from 50 respondents through questionnaires. The results showed that product quality and price have a strong and positive relationship with consumer buying interest. The correlation test shows that product quality has a calculated r value of 0.68 and price of 0.62, both of which are greater than r table (0.2787), indicating a significant relationship. Partial regression test (t-test) shows that product quality (t count = 38.83) and price (t count = 6.96) have a significant effect on purchase intention (t table = 2.01063). The simultaneous test (F-test) shows that product quality and price together have a significant effect on buying interest with an F value of 26.1168 (F table = 3.200). The coefficient of determination (R2) shows that product quality and price explain 52.63% of the variation in consumer buying interest, while 47.37% is influenced by other factors. The results of this study provide insight for business owners in improving quality and pricing strategies to increase competitiveness and sales volume.

This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

Education is the main key in building an intelligent and competitive generation. However, in remote areas such as Werwaru Village, Southwest Maluku, the challenges in education are quite significant, especially in increasing children's interest in learning. Gaps in facilities, lack of motivation, and limited resources are the main obstacles to their academic development. This research aims to explore the role of free tutoring activities carried out by KKN students at Pattimura University PSDKU MBD in increasing children's interest in learning in Werwaru Village. This program is carried out for 30 days with a frequency of three times a week and involves various interactive and creative learning methods, such as group learning, personal approaches, and educational games. The research results showed an increase in children's motivation and enthusiasm for learning, which was reflected in improvements in understanding of subject matter and increased student test scores. However, challenges related to program sustainability remain a major concern, especially after KKN students complete their assignments. This research suggests the need for partnerships with local institutions to ensure this program can continue to run and have a positive impact on future generations.

Learning activities carried out at Ambon 6 Public High School with the theme, namely Mading as Students' Interest in Reading to Get to Know National Integration in the Frame of Bhinneka Tunggal Ika. Where through this learning activity it is used with a cooperative learning model where students are given the opportunity to develop themselves through small groups with the aim of discussing in relation to the material on National Integration in the Frame of Unity in Diversity. Through these learning activities students develop knowledge and social skills in which there is an interaction relationship between teachers and students as well as students and students. Mading is the final result where all information relating to National Integration Within the Frame of Bhineka Tunggal Ika is poured or written on a picture, or there is a combination of the two. Inside the wall magazine is then presented in front of the class.

The rise of digital media, particularly social media like Instagram, has transformed how beauty products are marketed and consumed. This research aims to investigate the influence of beauty tutorial video content on Instagram on the purchasing interest of cosmetic products among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. A quantitative methodology was employed, involving a sample of 31 respondents who completed a structured questionnaire. The findings revealed a significant positive correlation between the video content and purchase interest, indicating that engaging tutorial content effectively drives students' interest in buying cosmetic products. This study contributes to understanding the impact of social media marketing on consumer behavior in the beauty industry and suggests that brands leverage such platforms to enhance consumer engagement and sales. The implication of this research is to assess the extent to which beauty tutorial content on Instagram influences the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang. Therefore, it aims to provide insight into how significantly beauty tutorial content on Instagram affects the purchasing interest in facial cosmetics among students in the Department of Beauty and Makeup Education at Universitas Negeri Padang.

This Research to determine the influence of Celebrity Endorser, Brand Image, and Product Quality on the Purchase Intention of Wardah Cosmetics in Rimbo Bujang, Tebo Regency. The research population consists of all consumers of Wardah cosmetic products, which is an unlimited number, where a sample of 100 respondents was selected using the Purposive Sampling technique. (Sampel bertujuan). Based on the data processing results using SPSS, it was found that, partially, Celebrity Endorser has a positive and significant effect on the purchase interest in Wardah Cosmetics. Brand Image has a positive and significant effect on the purchase interest in Wardah Cosmetics, and Product Quality has a positive and significant effect on the purchase interest in Wardah Cosmetics. Simultaneously, Celebrity Endorser, Brand Image, and Product Quality together have a positive and significant effect on the purchase interest.

The capital market is an arena where investors can meet issuers who want to offer or obtain securities. For someone who wants to become an investor, having a good understanding of the capital market is very important, so they need to study how this market works carefully. Education regarding the capital market is really needed by potential investors, and this can be done by stock exchange managers to provide great benefits. The more people are interested, the higher the reputation of the capital market. Investments are assets used by companies to increase wealth through the distribution of results, such as interest, royalties, dividends and rent, as well as to increase value or obtain other benefits from trade relationships. Shares and fixed assets are also included in investments. Prospective investors must have a deep understanding of the capital market and special skills in analyzing and understanding market conditions in order to make the right decisions and avoid losses.

Children's interest in reading in Indonesia is still a big challenge, although there are many efforts to improve it. Many factors influence, such as lack of access to interesting books, more dominant gadget play habits, and also an environment that is less supportive of reading habits. However, children's interest in reading in Indonesia can grow if they are introduced to relevant and interesting books, and encouraged to read from an early age. To foster an interest in reading, children need to be given the opportunity to find the type of reading that suits their interests and age. Books that are exciting and easy to understand can be a bridge so that they are more interested in reading. In addition, a supportive school and family environment, such as providing special time to read and discuss books, also plays a very important role in fostering positive reading habits. This research is qualitative with informants from the Principal and supporting informants for librarians, teachers and students at Nurul Hadina Junior High School. Data were collected using observation, interviews and documentation. The results of the study show that Nurul Hadina Junior High School plays an active role in increasing students' interest in reading through the school library. The role of the subjects in this library is (1) teaching how to find information, (2) improving writing skills, (3) helping independent learning, (4) improving reading habits, (5) helping with schoolwork, (6) critical thinking skills.

This research aims to describe the implications of using Canva media in increasing students' interest in learning in class X in the subject of using Canva media in increasing the learning motivation of class This research uses a qualitative approach using the case study method, which provides descriptive data about the reality in the field using observation, interviews and documentation instruments. The research subjects were class X students at SMA Muhammadiyah 3 Jember. The object is the PAI teacher at SMA Muhammadiyah 3 Jember. The use of Visual Learning Media Based on the Canva Application makes children more active and enthusiastic in learning, because the appearance of Canva media is attractive, the images and colors are appropriate and attracts children's interest in learning which is supported by children's curiosity about this visual media is very high, so that children don't get bored of learning. So it can be concluded that the research results are expected to show that the use of Canva-based learning media can increase students' interest in learning. in PAI subjects."    

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This study aims to examine the influence of Brand Awareness on the Purchase Intention of consumers of SilverQueen chocolate products in the Tangerang area. The method used in this study is a quantitative approach with survey techniques, involving 100 respondents from various demographic backgrounds. Data collection was conducted through questionnaires using a Likert scale and analyzed with SPSS software. The results of the validity test show that all indicators used to measure Brand Awareness and Purchase Intention are valid, with the calculated r value exceeding the table r value and significance below 0.05. The reliability test shows a Cronbach's Alpha value of 0.936, indicating that the questionnaire has very good consistency. The normality, multicollinearity, and heteroscedasticity tests indicate that the regression model meets the classical assumptions. The results of the coefficient of determination (R²) analysis indicate that Brand Awareness contributes 11.9% to Purchase Intention. The t-test shows that Brand Awareness has a significant positive effect on Purchase Intention, with a calculated t value of 3.630, greater than the t-table value, and a significance value of 0.000, which is less than 0.05. These findings confirm that the higher the level of Brand Awareness, the greater the likelihood that consumers will purchase SilverQueen products. This research provides valuable insights for the company in designing effective marketing strategies, emphasizing the importance of increasing Brand Awareness to boost consumer purchase interest.    

The Goes to Campus program is a program that provides insight into various aspects of campus life, such as available study programs, academic environment, career prospects, and direct experience of the lecture atmosphere to students. The purpose of the evaluator's role is to transmit the Goes to Campus program to the effectiveness of school programs using the Goal Oriented Evaluation Model (GOEM), which focuses on achieving program objectives. The results of the study indicate that this program is relevant and has a positive impact on students' understanding of the world of lectures. The implication of this study is the need to develop similar programs with adjustments to student needs and the implementation of more mature strategies.

Abstract. This study specifically examines efforts to integrate Balinese culture and madrasah through digitalization, as well as the challenges and opportunities faced in this integration. There are issues in integrating Balinese culture and madrasahs, such as the influence of global culture that may reduce the interest of the younger generation in local traditions, as well as the digital divide that hinders the spread of information. Additionally, inaccurate information and reduced face-to-face interactions obstruct a deeper understanding of both cultures. The method used in this study is a descriptive qualitative approach with a case study design. The results of this study show that this interactive learning not only deepens students' understanding of intercultural tolerance but also connects local values with religious principles, such as helping one another in Islam. Despite facing challenges like limited digital skills and the technology access gap, digitalization also opens up opportunities for closer intercultural collaboration and wider, more effective information dissemination. Abstrak. Penelitian ini secara khusus menelaah upaya dalam mengintegrasikan budaya Bali dan madrasah melalui digitalisasi serta tantangan dan peluang yang dihadapi dalam mengintegrasikannya. Terdapat problematika dalam mengintegrasikan budaya Bali dan madrasah seperti pengaruh budaya global yang dapat mengurangi minat generasi muda terhadap tradisi lokal, serta kesenjangan akses teknologi yang menghambat penyebaran informasi. Selain itu, informasi yang tidak akurat dan berkurangnya interaksi tatap muka menghalangi pemahaman yang lebih dalam tentang kedua budaya. Metode yang digunakan dalam penelitian ini deskriptif kualitatif dengan desain studi kasus. Hasil penelitian ini menunjukkan bahwa pembelajaran interaktif ini tidak hanya memperdalam pemahaman siswa tentang toleransi antarbudaya, tetapi juga menghubungkan nilai-nilai lokal dengan prinsip-prinsip agama, seperti tolong-menolong dalam Islam. Meskipun menghadapi tantangan seperti keterampilan digital yang terbatas dan kesenjangan akses teknologi, digitalisasi juga membuka peluang untuk kolaborasi antarbudaya yang lebih erat serta penyebaran informasi yang lebih luas dan efektif.

This paper discusses the interest of traders from one of Bank Syariah Indonesia's products in providing business capital or other uses to traders in Pasar Senen Petaling Jaya. This writing uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The subjects of this writing include traders in Pasar Senen Petaling Jaya. From the results of this writing shows that the interest of traders regarding murabaha financing is still very lacking. This is due to several factors that cause the lack of interest of traders regarding murabaha financing, including: 1) The Knowledge Factor is due to the lack of knowledge of the products of BSI. This information helps traders to evaluate products and understand the benefits of murabaha products. traders. 2) Location Factors By choosing a strategic place that can and carry out the goals of the business objectives to achieve the desired profit and and broad marketing 3) Social Factors which are very significant in the formation and development of a person's interest 4) Promotion Factors one way of communication between the company and the wider community with the aim of introducing goods and services to the public.

Tujuan Penelitian ini adalah mengembangkan bahan ajar berbasis canva untuk mengasah kemampuan peneliti dalam mendesain dan juga menciptakan proses belajar mengajar pada elemen Praktikum Akuntansi Perusahaan Jasa, Dagang, dan Manufaktur menjadi lebih menarik. Bahan ajar ini dirancang guna meningkatkan minat belajar siswa dan mempermudah pemahaman konsep akuntansi, khususnya pada materi dokumen sumber dan pencatatan transaksi. Menggunakan model pengembangan 4D, penelitian ini fokus pada tahap pengembangan (development). Pengembangan Bahan menghasilkan keluaran terbuka berupa video handout interaktif yang mudah diakses melalui perangkat seluler. Fitur interaktif pada materi terbuka ini memungkinkan siswa menjelajahi materi secara mandiri dan melakukan penilaian mandiri. Melalui penelitian ini, diharapkan dapat memberikan kontribusi nyata dalam meningkatkan kualitas pembelajaran melalui bahan ajar yang inovatif. dan relevan dengan kebutuhan pembelajaran siswa di era digital. Selain itu, penelitian ini juga dapat memberikan inspirasi bagi para pendidik dalam memaksimalkan pemanfaatan teknologi untuk meningkatkan kualitas pembelajaran akuntansi. Hasil validasi para tenaga ahli menghasilkan data yang diolah oleh peneliti yaitu dengan mendapatkan kriteria “Sangat Layak” dengan penilaian presentase sebesar 87%. Sehingga handout digital sangat layak dipakai dan disebarluaskan. 

One of the technologies that is currently widely used is ChatGPT, a chatbot that utilizes AI in its operations. One of the impacts that needs to be considered is the decline in students' interest in reading. Students' interest in learning can decrease due to the convenience offered by ChatGPT through services that use natural human language. The purpose of this study is to determine and analyze the effect of using ChatGPT on students' interest in learning and to identify other factors that can affect students' interest in learning. Overall, the use of Chat GPT technology in education has great potential to improve the quality of teaching and learning. However, the challenges associated with the use of this technology also need to be handled properly so that it can be used optimally and does not have a negative impact on the educational process. The use of Chat GPT can make it easier for users to understand and obtain information so that it helps learning activities, but on the other hand, the use of technology, in this case Chat GPT, needs to be used wisely in order to uphold the values ​​of honesty and originality in the academic world. Hopefully, more technology will be present as facilities that can help students' learning activities so that the presence of technology can have a positive effect on their interest in learning.  

This article discusses the effect of digital advertising on consumers' purchasing interests, focusing on Angkringan Sedulur in Pekanbaru. This study shows that informative, attractive, and easily accessible digital advertising can increase consumers' purchasing interest, although its influence is still relatively weak compared to other factors. Through a case study of Shopee and Tokopedia users, it was found that effective digital marketing strategies can increase brand awareness and encourage purchasing. Therefore, Angkringan Sedulur is advised to develop innovative and relevant digital advertising, as well as utilize social media to reach more customers. This study emphasizes the importance of regular evaluation of the effectiveness of digital advertising to increase sales and customer loyalty.

This study focuses on analyzing the impact of Islamic financial literacy on the interest in investing in the Shariamarket. Islamic financial literacy involves a deep understanding of financial principles that comply with Islamic law, including zakat, riba, and the principle of justice in financial transactions. The growing awareness of halal and Sharia-compliant investments suggests that Islamic financial literacy can be a decisive factor in investment decisions. This study uses a quantitative method by distributing questionnaires to 200 respondents, comprising prospective investors and active investors in the Sharia capital market. The results of the study indicate that higher levels of Islamic financial literacy positively correlate with greater interest in investing in Sharia capital market instruments such as sukuk and Sharia mutual funds. These findings highlight the need for more intensive Islamic financial education programs to improve public literacy and support the development of the Sharia capital market in Indonesia. Supporting policies and innovations in Sharia investment products are also identified as crucial factors in encouraging investment interest. Thus, this study concludes that enhancing Islamic financial literacy can play a significant role in advancing the Sharia capital market and supporting a more inclusive Islamic economy. This research demonstrates that Islamic financial literacy significantly influences investment interest in the Sharia capital market. Investors with a solid understanding of Islamic financial principles such as riba (usury), zakat (almsgiving), and profit-sharing are more likely to opt for Sharia-compliant investment products like sukuk (Islamic bonds) and Sharia mutual funds. The study underscores the importance of comprehensive financial education programs and the availability of accessible information to enhance Islamic financial literacy among the public. These efforts are expected to increase participation in the Sharia capital market and support more inclusive and sustainable economic growth in Indonesia.