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One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate

The purpose of this study is to identify and analyze language errors in food advertisements on Instagram, particularly those related to phonological and morphological errors. The study was conducted by collecting samples of food advertisements on Instagram using a descriptive qualitative method. The data used in this study were words and phrases from Instagram food advertisements that had phonological or morphological errors. Data were collected through the observation and note-taking technique. The results of the study showed that there were phonological and morphological errors in the language. The most common error was the use of italics in foreign languages. The results of this study are expected to be used as one example of a language error case, particularly in the field of phonology and morphology.

The aim of the research is to determine the superiority of students in writing persuasive texts before and after using audio-visual advertising media in class VIII of Panca Jaya Galang Private Middle School. This type of research is experimental research with Total Sampling techniques taken from two classes, namely VIII-A as the control class and class VIII-B as the experimental class with a total sample of 47 students. The data collection technique used was a description test. The data analysis technique used is quantitative analysis techniques, namely normality, homogeneity and hypothesis testing on variables, namely Audio Visual Advertising Media. The research output obtained from the experimental class and control class was 68.33 for the pre-test and 67.21 for the control class and 85.29 for the post-test mean and 77.47 for the control class. Data from the normality and homogeneity tests showed that the data were normally distributed and based on homogeneous data, namely the pre-test for the experimental class was normally distributed Lcount < Ltabel (0.08334 < 0.1798, the post-test was normally distributed because Lcount < Ltabel (0, 114339 < 0.1798), control class pre-test normally distributed Lcount < LTabel (0.098318 < 0.1798), post-test normally distributed because Lcount < LTabel (0.16621 < 0.1798). Hypothesis testing shows the results if the value of Sig (2-tailed) is 0.000 < 0.05, then the research hypothesis is accepted, namely that there is an influence of the use of audio-visual advertising media on the ability to write persuasive texts in class VIII students at Panca Jaya Galang Private Middle School.

This research aims to determine the effect of using YouTube media on the ability to retell advertising content in class VIII students at SMP Negeri 1 Karangawen for the 2023/2024 academic year. The type of research used is true experimental with a Posttest Only Control Design. The population of this study was all students in class VIII of SMP Negeri 1 Karangawen and the selected samples were class VIII B as the control class and class VIII C as the experimental class. The data collection technique uses a test technique in the form of a posttest retelling the contents of the advertisement. Data analysis techniques used include validity testing, reliability testing, normality testing, homogeneity testing and hypothesis testing. The results of the hypothesis test showed that there was a difference between the experimental and control class posttests. The results obtained were tcount 0.391 > ttable 0.254 and significance 0.00 < 0.05. Based on these results, it can be concluded that there is an influence of the use of YouTube media on the ability to retell the content of advertisements in class VIII students at SMP Negeri 1 Karangawen for the 2023/2024 academic year.

This research ais to descrribe implementation of the Masteryy Learning Mode in teaching writing of advertisements, posters, and slogans in the eighth-grade class at SMPN 17 Semarang. The research method employs a qualitative descriptive approach, focusing on variables such as mastery learning, advertisements, slogans, and posters. The sample consists of one Indonesian language teacher and 30 eighth-grade students selected through purposive sampling. Data collection involves observation, Student Worksheets (LKPD), interviews, and documentation. The results indicate the effectiveness of the model's implementation, characterized by structured steps, a crucial role for the teacher, and active student involvement. Formative evaluation also aids in students' understanding and prepares them for higher levels.  

Tax aggressiveness is an effort to reduce the tax burden, either by means that comply with the law or that violate the law. This research investigates the relationship between Advertising Expenses, Transfer Prices, Stock Price Volatility on Tax Aggressiveness and Company Size as a Moderating Variable. This research applies descriptive statistical analysis with a quantitative-based approach. The research results show that advertising expenses have a negative influence on tax aggressiveness, while transfer prices and share price volatility have a positive influence on tax aggressiveness. And company size strengthens the influence of transfer prices on tax aggressiveness. Company size weakens the influence of advertising expenses and share price volatility on tax aggressiveness.

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.

An increasingly intensive marketing strategy is carried out by advertising on television, including advertisements for Aqua brand Bottled Drinking Water (AMDK) products. Aqua's strategy has been effective in accordance with the findings of the market research conducted. The purpose of this study was to understand the impact of the effectiveness of Aqua advertising 'existing version of Aqua'. The quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values to be measured using statistics as a calculation test tool, related to the problem under study to produce a conclusion. The population of this study was the entire audience of Aqua television commercials in Brebes County. The sample was obtained with the 10% Slovin formula of 200 respondents. The research instrument used was in the form of primary data from filling out questionnaires. The results showed that advertising creativity and humor elements had a positive effect on the effectiveness of Aqua advertisements, there was a positive influence of advertising attractiveness on the effectiveness of Aqua advertisements, the quality of advertising messages had a positive effect on advertising effectiveness and there was an influence on advertising creativity, humor elements, advertising attractiveness and quality of advertising messages simultaneously affected the effectiveness of Aqua advertisements in Brebes Regency

Penelitian Pengaruh Celebrity Endorser dan Iklan Terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo telah dilakukan. Tujuan penelitian ini yaitu Untuk mengetahui Pengaruh Celebrity Endorser dan Iklan terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo. Populasi dari penelitian ini adalah seluruh pelanggan atau konsumen pada produk Scarlett. Menurut Utama (2016) besarnya jumlah sampel tergantung pada jumlah indikator yang dikalikan 10 kalinya. Jumlah sampel minimal dalam penelitian ini yaitu 11 x 10 = 110 orang konsumen yang membeli produk Scarlett. Metode pengumpulan data dengan menggunakan tindakan observasi, wawancara dan kuesioner kepada responden pelanggan pada Produk Scarlett di Kota Palopo.  Data yang didapatkan akan dianalisis secara Deskriptif, Uji Validitas, Uji Reliabilitas, Koefisien Determinasi (R2) serta Analisis Regresi Linier Berganda. Dari hasil analisis didapatkan nilai F hitung (183,456) > f tabel (2,310) dengan taraf signifikan 0,000, yang berarti bahwa Celebrity Endorser dan Iklan berpengaruh Signifikan terhadap Minat Beli Konsumen pada Produk Scarlett di Kota Palopo. Dan nilai T hitung 2,019 > t tabel dengan taraf signifikan 0,046. Taraf signifikan tersebut lebih kecil dari 0,05. Hal yang dapat disimpulkan bahwa celebrity endorse berpengaruh signifikan terhadap Minat Beli konsumen pada produk Scarlett di Kota Palopo. Nilai Koefisien Determinasi (R Square) sebesar 0,774 hal ini dapat disimpulkan bahwa variabel bebas celebrity endorser (XI) dan iklan (X2) mempunyai kontribusi atau berpengaruh terhadap variabel terikat (minat beli) sebesar 77,4% sedangkan sisanya (100% - 77,4% = 22,6%) dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Artinya bahwa hipotesis ketiga diterima. Penelitian ini dapat memberikan saran dan rekomendasi bagi pengembang Produk Scarlet dalam mengembangkan strategi pemasaran dan meningkatkan Celebrity Endorser dan Iklan guna menarik Minat Beli.

After the covid pandemic conditions, new habits and trends in society are slowly starting to change, one of which is the shift from offline to online shopping. Since the pandemic took place, people's offline purchasing power has decreased. Shops or shopping centers are empty of visitors and most prefer to shop online or online. In Indonesia, there are several marketplaces operating such as Shopee, Tokopedia, Bukalapak, Lazada and Bblibli. Shopee Indonesia is the Marketplace with the most visitors in the 4th quarter of 2022. With an average of 191.60 million visitors. So, currently Shopee is the most popular and visited Marketplace. As a company, Shopee uses various marketing channels to increase consumer buying interest. In this study, researchers analyzed the influence of advertising in the Shopee application, sales promotions, brand ambassadors, and service quality on consumer buying interest in the Shopee application. This quantitative study took data from 384 Shopee users who were analyzed using measurement model evaluation analysis which included validity and reliability tests, and structural model testing which included the Goodness of Fit Model and hypothesis testing. In the first stage of analysis, all variables are declared valid and reliable. Then in the second analysis stage, it shows that product advertisements in applications, sales promotions, brand ambassadors and service quality carried out by Shopee have an effect on consumer buying interest to shop on the Shopee application.

The purpose of this research is to find out how much influence the slogan (X1), advertising content (X2), and advertisement repetition (X3) have on buying interest (Y). This study uses an explanatory research approach with quantitative methods. The data collection for this research was by distributing questionnaires to 110 respondents calculated using the machine and camble formula. The data analysis technique uses SPSS software version 16, in which the data will be processed, described and discussed to answer and prove the hypothesis proposed. The research results are as follows: (1). Slogan (X1) has no influence and is not significant to Purchase Intention (Y). (2). Advertising content (X2) has significant and significant effect on purchase intention (Y). (3). Advertisement repetition (X3) has significant and significant effect on buying interest (Y). (4) Slogans (X1), Advertising Content (X2), and Advertising Repeats (X3) have significant and significant effect on Purchase Intention (Y).

Public service advertisement is an extension or socialization made to provide information or education to the public about something that is beneficial to the community, both financially and non-financially. Planting media is a container or place to grow plants, both flowers, fruits and vegetables. Used goods are items that are no longer used, such as drink bottles, broken buckets and others, used goods are often considered as household waste that will be just thrown away. This public service advertisement is designed to educate the public to be able or willing to manage household waste produced into new goods that have artistic value and selling value.

Abstract. This study aims to determine and analyze the influence of lifestyle and advertising on purchasing decisions for Somethink products. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have shopped at Shopee whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that lifestyle and advertising simultaneously influence the purchase decision of Something's product

The aim of the study was to analyse the effect of advertising effectiveness, brand preference, and beauty on purchasing decisions for Scarlett Whitening products in Generation Z in Tuban Regency. This type of quantitative research. This study uses primary data and secondary data. The non-probability sampling technique used a purposive sampling technique, using the slovin formula to calculate the sample so that 100 respondents were determined. The results of the research on the t test and F test show that advertising effectiveness, brand preferences, and beauty influencers influence the decision to purchase Scarlett Whitening products in generation z in Tuban Regency. R Square results of 42.3% and 57.7% are influenced by other variables.    

Tujuan dari penelitian ini adalah untuk menganalisis hubungan antara retensi pelanggan dengan kualitas layanan, kualitas produk, dan upaya pemasaran. Dalam penelitian ini, semua tamu Hotel Kartika One Jakarta dianggap sebagai bagian dari populasi sampel. Jumlah sampel penelitian sebanyak 100 orang ditentukan melalui pemilihan secara acak. Kuesioner digunakan sebagai alat untuk mengumpulkan informasi dalam penelitian ini. Setelah survei selesai, regresi linier berganda digunakan untuk memeriksa data. Hasil penelitian menunjukkan bahwa meskipun kualitas produk yang ditawarkan tidak berpengaruh signifikan terhadap retensi pelanggan, namun kualitas layanan berpengaruh signifikan. Variabel promosi juga secara signifikan mempengaruhi pilihan retensi. Ketika dipertimbangkan bersama-sama, kualitas layanan, kualitas produk, dan kualitas iklan memiliki dampak 69,7% terhadap retensi pelanggan. Sisanya sebesar 30,3% mencerminkan faktor yang tidak diketahui yang diabaikan dalam analisis.

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

 Tujuan penelitian ini adalah Untuk mengetahui Apakah iklan dan harga berpengaruh secara bersama-sama terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Rumusan masalah penelitian ini adalah Apakah Iklan dan Harga berpengaruh secara bersama-sama Terhadap Minat Beli Konsumen Pada Sehat Bakery Sibuluan Indah ? Hipotesis dalam penelitian ini adalah Terdapat pengaruh Iklan dan harga terhadap minat beli konsumen pada Sehat Bakery Sibuluan Indah. Jenis penelitian penelitian deskriptif kuantitatif (descriptive quantitative research) yang digunakan. Populasi sebesar 430 orang. Sampel berjumlah 100 orang. Sumber data berasal dari data primer dan sekunder. Data dianalisis menggunakan analisa deskriptif dan analisis kuantitatif. Hasil penelitian diketahui variabel iklan dan harga mampu mempengaruhi variabel minat beli konsumen sebesar 45,2%. Iklan dan harga secara serempak berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah, dimana diperoleh bahwa nilai Fhitung (39,965) lebih besar dibandingkan dengan Ftabel (3,09) dan Sig.á (0,000a) lebih kecil dari alpha 5% (0,005). Secara parsial iklan berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 3,074 lebih besar dari ttabel 1,984 atau signifikansi (sig-t) 0,003 lebih kecil dari α (0,05). Secara parsial harga berpengaruh positif dan signifikan terhadap minat beli konsumen di Sehat Bakery Sibuluan Indah. Dibuktikan dengan nilai thitung yang diperoleh 6,847 lebih besar dari nilai ttabel sebesar 1,984 atau signifikansi (Sig-t) 0,000 lebih kecil dari α (0,05) Berdasarkan model regresi liner berganda yang diperoleh persamaan regresi adalah Y = 5,299 + 0,259 + 0,560 menunjukkan kinerja kearah yang positif.

This study aims to reveal the anomaly of female domination: the moral message in Djarum 76 advertisement version of the genie is afraid of the wife, by representing something that is not visible on the surface. This article is a qualitative descriptive research type with Roland Barthes' semiotic analysis based on Stuart Hall's representation theory. Primary data through observation of text and audio-visual images from advertisements, and secondary data from relevant literature, then analyzed based on the concept of The Codes of Television. The results of the study show: in the Djarum 76 advertisement, the version of the genie is afraid of his wife, builds the image that men are afraid of their wives, which can be seen from the activities, sounds, expressions, camera techniques, and existing ideology. This anomaly is a reality that occurs a lot in the reality of society where a household is dominated by the wife. The research implication, narrative experience brings the consumer's mood to the narrative which is carried as a moral message. More specific research is needed to reveal the atmosphere of the relationship built on the research focus.  

The Wedding Agreement novel by Mia Chuz is a form of written literature containing code-mixed language elements. Code mixing is presented in the form of inserting English elements into Indonesian. The purpose of this study was to describe the form of linguistic elements, the causal factors and the function of mixing the English code in the novel Wedding Agreement by Mia Chuz and the implications for learning advertising texts, slogans and posters for class VIII SMP. The approach used in this study is a qualitative approach using content analysis techniques. The results of the study found 120 data containing the form of linguistic elements of English code mixing in the form of inserting elements in the form of words, phrases, basters, and clauses as well as 7 causal factors and 8 functions of English code mixing in Mia Chuz's novel Wedding Agreement.

This research is motivated by the existence of one marketplace application. This study discusses the style of language in featured advertisements in the application. Advertising language style has the ability to convince readers by playing words or phrases so that readers are influenced to use the product. The purpose of this study is to analyze and describe the style of advertising language in the shopee application. The method used is descriptive qualitative method. The data in this study is the style of advertising language and the source of the data in the study is advertisements for shopee features that appear on youtube and television. The data collection technique in this study is the method of listening. Based on the results of the discussion on the analysis of the use of advertising language style on YouTube, it can be concluded that the Shopee application uses persuasive language style in the advertisements that are displayed, namely the use of repetition figurehead